Its a wrap for Sachin Tendulkar Movie "Sachin A billion dream"

It was a memorable birthday party for Ravi Bhagchandka, the producer of the soon to be released film 'Sachin  A Billion Dreams ' about the legendary Sachin Tendulkar. The producer organized the party to bring in his 35th birthday and celebrate the wrapping of the film  on the maestro. The film which traces the icon’s evolution as one of the greatest cricketers of all times, took nearly 3 years in the making and is scheduled for release across the globe in multiple languages on 26th of May this year.Attendees  included Sachin Tendulkar and Anjali Tendulkar, Shrikant Bhasi, founder and Chairman of Carnival group along with the entire cast and crew of the film. The dinner party was attended by more than 100 people. Ravi was shielding questions about the movie including some from our  very own Bollywood A listers including Ranveer Singh who added spark to the party​​, ​Mohit Marwah, Shaad Ali, Saiyami kher​,​ ​vikram sathaye​ ​and cricketers​ ​Ajit​ ​Agarkar,​ ​Sameer Dighe and Subroto Banerjee​ ​amongst the others.

YFLO to confer Young Women Achiever Awards 2016-17

Young FICCI ladies Organisation (YFLO) will  confer the Young Achievers Awards for the year 2016-17  to outstanding women achievers who have excelled in their respective fields and made a significant contribution to society at a function to be organized on April 7 in New Delhi . The primary objective of these awards conferred every year  is to promote entrepreneurship and professional excellence in women. Young women under the age of 45 are chosen from diverse fields and are felicitated through these awards. 

The eminent young women achievers who will be conferred awards for the year 20161-17 include Sussanne Khan (Entrepreneur), Simran Lal (Business), Kalli Purie (Media), Shaina NC (Politics), Deepa Malik ( Sports), Chiki Sarkar ( Literature), Malvika Poddar ( Fashion), Gauri Shinde (Film), Preeti Chandra (Community Service), Bhavna Kakkar (Art) & Vidha Lal ( Performing Arts).  The felicitation ceremony took place in the presence of Smt. Smriti Zubin Irani, Hon’ble Minister for Textile, Government of India. 

The major highlight of this year’s Awards ceremony will be  a fashion show by eminent fashion designer Sabyasachi Mukherjee, who pioneered the use of Indian textiles in a modern context. 

FLO President, Vinita Bimbhet; YFLO Delhi Chairperson, Trupti Gupta, FLO Past Presidents & YFLO Committee Members will be the show stoppers , who will walk the ramp, in exquisitely designed creations by Sabyasachi. 

“YFLO as pan India business organization  working towards the goal of women empowerment  confers the young  achievers awards to women who have excelled in different spheres of life and have created impact through their stupendous work in the lives of others. The organization believes in recognizing successful women, who other than excelling in their respective fields are icons of inspiration to society and encourage other women to brave the odds and emerge victorious” said Ms Trupti Gupta, Chairperson, YFLO , 

“There was a time when globalization was a big word,  but soon it gave way to  global local—and followed by not only nationalism but also regionalism. It is regionalization that will set us apart and ahead because regional textiles can impart a social identity that is globally unique, strong and unapologetic. Sabyasachi Couture works with some of the most important and iconic textiles and craft communities in India to give the consumer an individual voice. This show for Young FICCI Ladies Organization will be  a reflection of that vision. “ said Designer Sabyasachi Mukherjee. 

“Handwoven “kadwa” silk saris from Benares, the sumptuous allure of kanchipuram silks, the finest patolas from Patan, chikankari from Uttar Pradesh, khadi from Andhra Pradesh and indigenous methods of dying, printing and various hand embroidery celebrates the spirit of India. We believe that the finest textiles and craftsmanship should exist in India as clothing and not just mere costumes. As the country generally follows an aspiration curve that is called “the trickle-down theory” in economics, it is important to celebrate exuberant textiles and crafts in privileged corridors of society through weddings and other cultural events. It helps us sustain specialization and the eventual generic trickle down into the mass market.” He added.

From Their 1st Encounter Itself, Bindu Changed Abhi's Life Meri Pyaari Bindu Trailer - Chapter 1

In filmmaking, a trailer is sacrosanct- it’s the first and a crucial glimpse of what a film is all about and Yash Raj Films breaks clutter with a new concept for the trailer for its forthcoming Meri Pyaari Bindu. It will bring chapters, five in all that provide a wholesome insight on what this film is all about. In a manner, the chapters are in sync with the film’s narrative, capturing a pulp fiction writer’s story.

A journey of 30 years that Bindu and Abhimanyu share- from ages 5 to 30- Meri Pyaari Bindu captures their story through the lens of the pulp fiction writer Abhimanyu. With Ayushmann Khurrana in the lead as Abhimanyu, and Parineeti Chopra as Bindu- the film has many moments that one can relate to- it’s a bond that evolves over time. Incidents that form part of the film could have happened to any of us. Which is why, a trailer in 5 chapters provided both an unusual strategy, and a way to stay true to its content.

Producer Maneesh Sharma explains, “We felt this was the best way to present the film. So the chapter naturally lend themselves to the content and was also a new and exciting way to present a story of Abhimanyu and Bindu.” 

Manan Mehta, VP Marketing and Merchandising, Yash Raj Films further explains, “In Meri Pyaari Bindu, we found a very fresh take on two characters and their journey through life. So while marketing this film, our effort is to give our audience a first hand and honest experience of the film. Also digital medium plays a lead role in marketing our content so our endeavour will be to entertain and engage our audience for the whole week with the trailer presented in 5 chapters for 5 days.” 

A unique and unusual marketing strategy, the chapters of Meri Pyaari Bindu make for fun viewing. That a route like this has been chosen, does promise a film about love but not as we always know it in Hindi cinema.

Shraddha Kapoor and Arjun Kapoor took 4 hours to shoot this scene in 'Half Girlfriend'

Shraddha Kapoor and Arjun Kapoor in the latest still from their upcoming release, Half Girlfriend. Shooting for this poster was a challenge, with the lead pair facing the camera as it poured. It took almost four hours to can the perfect scene."The idea was to capture a moment between them, revelling in the moment and feeling assured they have someone to hold on to," says director Mohit Suri. He says romance in the rains plays a key part in the plot.

Mini Mathur shooting for her 1st Episode of the Mini Food Truck