Early this year, NY/NJ based Amrit Dasu a.k.a. DASU dropped his major label debut single “Dil Kya Kare (Did I Love You?)” which went on to amass over 2 million YT/VEVO views and along the way won him hearts and hordes of fans alike! The Rishi Rich produced track that sampled the eternal `Julie’ classic “Dil Kya Kare” featured the gorgeous Mallika Sherawat in the music video.
Now, the R&B/Pop sensation unleashes his 2nd single on leading label Universal Music India. The track “Frenemies” is a straight from the heart RnB / Soul gem with a new school RnB/Pop sound. The song is composed and written by DASU and Produced by cutting edge producer SENIK (NY). With an infectious hook and relatable lyrics, DASU is in top form showcasing his deft vocals skills over a minimalistic beat.
Says DASU, “While in a Mumbai hotel I got this thought in my head where I remember how people get so caught up in the limelight and lose themselves in “fame”. When everyone starts becoming your friend for what you do, instead of who you really are. Fake friends who smile in your face but wish to see you fall” He continues…..”`Frenemies’ is a song about someone who is on top of the world and still feels trapped in a hotel room…could have any girl in the world but can’t find true love…can have all the friends in the world but can’t find friendship, leading him to rebel against everything and everyone.”
Interestingly “Frenemies” was written in a hotel room in Mumbai while DASU was here to shoot for the music video of his debut single.
The new single is available worldwide today and is accompanied by a music video shot on the streets of China Town in New York City.
Video Link: https://youtu.be/T8B4qiy0KTU
Devraj Sanyal Managing Director and CEO, Universal Music Group, South Asia “DASU’s vocal ability and his unique R&B style is what sets him apart as a performer. The response his debut single – the Rishi Rich produced “Dil Kya Kare (Did I Love You?)” got assured us that we had signed on a genuine talent…a star in the making! “Frenemies” is his brilliant follow-up…composed and written by him, the track transcends boundaries. It’s very much in line with some of the best International music out there and we are confident that it will be very well received. ”
“Frenemies” is available across all digital platforms Worldwide exclusively on Universal Music.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.




