We Care is set to grow into one of the event
industry’s foremost movements, becoming a clarion call for the safety and
dignity of women employees of the industry and beyond.
Launched by the Event and Entertainment Management
Association, We Care, one of the most important initiatives that the event
industry's leadership has embarked on, is fast gathering momentum within the
industry. Member agencies have shown a willingness and commitment to work
towards creating a safe work environment for female employees in the industry.
As the initiative reached the golden digits with 50 member-agencies having signed up,
EEMA President and founder-director Wizcraft International, Sabbas Joseph
opined, “We Care is symbolic of the transformation and change that is sweeping the media and
entertainment industry. Women are being accepted as equals with similar
capability. The commitment by over 50 leading event and brand activation
agencies is fantastic and a sign of times to come. On behalf of EEMA, I’d like
to urge more agencies and the allied industries to join this movement that
promises safety, dignity and equality for our women”.
While We Care embraces the issues of safety of women in
the events and entertainment industry, manned as it is by more than 50% women, it also represents
responsibility and ownership indicating a strong will for equality in the work
place and mutual respect. The initiative has been cited as forward-thinking and
sensitive with regard to addressing the challenges faced by female colleagues.
Speaking on the initiative, actor Tisca Chopra said, “I
am thrilled that EEMA has taken a stride so powerful and pertinent with We
Care. It shows that the guys at EEMA are not just sharp, they are awake to the
need of the times and responding to that with SHH, SAFE & MOM is just
worthy of applause.”
Supporting this change and transformation, Oum Pradutt, MD
of Phase I, We Care’s 50th
respondent, elucidated his reasons for his organisation signing up for We Care,
“Phase I has always encouraged women at all levels, which is reflected in the
number of women we have in the Leadership Team. From converting a section of
the office space to a crèche (when required) and flexible work hours, to
providing cab facilities along with a trusted colleague and much more, it is in
our culture to treat the comfort and safety of our women as top priority.” He
however also feels that “Women are and always will be a step ahead of men and
they shouldn’t position themselves any less.”
GG Encompass joined We Care, because as Roshan Abbas, the
company’s CMD says, “Geometry Global Encompass Network has always been a
believer of equal opportunities. We’ve treated our talent as members of a
family and are proud that a majority of our leadership is women. Together the
team has built a safe and secure workplace along with many industry first
initiatives. From late night drops with security to recharge leaves, from
maternity benefits to leadership programmes we have championed this always.
Adding our name to WECARE is a reaffirmation of this belief.”
With the leaders in the business putting their weight
behind it, the effort is to make We Care a highly relevant and compelling
movement, a game changer, a part of the evolutionist theory, credible and in
the “Let’s do it together spirit”.
