Shemaroo Entertainment Ltd and Hathway join hands to change the dynamics of TV viewing for Cable viewers

Shemaroo Entertainment Ltd, one of the leading content owners joins hands with Hathway, one of the largest cable networks to change the dynamics of TV viewing in India. For the first time now, audiences can enjoy Premium paid Ad-free services on Cable TV. A platter of popular services namely Miniplex, Comedywalas, Om Shakti, Ibaadat, Lamhe Movies and Yippee are now available on cable TV as well.

As part of the launch, the said services are offered free to the consumers for the first month, ushering them with an experience of next generation TV viewing. Post this period, these services will be available at different price points.

Hiren Gada, Director, Shemaroo Entertainment Ltd, shares his thoughts on the occasion, “This is a big leap, not only for Shemaroo but for the industry as well. Shemaroo Entertainment has always been among the pioneers when it comes to changing technology and consumer needs and adapting the same to reach and better serve our audience.”

He also added “Having successfully launched a number of VAS (Value added service) services across genres on multiple DTH platforms, Shemaroo Entertainment Ltd now expands its reach to cable viewers. Our tie up with Hathway will usher a new era in Cable TV viewing”

T. Panesar, CEO, Hathway said “Shemaroo happens to be the leader in media content with a hold of the largest content library in India. Hathway's all new Value Added Services - Hathway Special promises to offer the maximum and the best to its subscribers. We are happy to partner with Shemaroo and are confident that with this partnership, we will fulfil our promise by providing quality and the best services to all our subscribers.”

Karanvir Bohra’s Tribute to Sonia and Rajiv Gandhi Love Story

Some love stories are so beautiful, that they should be share with the world. Keeping the same thought in mind Karanvir Bohra is going to produce and act in a short film which will show the love story between late Mr. Rajiv Gandhi and Mrs Sonia Gandhi.

Karanvir Bohra “It's tribute to Sonia and Rajiv Ji love story, but it's is fiction, neither it has any political agenda now any practice to create I ball , It is simple story which is made to create a different content for audience, Karanvir Bohra's short story in indirectly tribute to Love & peace worldwide, I am an actor & my job is to act but sometime you come across a idea and you don't want to wait someone to back it, this is one such product, May be few year back when digital platform were not that's effective it would be difficult to take such step but now thanks to the growing reach on digital it is easy to show case one's creativity so I took this step,  I've always been fascinated with classic love stories of the 50's and the 60's.....they don't white such stories or make such movies anymore. I was going browsing through the net and happen to see Rendezvous with Simi Garewal with late Mr Rajiv Gandhi ji....I was so mesmerized by the way he spoke and the way he carried himself with such elegance....the way he would speak about Sonia Gandhi ji, the way they met and how he geared up the courage to ask permission to his mother....The Prime Minister then, Mrs Indira Gandhiji. That’s where my film ends. They call it the Eric Segal love story of India. It’s my tribute to him and to all the people in love. A reaffirmation that TRUE LOVE DOES EXISTS” says Karanvir

Priya Benerjee who was last seen in Jazbaa says. It was very sudden & pleasant for me, when Karanvir came and asked me to be part, I could not refuse. It is a beautiful concept.

Elaborating on the short film  Karanvir says what I earned in past few months I will put almost all in producing this film ..I think this shows my conviction in the film says Karanvir the actor and producer of Ijazat

The short film will be English and Italian.

UNIVERSAL MUSIC INDIA SIGNS EXCLUSIVE CONTRACT WITH `INDIAN IDOL SEASON-9 TV SHOW

Leading Music label Universal Music India has signed an Exclusive contract with the Top 10 contestants from the popular `Idol’ television property Indian Idol season- 9. Emerging as a powerhouse of explosive talent, Indian Idol’s Ninth Edition is back on the small screen on Sony Entertainment Television. In its ninth season, the reality show has brought together invariable talent from across the country keeping the audiences in awe week after week with their prodigious flair.

A well established brand the `Idol’ property has introduced new talents with the original trio of judges -Anu Malik, Farah Khan and Sonu Nigam. In search of the country’s next singing sensation, Universal Music India’s association with Indian Idol creates an incredible platform to showcase the best voices of the youth.

Universal Music offers the contestants a 360 degree contract wherein the young artists’ assignments, music albums and Live shows will be solely managed by the leading record label.

Speaking on the occasion, R H Chhatrapati, Vice President Universal Music & EMI - South Asia, said, “Our association with `Idol’ both globally & here has been very successful as we saw the recorded music & the Live piece make it into a sustainable business. The talent has been outstanding and it’s my firm belief that the Indian Idol contestants are tomorrow's stars."

Prakash Raj and Devgn to team up in Golmaal Again

National award winning actor Prakash Raj who played baddie Jaykant Shikre in Singham will be reunited with Ajay Devgn in Golmaal Again. 

He came on-board in Rohit Shetty’s fourth instalment of comedy hit Golmaal last month and will begin shooting in March in Mumbai. He admitted how he and Rohit have been wanting to collaborate since a long time and it couldn’t work out because Rohit didn’t have a suitable role for Prakash to play. 

Finally, he got notified about this character in Golmaal Again so he instantly flew down to Mumbai and did a narration with the dialogue writers Sajid-Farhad. Prakash’s character is an entertaining one with shades of grey according to him

and he also thinks the script in itself is hilarious. 

Prakash states that Ajay and he share a comfort level and having a national award winning star like him elevates one’s performance naturally. 

Golmaal Again is directed by Rohit Shetty and also features Parineeti Chopra, Neil Nitin Mukesh, Arshad Warsi, Tusshar Kapoor, Kunal Khemu and Shreyas Talpade and Tabu.

Pranav Sachdeva enjoys seducing married woman in 'Delhiciously Chekhov'

TV actor Pranav Sachdeva is on a different kind of high. A simpleton in real life, he remarks that he's "thoroughly enjoying being devilish in reel life." 

After playing a double-faced character in the daily soap Agar Tum Saath Ho on the revamped Zindagi channel, Pranav is again playing dual roles in a new play called Delhiciously Chekhov, starring veteran actor Tom Alter. 

Being staged exclusively in the Indian capital, Delhiciously Chekhov is a tribute to Anton Pavlovich Chekhov, the Russian playwright and short-story writer, who is considered to be one of the greatest writers of short fiction in playwright history. 

"I play a father in the first half who wants to make a man out of his 19-year old son and so, takes him to a woman," says Pranav. "As if that is not eww enough, the second half of the play has me playing a notorious bachelor, giving a live and practical demonstration on how to seduce a beautiful young woman with a little help from her husband." 

"I know what you would be thinking. That this fellow is the scum of the earth. But to me, a good actor is a person who can even play that," Pranav quips like a smart alec, defining his most obnoxious roles. 

The play's director Raj Upadhyay praises the actor for being able to carry off roles that may make the audience feel uneasy in their seats. "Pranav creates fire on stage with his presence and energy. He explores his characters like someone is finding water in a desert. His sense of improvisation is remarkable." 

Turns out, Delhiciously Chekhov is not the only play the actor is doing. Come March, and Pranav will be playing the role of another veteran actor Asrani's son in a comic play called The Makkhi-Choos.