सोनम कपूर होस्ट करेंगी चैरिटी के लिए गाला डिनर

सोनम कपूर अदाकारी के साथ साथ समाजकार्यो में भी बढ़चढ़कर हिस्सा लेती है। वह हमेशा जरुरतमंद लोगो की मदद के लिए तत्पर होती है।अब सोनम कपूर कुड्लेस फाउंडेशन के लिए चैरिटी गाला डिनर होस्ट करेंगी। सोनम कपूर कहती है " ​हम अक्सर उन चीजो को सहज मान लेते है जो आसानी से हमें मिलती हैं, जैसे खाना। खाने के बारे मुझे और महत्वपूर्ण बाते समझ आयी जब में कुड्लेस फाउंडेशन के साथ काम करने लगी। तब मुझे पता चला कि  कैंसर ट्रीटमेंट के लिए सही पोषक आहार कितना महत्वपूर्ण है। मुझे लगता है मैं इस  गाला डिनर से कुछ फंड जुटा पाऊँगी और फाउंडेशन तथा नन्हे फाइटर्स की मदद करुँगी।"

Y-Films Wins Another Global Honour For The 6-Pack Band

It’s been over a year since Yash Raj Films’ youth studio, Y-Films, launched the 6-Pack Band, India’s first transgender pop band, and the accolades for it have not stopped flowing in. After bringing home India’s India’s 1st Cannes Grand Prix Glass Lion, the prestigious Webby Award, 10 EMVIES, while breaking boundaries, taboos, clocking up millions of views and getting global recognition, the band and Y-Films just got another feather in its cap.

The 6-Pack Band has just listed among 15 global campaigns on the influential The Gunn Reports’ Cases for Creativity 2016, a round-up of the campaigns that have achieved the highest accolade in advertising, by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness. Cases for Creativity is an annual study by James Hurman, author and founder of innovation consultancy 'Previously Unavailable', and the campaigns picked as part of it represent the ultimate industry achievement – of being the most awarded new work within the advertising industry.

Says Head of Y-Films, Ashish Patil, “The love that Y-Films has been receiving from the industry over the last year has been overwhelming but it is even more gratifying that our little 6-Pack Band and the LGBTQ community continue getting more respect and recognition in the mainstream. The band has been a labour of love for us, and a big shout out to Shamir Tandon, for curating the band, and the Brooke Bond Red Label team, for supporting it! Here’s hoping that transgender equality becomes a reality in India someday… that would be a true achievement.””

The 6-Pack Band, composed of 6 transgender singers hailing from India’s ‘Hijra’ community, is an initiative conceived by Ashish Patil, who was recently called one of the ’50 Top Creative People in the World’ by AdAge Magazine, and is driven by Y-Films, to help further the cause of gender equality and transgender rights in India.

6-Pack Band gives a voice to the indomitable spirit of the community without trying to get preachy or patronizing. In a language and through a medium that our world understands and loves. Song & dance… Bollywood style! The campaign covers 6 songs, 6 music videos and some lovely insights into the community that has long lived on the fringes; waiting for the day the world opens its arms to them in acceptance.

About Y-Films:

Y-Films is the dynamic, vibrant start-up at the intersection of films, creativity and youth culture that hopes to challenge the norm and detonate boundaries. Giving the youth a creative outlet and voice that will entertain and unite on film and beyond. A studio that promises to deliver kick ass content of the youth, by the youth, for the youth. And be a platform for talent – both on screen and behind the scenes – that will break and set new rules of story-telling. Wanna know more? Come on in… www.yfilms.in

When NiyatiFatnani met EijazKhan for the first time

NiyatiFatnani will be soon seen as the bubbly and vivacious Aru in the soon to be launched Sony Entertainment Televisions’ YehMohMohKeDhaaghe. This is not her first foray on television thou with this show she enters the general entertainment Space for the first time. She will be paired against the well-known television actor Eijaz Khan who is quite her senior. One being asked if she was nervous about working with him she said that “I was a little nervous in  before I met him but once we met he made me very comfortable. In fact the first time we met was a script reading and post that there was no nervousness at all ! “ Niyati originally belongs to Gujarat and  hence the show is much closer to her heart.  Despite the age difference between the two the chemistry that they share is very electric and both of them seem to complete each other’s sentences. What we need to wait and watch is how this chemistry translates on screen!

Do not Miss watching YehMohMohKeDhaaghea mature yet enchanting love story from 21^st March at 7:00PM only on Sony Entertainment Television!

Gurmeet Choudhary Woos Akshara Haasan With An Old World Charm In ‘Rishta’ From ‘Laali Ki Shaadi Mein Laaddoo Deewana’

After the foot-tapping title track and the romantic Bezubaan, the makers of upcoming family entertainer ‘Laali Ki Shaadi Mein Laaddoo Deewana’ unveiled the third song titled ‘Rishta’ from the film, which features Gurmeet Choudhary and Akshara Haasan. 

Set in exotic locales, ‘Rishta’ has been composed by Arko, penned by Ghulam Mohammad Khavar and sung by Ankit Tiwari and Arko and features Gurmeet, who is seen wooing a pregnant Akshara with an old world charm. The film revolves around the concept of pre-marital pregnancy among other things and the song is melodious enough to stay etched in your memory a long time after you have heard it. 

'Laali Ki Shaadi Mein Laaddoo Deewana’ stars Akshara Haasan, Vivaan Shah, Gurmeet Choudhary and Kavitta Verma, who play pivotal roles in the film. Written and directed by Manish Harishankar and produced by TP Aggarwal and Rahul Aggarwal under the banner Star Entertainment Worldwide Pvt Ltd. The movie also features Saurabh Shukla, Sanjay Mishra, Darshan Jariwala, Ravi Kishan, Suhasini Mulay, Navni Parihar, Kishori Shahane, Jyoti Kalsh and Ehsan Khan. This film is a family entertainer which revolves around a royal marriage and quirky characters, who are hilariously trapped in their own tragedies.

When Ronit Roy got a chance to indulge his Photography obsession on Sarkar 3 sets

Actor Ronit Roy who will be seen in Sarkar 3, sharing screen space with Amitabh Bachchan for the first time, got to unleash his inner mobile photographer on the sets we hear! 

The actor apparently loves clicking candid pictures of his co-stars, and spent much of his free time between shots clicking unusual pictures of Amitabh Bachchan, Amit Sadh and more, from all sorts of angles! 

As seen in these quirky on the set images, Ronit took many clicks on his unsuspecting co-stars on his personal phone and also indulged in a selfie with Mr Bachchan himself! 

Says Ronit, "I was very taken in by the set design which transported me to an era gone by. It was quite surreal. Add to that the presence of Mr. Amitabh Bachchan in deep thought. It was quite magical so i wanted to capture those moments for myself to remind me of this when my memory starts failing me!" 

Well with such a stellar ensemble cast coming together for a most popular franchise, no wonder the actors want to record each and every moment of it!! 

Sarkar 3 releases on 7th April