On the occasion of Women’s Day, Polaroid Eyewear, the inventor of the
original polarized lenses and symbol of pop culture for millions of people
around the world, is pleased to announcethe leading Bollywood actress Anushka
Sharma as its ambassador for the2017 campaign.
“We are launching this
brand campaign with Anushka on Women’s Day introducing a fresh, strong
perspective of self-confidence that personifies the woman of today.With her
modern and edgy attitude, Anushka Sharma perfectly embodies the pop and
innovative spirit of the brand that celebratesits 80thanniversary this year,”commentsKyriakos
Kofinas,Managing DirectorIMEA. “She is an epitome of youth and style for the
Indian consumer. We wanted a celebrity endorser who is real, relatable and
represent the dynamism of our consumer and she fits the role perfectly. We look
forward to this exciting journey with Anushka.”
Anushka Sharmaadds
"I am happy to be the ambassador for such a renowned brand as Polaroid,
which is synonymous with being stylish and cool at the same time. I have a
personal sense of style which is comfortable and chic and I feel the philosophy
of the brand is similar. As the campaign launches on Women’s Day, I salute the
power of women across the globe. It really feels wonderful to be associated
with a brand that has a legacy of 80
years"
Cool Design and
functionality are the keywords for Polaroid’s new concept: design-led eyewear
for everyone at unbeatable value for money that offers 100% UV ray protection, thanks to the brand’s exclusive
polarized lenses, for a true “instant experience”. The perception of colors and
light without glare ensures unique visual satisfaction from the moment in which
the glasses are put on. All Polaroid sunglasses come with UltraSight™
lenses, for a perfect, distortion-free vision, enhanced contrast, and reduction
of eye fatigue.
The advertising campaign
will debut in India in March 2017 asthe new Polaroid eyewear collection hits the stores.
About Polaroid
Polaroid Eyewear is a
worldwide leader in eye-care and a pioneering international eyewear brand that
owes its name to the invention that changed the world of technology and optics:
polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand
in polarized lenses. Today, Polaroid produces and distributes its polarized
sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its
owner subsidiaries and its network of exclusive distributors. The brand joined
the Safilo Group in April 2012. For further information: www.polaroideyewear.com.
