Melt your mother’s heart by helping her rediscover her
inner Diva
Mother! That one woman in your life who does it all for
you from the moment you are conceived. She is your soul mate and best friend
who understands you and your moods inside out.
With Mother’s Day just around the corner on Sunday - May
8th, everyone is gearing up to pamper the most important woman in their lives.
But we at Saiesta feel that a single day will never be enough to celebrate
mothers! Nonetheless, this Mothers’ Day give your mom an experience she will
cherish for a long time. After all, you are the one who knows her the best, you
are the friend who knows her favorite colors, and you are the one that
understands her choice of patterns, styles and fabrics.
Your mother could be a housewife or a working woman who
juggles between being a home maker and a professional. She might not have the
time or the heart to dress up day to day and look like the style Diva that she
was earlier. Indian mothers in particular feel trapped between tradition and
modern outfits. To cater to her confusion, Saiesta allows her to embrace the
fusion style and reconnect with the traditional prints and weaves in modern
comfortable cuts. The clothes feel comfortable while letting her adapt the new
trends and look like the Style Diva that she originally is.
Fusion literally means an amalgamation of our traditional
eastern culture with modern western influences. Similarly, fusion wear caters
to the best of both worlds combining either western cuts in traditional prints
or vice versa. Saiesta’s Spring-Summer 2016 collection is the perfect example
of such fusion wear incorporating traditional Indian prints and craftsmanship
such as Ikat, Tie & Dye, Chikankari, Block Printing into western
silhouettes such as long & short dresses or skirts, tops and tunics, palazzos
and culottes, etc.
Commenting on the significance of the traditional yet
trendy collection on Mother’s Day, Sonal Abrol, Chief Operations Officer,
Saiesta said, “In general, Indian mothers tend to feel out of place in western
outfits since they feel that they are compromising on their cultural identity.
Our SS ’16 collection represents the Indo-Western style that makes you look
modern yet traditional. The cuts and patterns are quite modern but not overtly
so, while the prints are rooted in Indian tradition. This is precisely what you
can gift your mother on this special day and help her rediscover her unique
style statement. Let your modern mom have the best of both worlds!”
Listed below are some of the distinctive themes of this
versatile collection that you can pick and choose from, this Mother’s Day:
Experience tradition in style with the IKAT collection
which is delicate and feminine. The collection showcases a classy look for
summer and draws inspiration from the magic of traditional prints, available in
soft flowing fabrics in ethnic hues.
The unique INDIGO and TIE & DIE collection is an
age-old technique that creates ethereal colorful patterns on free flowing
fabrics. The inked up collection is handpicked and crafted to perfection. It
gives you dramatic, rich and moody when you want it to be, sophisticated and
elegant when you need it to be. Blue is just perfect for a summer job, weekend
chill or a summer holiday.
Roll with the BLOCK PRINT collection which is fun and
unapologetically kitsch. Redefine your style with uber chic block prints and
proudly proclaim that ‘you’re fabulous and you know it!’
WHITE WASH collection is a classic white that’s enhanced
with layered sheer fabrics and the timeless charm of chikankari. This is one
collection that is never going out of style.
So let us take out time on this special occasion to
reward our personal superhero with perfect fusion designs that she has the
#RightToFlaunt.
To check out the all new and super chic Spring-Summer
2016 Collection, log onto www.Saiesta.com!!!
The collection is also available at other online partners
including Indian Roots, Limeroad, Flipkart, Jabong, Myntra and Snapdeal.
About Sonal Abrol, Chief Operations Officer, Saiesta:
With specialisation in textile designing and export
management, Sonal Abrol, The Chief Operations Officer at Saiesta, is a veteran
in the international fashion industry and her career is best described as a
kaleidoscope of designing, production, operations, marketing and management.
Her expertise lie in designing apparels, accessories and home furnishing, and
her team of proficient designers strive round the clock to deliver collections
inspired by global runway trends and street fashion. All her designs and
creations have a unique blend of western silhouettes with an essence of
embellishments, prints and patterns connecting them to the country’s fashion
ethics. With her rich experience, incredible entrepreneurial skills,
commendable vision and extensive knowledge of the trade of fashion, Sonal makes
for an ideal choice to take the brand to the next level.
About Saiesta:
Saiesta, a premiere e-tail studio exclusively for women,
is a concept turned to reality by Saivana Exports Pvt. Ltd., a star export
house headquartered in New Delhi.
Saivana Exports Pvt. Ltd has over 20 years of experience, working with hottest
fashion brands from Paris, Milan and New York. The soul of the brand Saiesta
transcends all boundaries of ethnicity and culture. The extremely versatile
collections from the house of Saiesta are an amalgamation of colours, designs,
fabrics and cuts. The designs feature a wide range of exquisite prêt and
evening wear for formal or social occasions, mirroring the personal style of
today’s fashionable young women.
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