Jabong adds Virat Kohli’s breakaway fashion brand ‘WROGN’ to its product portfolio

India’s leading online fashion portal Jabong, has announced the addition of Virat Kohli’s breakaway fashion brand WROGN to its product portfolio. The men’s fashionwear brand will be available on Jabong in 450 variants with prices ranging from Rs. 799 to Rs. 3599. 

The launch will be supported by digital and social media campaigns including Virat’s selfie video announcing the brand’s launch on YouTube, Facebook, Twitter & Instagram. A separate Shop-In-Shop promotion will highlight the WROGN’s latest campaign images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog. The top two highest spenders on the day of launch will be invited for a Meet & Greet with Virat Kohli while the remaining five highest spenders will receive merchandise signed by the Indian cricket captain. 

Rahul Taneja, Chief Business Officer, Jabong said, “We are pretty stoked to launch WROGN on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself. Jabong speaks the same language and it’s exhilarating that we will bring more joy to our customers with WROGN on board.” 

Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong added, “It brings great pleasure to us to launch WROGN on Jabong. The collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, WROGN for us is just the right click and we are elated to welcome the brand in the cartel.” 

Anjana Reddy, CEO Universal Sportsbiz & owner of WROGN, said, "WROGN is one of the fastest growing men’s youth fashion brand in India, and we are very excited to partner with Jabong and launch our latest SS’17 Collection. Jabong has a strong base of fashion forward consumers and I am sure WROGN as a brand will fulfill their needs”. 

Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few. 

Virat Kohli has made into the heart of millions and is touted as the best of all times with Kapil Dev even comparing him to the legendary Don Bradman. Virat has been the highest run scorer for India for 6 years straight and was the fastest in the world to reach 25 centuries in ODIs. He also holds the record for the fastest century by an Indian cricketer in ODIs (in 52 balls), the fastest to reach 7,000 runs in ODI’s, first cricketer to score three centuries in his first three innings as Test captain, first Indian Test captain to score a double century overseas and first Indian Test captain to score two or more double centuries. 

ABOUT JABONG

Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe. 

ABOUT UNIVERSAL SPORTSBIZ

Built to cater to an untapped sports and entertainment ecosystem in India, Universal Sportsbiz under its brand ‘Collectabillia’, is every sporting enthusiast’s dream. USPL offers opportunities to fans to own memorabilia personally autographed by their icons, and assists celebrities with extending their brand connects beyond endorsements. Incorporated in 2011, India’s first celebrity-commerce company, Collectabillia launched its auction platform during the 2012 season of the IPL partnering with master blaster Sachin Tendulkar exclusively to auction limited edition merchandise post his historical ‘hundredth, hundred’. Moving forward as a company that encourages the collection of sports memorabilia for personal joy or as a strong investment proposition, Collectabillia aims to extend the global market of memorabilia into India, allowing the ownership of personalized merchandise along the same lines as that of art, numismatics and philately. Promoted by Anjana Reddy - also a sports enthusiast and national level badminton player - and backed by the Accel Partners, of the Angry Birds and Facebook fame, Collectabillia aims to bridge the gap between celebrities and their ardent fans by offering a sense of pride and possession. ​

अनिरुद्ध दवे और शुभी आहूजा धीरज कुमार की सीरियल यारो का टशन में डांस कम्पटीशन में नज़र आएंगे

SHIBANI KASHYAP & LA-BASED REGGAE BAND BIG MOUNTAIN COLLOBORATE TO LAUNCH SINGLE, 24 HOURS IRRESPONSIBLE

Popular playback singer-composer and avid live performer Shibani Kashyap who has made her mark in Bollywood over the last one and half decades, got together with Big Mountain, the famous American Reggae/pop band, best known for its cover version of Peter Frampton's "Baby, I Love Your Way" to collaborate on the album 24 Hours Irresponsible. The album was launched by Shibani Kashyap with lead singer Quino at Junkyard Café, Bandra amid a celeb-studded audience. 

The brand ambassador for Yamaha Guitars, Shibani is India’s only female guitarist to endorse an international brand, and is Internationally recognized for chart-topping numbers like Ho Gayi Hai Mohabbat, Sajna Aa Bhi Jaa, Zinda Hoon Main, Kya Nazakhat Hai, Alvida -- Tribute to the 26/11 victims of Mumbai, Don’t Drink & Drive -- A Social message for Anti-Drunken Driving, I Am A Woman Am A Girl (The official Femina Miss India Anthem - a tribute to woman) among others.  The Best Singer award-winner at the Sahara Sangeet Awards, twice-Stardust Awards and the Big IMA Awards nominee, Shibani Kashyap has to her credit over 60  independent songs and over 23 popular Hindi, Bengali and Tamil film numbers as well. This collaboration is another addition to the talented singer’s overcrowded cap. 

