MAX 2 Highlights and Listings- 3rd- 15th November, 2016

THU	2016-11-03	8:00:00 PM	ELAAN-E-JUNG
FRI	2016-11-04	8:00:00 PM	DACAIT
SAT	2016-11-05	7:00:00 PM	TIRANGAA
SUN	2016-11-06	7:00:00 PM	HERO HIRALAL
MON	2016-11-07	8:00:00 PM	KAALIA
TUE	2016-11-08	8:00:00 PM	ARPAN
WED	2016-11-09	8:00:00 PM	KAHO NAA... PYAAR HAI
THU	2016-11-10	8:00:00 PM	NAAM
FRI	2016-11-11	8:00:00 PM	MUJRIM
SAT	2016-11-12	7:00:00 PM	EK DUUJE KE LIYE
SUN	2016-11-13	7:00:00 PM	SOHNI MAHIWAL
MON	2016-11-14	8:00:00 PM	RAJA KI AAYEGI BAARAAT
TUE	2016-11-15	8:00:00 PM	EK JAAN HAIN HUM

DINESH PATEL – FROM COUTURE CONFECTION, LONDON TO MASTERCHEF INDIA, SEASON 5, 2016

Dinesh Patel with an effervescence attitude of a baker and a persona of an entrepreneur, marks his journey from the patisseries of London to an internationally acclaimed culinary show ‘Masterchef India’, Season 5, 2016. Seeking inspiration from his grandmother’s cooking skills has enabled him to develop a strong zest towards cooking. At a young age of just twenty one, Dinesh has been making higher benchmarks with each dish that he makes.

Whilst studying, Dinesh opened his first business in cakes and sugar craft and found that his passion lays in patisserie. Post Dinesh’s graduation, he launched a patisserie in the British capital, London named, Couture Confection. This place is an artisanal patisserie where grand, attention grabbing, personality filled cakes and confections are a way of life. Couture Confection aims to provide products that not only look amazing but taste amazing too, specializing in Eastern fusion flavours. The patisserie has always aimed to cater specifically to its client’s needs. Into all of their creations they infuse in the memories and moments in life that their clients want their guests to feel, whether that is a chocolate bar purchased from a late night store one cold, rainy, winters night, or a dessert they tried on a remote island in some sunny location.

With dreams of bringing his London based patisserie to India soon, Dinesh stepped into one of the finest cooking reality television shows, Masterchef India – being grounded to his India roots. Aspiring chefs and food lovers from various parts of India showcase their culinary skills in front of esteemed judges to win the title of being the ultimate Masterchef of the country. Dinesh’s cooking is a reflection of himself, the way he is fused with an Indian heritage and western influence; which is the best fusion of both the worlds.

Dinesh Patel, who is excelling on the show’s current season feels incredibly privileged to return to his home country and to be a part of such a huge platform. 

Event Industry’s leaders Launch WE CARE focused on women’s empowerment

~An initiative towards gender equality at the workplace~ 

Event And Entertainment Management Association recently concluded the industry’s largest convention EEMAX Global Conclave and Awards in Mumbai. The event was graced by industry stalwarts wherein EEMA launched a structured and planned initiative that would work towards gender equality at the workplace, WE CARE.

EEMA is the Rs 15000 cr industry’s apex body and is driving change across various aspects of the sunrise industry which is the fastest growing facet of the media and entertainment business. EEMA drives government engagement and working with the various state and central governments is initiating measures for ease of doing business, single window licensing and industry-development programs.

EEMA’s leadership has envisioned the empowerment of women in the events industry by getting down to basics. The WE CARE initiative is being driven primarily with the objective to work towards changing the industry’s workplace culture, to make it more conducive for the women who comprise more than 40 per cent of the workforce.

The initiative was tabled during the Annual General Meeting, in the presence of the platinum members, heads of leading event and experiential agencies of the country. It received an overwhelming response and unanimous approval with members signing on a pledge to demonstrate their wholehearted support for it.

Sharing EEMA’s perspective, Sabbas Joseph, President-EEMA said, “The event industry is evolving. It is now a serious career option for new recruits. We need to encourage girls and women to join this industry by giving them a great workplace culture to thrive and grow without worries of their safety. And we need to sensitize agency owners and co employees to take care of them like their own.”

And added,  “While the portfolio eventually would include multiple areas of knowledge, skills and leadership development, the focus in the first leg is on empowering women at different levels. With women today becoming an integral pat of the work force and holding key leadership positions across the industry, it becomes imperative that we ensure a safe environment for them to work in. However, in a predominantly male environment, the female employee is often overshadowed by the industry's alpha characteristics”.

Poonam Lal, Vice-president-EEMA, leading on the initiative said, “The core campaign evolves from the thought of letting women know that issues that affect them, matter to the industry; that they and their well being matters, and that it is our responsibility to give them a safe, conducive environment to work in. We need to make the girls and women working here believe and know that WE CARE.“

Under the WE CARE campaign, three key issues that found resonance among the respondents collated from a survey, would be addressed and tackled.  These issues include SAFE, Security Arrangements for the Female Employees; SHH, Sexual Harassment Helpline and MOM, Mandatory Off For Moms.

