~Unveiling a new chapter in the history of Bollywood,
where men celebrate the women of cinema~
SHAHRUKH KHAN, KARAN JOHAR AND ARJUN KAPOOR ENLIVEN THE
AUDIENCE AS HOSTS, KATRINA KAIF, ANUSHKA SHARMA AND SHAHID KAPOOR SIZZLE ON
STAGE WITH THEIR STUNNING PERFORMANCES
Lux Golden Rose Awards will air this Sunday 18th December
at 6 PM only on Zee TV
Mumbai, December 16th, 2016: The premiere edition of the
Lux Golden Rose Awards, which was held at Film City in Mumbai, marked the first
of its kind award show where iconic female characters as portrayed by the
leading ladies of Bollywood were awarded and celebrated. This unique awards
proerty has been conceptualised by Wizcraft and media agency Mindshare.
The ceremony was a grand affair and was graced by some of
the most legendary and popular faces of the fraternity like Sharmila Tagore,
Madhuri Dixit, Sridevi, Katrina Kaif, Deepika Padukone, Anushka Sharma, Kareena
Kapoor, Jacky Shroff, Shahrukh Khan, Arjun Kapoor and many more. The performers
entertained audiences with their mesmerizing and colorful jigs, and the novel
combination of hosts had all in splits throughout the evening. Shahrukh Khan’s
evergreen wit combined with Arjun Kapoor and Karan Johar’s hilarious dramatics
was very well received and appreciated.
B Town regulars and other spectators for the evening were
in for a memorable surprise as they watched gorgeous women and handsome men pay
tribute to some of the most loved songs of Bollywood. While Aditi Rao Hyadri
looked enchanting in her classical attire as she performed on Umrao Jaan,
Shriya Saran looked bubbly and energetic as Madhuri while paying an ode to her
on the hit song ‘Ek Do Teen’. Sushant Singh Rajput and Shahid Kapoor captured
the audiences’ attention with their high voltage performances on a motley of
songs, while Katrina stuck to her own signature hits concluding with the season’s
favorite ‘ Kaala Chashma’.
On introducing these awards, Sandeep Kohli Executive
Director, Personal Care, Hindustan Unilever Limited said, “It gives us immense
pleasure to unveil a new chapter in the history of Bollywood by introducing the
Lux Golden Rose Awards. We feel that fans of cinema across the country would
love to see their favorite Bollywood actresses being recognized for their
beauty and elegance on a fantastic platform and we eagerly look forward to our
premiere edition of the awards.”
Sabbas Joseph, Director, Wizcraft International said,
“Lux Golden Rose Awards is a unique Bollywood award. It is a platform where men
celebrate women for the glamourous characters they play in movies. We were
thrilled to work with partners like Mindshare who helped bring alive the
uniqueness and essence of Brand Lux in every inch of the experience. Every
aspect of the show is unique. The categories, the performances, and the
celebrations”
As a brand, Lux has always been associated with the
cinema world and was the first brand that highlighted the beauty and style of
actresses. Being a brand favorite of several Bollywood actresses, Lux takes
forward its beauty legacy of 90 years from Leela Chitnis who was the very first
actress to endorse Lux to today’s leading ladies like Kareena Kapoor and
Deepika Padukone and celebrates their beauty and grace on a glamorous dais with
Lux Golden Rose Awards
Kareena Kapoor was awarded the ‘Glamor Diva of the Year,
and Deepika Padukone won the ‘Iconic Look of the Year’ award, making them the
big winners of the evening. Tapsee Pannu was named the ‘Rising Star of the
Year’ , Alia Bhatt won ‘The Most Lovable Character of the Year’, Priyanka
Chopra won ‘International Face of the Year’ among others femme fatales who were
recognized and awarded that evening.
The award ceremony was a grand success and it created a
platform for a larger than life celebration of the divas of Bollywood.
Lux Golden Rose Awards will air this Sunday 18th December
at 6 PM only on Zee TV
About Wizcraft International Entertainment Pvt. Ltd.
Wizcraft International Entertainment, India’s leading
media and Entertainment Company is dedicated to showcasing its expertise on the
world stage. Having conceptualized some of the grandest events globally
including the 50 Years of Indian Independence, the 30 Years of Mauritian
Independence, the 10 years of the South African Freedom Struggle, the
Commonwealth Games Opening and Closing ceremonies in Delhi as well as the
Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious
International Indian Film Academy (IIFA) Awards & Weekend for 17 years in
over 12 countries, Wizcraft has contributed towards brand building for India
across the world.
Wizcraft has pioneered and developed India’s biggest
entertainment brand IIFA which has taken Indian Cinema and culture to the
world. Wizcraft’s growth story reflects the evolution of the Indian event
management & entertainment industry itself. Driven by its vision “Believe
in the power of your dreams” the company is committed to quality and
innovation, while setting its sights on greater peaks of achievement.