The album was launched by composer Salim Merchant in the presence of Arjan Bajwa, Mukesh Rishi, Anup Jalota, Satyajit Dubey, Lesle Lewis, Sirf Sona, Luke Kenny, Gaurav Gera, Rajesh Khattar, Vandana Sajnani Khattar, Dr. Mukul Dabholkar, Amy and Farzad Billimoria, Gauravh S Bajaj, Savio D’Sa, Mudasir Ali, Bali Sagoo, Preety Bhalla, Arko Parvo Mukherjee, Dr Mukul Dabholkar and Sasah Dabholkar, Ash Chandler, Miss Malini, Rajesh Roy, Vipin Aneja,  and Merlin Dsouza among many others.

Yeh Moh Moh Ke Dhaage starts 21st March, Mon to Fri, 7:00PM on Sony Entertainment Television

A highly evolved son of soil – Mukhi (Eijaz Khan) belonging to a village called Amboli in Gujarat who is highly respected, mature and at peace with himself will meet a 22 year old today’s girl, Aru (Niyati Fatnani) from Ahmedabad who wants to be as rich as like Ambanis, she is Ambitious responsible, result oriented, multi tasker and impatient. Two different people. Two different generations. Two different ways of looking at life. Two different purposes of life will melt together to create a magic called Yeh Moh Moh Ke Dhaage.

Set in the backdrop of vibrant Gujarat Mukhi finds himself in Ahmedabad where Aru would help him find a bride on the insistence of his younger sister, Mishri. The show chronicles their journey as destiny brings them together in the most unusual circumstances. Heralding a love story which is unlike any other and will want you to have faith in love that is beyond the established norms. The show boasts of a talented ensemble cast who fit the roles perfectly.  Joining Ejaz Khan and Niyati Fatnani in the lead roles will be Muni Jha, Mugdha Shah, Keni Desai, Benaf Dadachandji amongst others.

Comments:

Ashish Golwalkar, Senior Creative Director, Sony Entertainment Television

We have always portrayed complex relationship between couples in our shows. Be it work-in-progress relationship between Dev and Sonakshi in Kuch Rang Pyar Ke Aise Bhi or Priya and Ram discovering love after marriage in Bade Achche Lagte Hai. Yeh Moh Moh Ke Dahgey will explore one such unique relationship between the leads. With this show we are opening time-band of 7 PM for the first time on our channel.

Saba Mumtaz, Writer and Producer

Channel and I share the thought that differentiated characters make a show shine. Hence we came together to craft memorable characters in remarkable situations and the culmination of which is Yeh Moh Moh ke dhaage. We have tried to bring alive the colours culture and quirks of Gujarat.

“Yeh Moh Moh Ke Dhaage premiers March 21st, 2017, every Monday-Friday at 7:00 PM only on Sony Entertainment Television!​

Government trying to hide the evidence of Life on Mars?

In what could be the biggest cover up operation ever, it has come to light there has been a global conspiracy to hide the evidence of life on the red planet. It's being said that we have discovered the evidence but what's come to light is so scary and frightening that the world leaders have decided to hide and erase any information pertaining to it ! 

However, highly placed sources in our government have now revealed that a few days ago, a Mars rover carrying samples from the red planet on its way back to the International Space Station finally attached itself to the mother ship after a life threatening efforts of an engineer aboard, Rory Adams. 

After a few rounds of testing, a secret transmission confirmed to NASA, the presence of a biological sample that undeniably guarantees the presence of life outside Earth. Even though NASA recently revealed that the presence of life in a newly discovered -distant solar system was a possibility, the fact that life exists on our neighbouring planet is the biggest news ever and can unlock a million secrets about the Universe. 

It's now being said that the reason behind the cover up could be that , after a few days of testing, the International Space Station sent a transmission that was apparently a distress call and since then there has been no communication with the ISS. The message from ISS which is a highly kept secret reportedly spoke about the imminent danger to Earth and the fear of life found on Mars. 

If this is indeed true, this can set up panic and riots in the world since we don't know what we are up against a We all know that space is a dangerous place, but what did the scientists find that is so horrifying that everyone is trying to push a billion dollar project under the rug? If we did discover Life, is it friendly or hostile? And most importantly, are the crew members aboard the International Space Station safe or did this discovery put them in harm's way? 

On 24th March we hear, the information will be dispersed that’ll finally shine light on the incident that unfolded aboard the International Space Station. 

To know how you can be the first one to know the truth about Life, click here