With
a view to bringing about positive change, ‘The Tara Sharma Show’ is back to
discuss topical family, parenting, women's and children's issues with people
from all walks of life. In the show, Tara plays the role of an unbiased
moderator as she and her guests discuss and debate various parenting and family
related issues. Pepperfry presents The Tara Sharma Show, in association with
Pampers, will premiere its 4th season on 12th June and air every Sunday at 11
AM on Star World & Star World HD. After three successful seasons, the
fourth edition of the show widens its format from parenting issues and includes
topics pertaining to families, homes and therefore society at large. Each
episode is structured around a specific theme like Women’s Empowerment, Special
Needs, Health and Fitness and many more.
The
show also makes an effort to raise awareness for various social causes and
connect relevant Schools, NGOs, Hospitals etc. with those in need. Just like
the previous seasons, the episodes will feature an interesting mix of elements
including debates with well-informed speakers, inspirational feature stories,
Tara’s personal anecdotes and intimate sneak peeks into the lives of Bollywood
and other celebrities like Virat Kohli, Soha Ali Khan, John Abraham, Farah
Khan, Konkona Sen Sharma, Prince Manvendra, Emraan Hashmi, Sonam Kapoor,
Riteish and Genelia Deshmukh and more.
Tara
Sharma Saluja, Creator, Host & Co-producer of the show said, “Our
multi-platform show has been a great way for me to be with our kids and
continue to work. Born out of my blog diary six years ago, the show is centered
on topics relevant to children and families and so I often draw from real life
experiences and research. This season, we have widened it to be a platform to
discuss issues not just on mums and babies but also topical family and wider
societal issues with a view to trying to bring about positive change and help
those who are seeking help. I am overwhelmed by the inspirational stories I
hear on the show and the positive response of our guests, celebrity and non
celebrity, and our viewers. Pepperfry is synonymous with cheerful, bright happy
furniture and happy homes and spaces, something that we hope the show will help
ensure. And Pampers is synonymous with the best diapers for healthy happy
babies all over the world, so both the brands are a great fit with our show. We
are thrilled to be on Star World, a platform that will help us reach and impact
the lives of many across the country. And our encouraging and interactive
digital following and YouTube Channel helps take the show to a global audience
too. Families and parenting being universal, and the language being English, we
find viewers are often from all over the world, as are our guests. We hope you
all like the show and it is a success touch wood!” Commenting on the show, a
Star India spokesperson said, “The Tara Sharma Show is a unique content
proposition that caters to the parenting and family needs of our target
audience. We hope that the show inspires parents by drawing from similar and
positive experiences relayed through the content.”
Mihir
Kulkarni, AVP, Brand & Retention Marketing Pepperfry.com said, “Pepperfry
has been delighting Indians with its great range of furniture and home
products. While we continue to form a strong bond with Indian families across
the country we are also looking forward to bringing about a positive change in
their lives. The Tara Sharma Show has been successfully focusing on various
aspects of new age parenting and bringing up kids for the last three seasons.
We feel that the way the show has evolved in the fourth season to address a
larger audience through topical issues concerning families’ like women
empowerment, health and fitness etc, it is positioned to make a larger impact.
We are excited to partner with the show as the presenting sponsor, as we see a
strong synergy with her show and our core audience in the fresh avatar.”
A
P&G Pampers spokesperson said, “Every mother wants the best for her baby’s
happy & healthy development. With our brand, Pampers; the number 1 choice
of mothers worldwide, we are extremely delighted to encourage & celebrate
the community of mothers who are doing so much to bring positive change in
parenting. The Tara Sharma Show shares the same belief that we have which is
that ‘Mom Knows Best’ and we are proud to introduce India’s discerning moms to
the softest diaper ever; with Pampers Premium Care, with the revolutionary
wetness indicator. We strongly believe that together we can enable Mothers to
nurture and care for their babies better.”
As
the show evolves in its fourth season to focus more on deeper parental and
family issues and inspirational people stories, we're delighted to partner with
Pepperfry and Pampers, who really understand, in the most progressive manner,
the value of content and creative integrity. With Star World as our broadcast
partner and an extensive digital presence including continuous engagement
through exclusive content on Facebook, YouTube and Twitter, our objective of
creating a truly multi-platform property has been achieved with content quality
and audience engagement that we're truly proud of”, said the Co-producer of the
show, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media
Collective and Sooperfly.
Catch
Pepperfry Presents ‘The Tara Sharma Show’ in Association with Pampers starting
12th June every Sunday at 11 AM on Star World and Star World HD. With
repeats on Saturdays at 6 PM and on The Tara Sharma Show YouTube channel.
