Spykar, the largest and most popular Indian jeanswear
brand is amidst an incredibly exciting moment this year. The Brand is
associated with the Rising Pune Supergiants, the new IPL team led by Mahendra
Singh Dhoni for the seasons – 2016 and 2017.
The team of Rising Pune Supergiants unveiled the special
Spykar RPS line in Delhi at ITC, Maurya recently. The joining of hands of
cricket and fashion amidst fashion connoisseurs of the industry, the Brand
patrons, designers – was truly a spectacular event!!
An adventurous denim moment begins this season with
Spykar- RPS De-structured range.The
entire range features casual rips, fraying, coloured wefts and rugged textures
that have a flamboyant streak which is tasteful. The collection delivers an
individualistic approach, a contemporary appeal with its signature finish - the
ripped & repaired denims are bold & definite-to-impress style, this
summer.
Ajinkya Rahane has been nominated for the Arjuna award,
when asked about his reaction over the same he said "Spykar is extremely
lucky for me. With this I really hope that the nomination that BCCI has
recommended turns out to be in my favour. This has given me a new enthusiasm to
work hard in future"
The energy, exuberance & the style the team exudes
resonates well with the newly launched RPS- Spykar line.
Speaking about the launch Mr. Sanjay Vakharia, (COO-
Spykar) says, “We are extremely excited to partner with the IPL team Rising
Pune Supergiant for the launch. The collection promises to deliver the
commitment of the brand and we are extremely glad to put on a show that creates
a mark in the jeanswear industry this year too.
The RPS team is an unusual blend of power and poise. Not
to forget, it is led by the man himself, M.S. Dhoni. Apart from being a youth
icon, Dhoni is a style icon today. He commands respect from the youth like no
other. Thus, this association with RPS will definitely prove to be a rewarding
one and could be pivotal in bolstering the strong foothold that Spykar already
has in the world of jeanswear.
The deal is a strategic win for both the parties in the
arrangement. Spykar addresses the ever dynamic Indian youth market while RPS is
a team of young, focused & revered players with great attitude, strength
& passion for the sport.
Commenting on the partnership, Mr. Raghu Iyer, CEO of
RISING PUNE SUPERGIANTS said, “ We are extremely glad to partner with Spykar.
We have a strong team which has high
potential, similar to brand attributes of Spykar - which is synonymous with the
youth of this Country. The RPS Spykar collection is definitely a trend setter
for the season.”
About Spykar:
Established in 1992, Spykar has evolved from a leading fashion
Jeans wear brand and a dominant player in the Indian denim industry to a
Lifestyle Brand. Spykar is a brand that resonates with the youth and
aspiration. Keeping pace with the fashion dynamism, the brand at every point
epitomizes global fashion and is a beacon of effortless style.
The brand manifests itself as one of the strongest and
most stylish jeans brand with over the last two decades of experience. Right
from denims, shirts, t-shirts, non-denim bottoms, and tops to accessories like
belt, socks, perfumes, deodorants and bags, Spykar continues to set trends
while it promises 100% comfort and styling. The good news for Spykar lovers and
for those interested in online shopping in India is that Spykar clothing and
accessories are now available online on www.spykar.com . Besides online, Spykar retails from over 200
standalone stores and over 1200 retailers across 330 cities of India.
About RISING PUNE SUPERGIANTS:
‘RISING PUNE SUPERGIANTS’ is not just another team; the
team is a manifestation of courage. It is a team that never loses hope and is
committed to come up with its best even in the worst of situations. A team that
stands tall in the face of gigantic challenges. A team that breathes to win.
The team is led by the dynamic Captain Mahendra Singh Dhoni, and have the likes
of Steve Smith, Ajinkya Rahane, Mitchell Marsh, Ravichandran Ashwin, Kevin
Pietersen, Faf du Plessis and many other exciting players in their ranks. The
team is owned by Mr. Sanjiv Goenka, Chairman, RP-Sanjiv Goenka Group. The RP-Sanjiv
Goenka Group has interests across diverse business sectors - Power &
Natural Resources, Carbon Black, IT & Education, Retail, Media &
Entertainment and Infrastructure. With assets close to INR 31,000 Cr and
employee strength of more than 50,000, the Group is well set to launch itself
into the next league. The group has significant presence in sports through
Atlético de Kolkata in the Indian Super League (ISL) and the Pune franchise
RISING PUNE SUPERGIANTS in the Indian Premier League (IPL). Over the next five
years the Group is expected to invest more than USD 3 billion across its
various business projects.
