Buyers can lay their hands on some of the finest Gold and
Diamond Jewelry available at flexible price points
Buying jewellery was never
safer, more satisfying or affordable! Orsuq.com, a leading Indian Brand for
gold & diamond jewellery,has launched its online operations to make the
process of buying precious ornaments pleasurable and stress free. Offering
ready made BIS hallmarked (916) gold pieces, diamonds verified by Solitaire
gemological laboratories and on-demand jewellery at price points favouring
different customer profiles; Orsuq stands out in the market for its emphasis on
giving customers designs that match their tastes and saving good amount of
buyer’s money. This is complemented bythe assurance of impeccable quality and
trustworthy pricing. With the price of products ranging from Rs. 7,000 thousand
to Rs. 3 Lacs and above, the online souk makes exquisite gold and diamond
ornaments accessible to more and more Indians, especially younger customers and
first-time buyers.
Established on 9th January 2016, Orsuq was conceptualised
by Minesh Shah & Mahendra N Raju, driven by their experiences with the
Indian jewellery market. They realized the limited choice available for buyers
in terms of designs and sawa deep mismatch between prices and what one was
paying for. This was when Orsuq was created to ensure a flexible price range catering
to every consumer category. All the jewellery designs available on the online
platform appeal to different age groups and varied tastes and preferences of
customers from every part of the country.
Commenting on the launch, Mahendra N. Raju, Founder and
Chief Executive Officer (CEO), Orsuq Solution Pvt. Ltdsaid, “In India, buying
gold is considered to be one of the best forms of investing money and is also a
highly emotion-driven transaction. However, when it comes to first-time and
middle-class buyers, there is a sense of hesitation at the time of buying gold
and diamond jewellery. There is a latent lack of trust with respect to prices
and quality that makes the process quite stressful. We wish to eliminate this
stress factor and make the process absolutely joyful. With Orsuq, we want to
help all Indians fulfil their dreams of owning beautiful, precious ornaments.”
Apart from the wide assortment of designs available on
the catalogue, Orsuq customers can buy gold and diamond jewellery by ordering a
specific design or by booking an appointment with a jewellery designer and
getting access to expert advice. In their made-to-order feature, a consumer can
upload a product according to their budget and choice and Orsuq will have the
jewellery manufactured for the consumer. They can also go through the profiles
of the empanelled jewellery designers on the Orsuq website, select a designer
of their choice and meet him/her in person to narrow down on the design that
most appeals to them. Orsuq’s Expert Advice feature is called ‘Image Building’
wherein image experts interact with customers and help them identify the
jewellery design that will best complement their facial features, body type,
personality and the occasion for which they are buying. The idea is to help them
bring out their best and most elegant side with precious gold and diamond
jewellery. Once a customer books this feature, the process continues offline.
“India’s online & offline jewellery industry is worth
INR 60 billion, which is further expecting a positive growth of 15% to 20% CAGR
year on year. This gives us a massive opportunity to bet for the long run and
promote the concept of buying jewellery online for everyone. Besides offering
unmatched quality and buyer satisfaction, we at Orsuq also understand that the
cultural diversity in India yields diversity in taste and consumer preference.
Keeping this in mind, we have curated an assortment of products that exude
unique elements of geographical appeal. With a thorough understanding of market
nuances, we wish to offer customers that extra sense of happiness when they
purchase a piece of jewellery through our platform,” said Minesh Shah,
Co-founder, Chief Operating Officer (COO), Orsuq Solutions Pvt. Ltd.
Currently, headquartered in Mumbai, Orsuq has successfully
brought on boardmanufacturers from Surat, Jaipur, Rajkot, Kolkata, Coimbatore,
Mumbai and Ahmedabad. Primarily targeting potential customers from the metros
and mini-metros in its initial three months, Orsuq aims to expand to non-metro
cities and rural parts of the country in its next phase of evolution. The brand
eventually intends to venture into international markets after establishing its
presence and dominance in the Indian market. What’s more Orsuq will very soon
launch on Android and iOS applications for mobile access too.
website: www.orsuq.com
About Orsuq
In India, gold is considered an emotional investment for
every family, irrespective of age or demographic. However, buying gold
jewellery with an assurance of the right price, quality and choice in terms of
design has never been easy for consumers. There has always been a latent sense
of dissatisfaction especially amongst first-time buyers and middle-class
customers their worry being that they may not be getting the most optimal products
for their hard-earned money. To plug this gap in customer expectations and make
the dream of every Indian to own a superlative piece of gold or diamond
jewellery come true, co-founders Minesh Shah & Mahendra N Raju conceived
and set up Orsuq.com. Orsuq is a marketplace for a wide assortment of BIS hall
marked (916) gold and diamond jewellery. Its USP is that it offers something
for every customer, be it in terms of budget or aesthetic preference. Each
eye-catching piece on Orsuq is verified by Solitaire gemological laboratories
and the price of products range from Rs. 7,000 Thousand to Rs. 3 Lacs and
above, making exquisite gold and diamond adornments accessible to more and more
Indians, especially young customers.