SAFE proposes making it mandatory for agencies to give late night drop and early morning pick up facilities for the female employees. In fact certification of agencies on the safety standards they practice for their employees is also under consideration. 

Further, having gender specific toilet facilities with attendants at offices, workshops and warehouses is mandatory.

SHH proposes the creation of a committee with a minimum of one woman employee in it, to help resolve complaints of harassment at the workplace. Other steps include webinars and a helpline to educate, create awareness and to open lines of communication and counseling for employees and artistes.

MOM is being suggested to give working mothers the leeway to work from home once or twice in a month.

The logo design of “We Care” is a simple and straight message, using a mix of typo and graphic, to communicate our effort to reach out in empathy. WE in the logo stands for women empowerment, it stands for women entrepreneurs and employees, and it also stands for all of us combined. The soft and graceful form of the female profile is enveloped by a seamless extension flowing out of rigid form of the alphabet W signifying a soft hand of protection.

WASIM SAIYED – A Precious Gem to the Visual & Music Industry

Born and brought up in Ahmedabad, Wasim Saiyed started his creative journey from MS University Fine Arts in 2001. He graduated from the nation’s best design school, the National Institute of Design, Ahmedabad with specializing in Animation film design.Taking ahead his interest in video production, he joined Hungama TV, one of the best kid’s network, back in 2006 as an associate promo producer. Ever since he worked with multinational companies like UTV, Sahara FILMY, The Walt Disney Company and Star India Pvt Ltd; all of these being few of the top companies in the entertainment business.Wasim is currently heading the on air promos team for the three movie channels of the Star Network. Some of his major work includes a music video from an American superhero film X-men: Days of Future Past which was shot with the Bollywood fame Farhan Akhtar and the music sensation Vishal Dadlani along with the band 'Scribe'. Wasim was also well praised for his work at the Oscar’s campaign in the years 2014 and 2016. With an incredible leadership quality, Wasim also headed the team for Disney XD, a kid’s action channel for two years.  He also headed the launch of one of the Star’s popular channel 'Star Movies Select HD'.

Wasim has been recognized with various awards and accolades for his outstanding work. He received the Promax India BDA Award in 2015 for the best Original Music Composition, Creative Abbys Awards 2016 for best TV reality show promo (for The Oscars Dentist Film) and Creative Abbys Awards 2014 for best TV reality show promo (for The Oscars campaign). 

Besides his interest in video production, he also has a strong passion for music. He makes his own music and tries to fit them in the promos that he works on. But keeping his focus tact on the script and the ideas, Wasim Saiyed has made a significant change in the industry. With the industry constantly blooming with amazing visual and music work, Wasim Saiyed is a precious gem in this space.

KAMALIKA GUHA THAKURTA LAUNCHES ‘ARTSCAPE’ TO USE THE POWER OF MUSIC, DANCE AND MOVEMENT TO HEAL, EMPOWER AND TRANSFORM INDIVIDUALS

Renowned Indian television actress and the Founder and Artistic Director of the Srijon Foundation Mrs. Kamalika Guha Thakurta, has launched Artscape, an initiative to use her knowledge on music and dance as a form of therapy. Under the able guidance of Mrs. Kamalika Guha Thakurta, who is trained in Indian Classical Dance and Music and has been known for her absolute excellence as an actor in the Indian television industry. The main objective of this noble initiative is to use art forms as a tool to develop individuality, communication and social skills. It aims to provide individuals a great quality of life for people of all ages with a range of needs and challenges.Sharing her thoughts on the launch of this foundation, she said, "The idea behind ARTSCAPE is to use the Performing Art Forms as an alternative approach to recovery, healing and psychological rehabilitation of survivors of any kind of trauma – physical or emotional.”

One of the initiative under the Artscape foundation is ‘Beyond Academic’: The Arts for Personality Development/Community Building’The emphasis here is to use the Arts, which includes the disciplines of music, dance, theatre, and visual arts, along with normal routine education to aim for a holistic development of children and their personality. ARTSCAPE partnered with the Flowering Tree Inc and the Light of Life Trust to train children from the Mangaon, Alibagh, Karjat area in Indian vocal, instrument & dance which culminated in the staging of a musical drama production “Kalpataru” conceived and produced by ARTSCAPE led by Mrs. Kamalika Guha Thakurta.In addition to this, ARTSCAPE runs its ‘Care for Cancer Initiative’, which attempts to integrate a complementary music program in supportive cancer care which accompanies the medical treatment. Regular Music and Meditation Sessions are held at Cancer Rehabilitation Homes like ACTREC, St Judes and Nana Palkar Smriti Samiti. These Sessions are targeted at the patients as well as the Caregivers with the aim to promote physical and emotional well-being.