‘Mile Sur Mera Tumhara’ Duo Louiz Banks and Piyush Pandey Join Hands for Paani Ka Teeka’s Anthem

         

          A World Music Day announcement for a ‘Water Secure India’ 

In what is touted to be the biggest music based initiative dedicated for water conservation, music legend Louiz Banks will be orchestrating a musical anthem along with Piyush Pandey, Creative Chief, Ogilvy & Mather to lend support to IdeaHive’s Paani Ka Teeka Project. Years ago, the dream team had come together for the famous anthem “Mile Sur Mera Tumhara”. At the time of going to the press, the team had confirmations from Shankar Mahadevan, Vishal Dadlani, Kunal Ganjawala, Pankaj Udhas to be part of the anthem. While Piyush Pandey will be writing the lyrics of the anthem, Louiz Banks is curating the music and bringing together the music Industry to join hands and send a message to the people of India to start saving every drop, conserve and multiply this precious resource. The anthem will parallelly see a release of a television capsule on the Making of The Anthem, followed by the Paani Ka Teeka fund raising concert, which will bring support to shortlisted projects across villages in India.  Watershed Organisation Trust, WOTR are Knowledge Partners to the Paani Ka Teeka project and will be closely working on the ground impact for the initiative. 

In May 2016, IdeaHive Media Pvt. Ltd launched its first national project “Paani ka Teeka”, a citizen’s movement initiative. The core objective of the project is to mobilize the nation and work towards creating a ‘Water Secure India’.  Over the last few months, Paani Ka Teeka created thematic initiatives, be it during the last Ganpati Festival, urging citizens to avoid throwing Nirmalya or Pooja flowers in our waterbodies, instead recycle them to compost, or the special Holi initiative, where they ran a campaign across Mumbai, Delhi and Pune creating the much needed awareness to play dry holi. Over 60+ celebrities to date, have shared their thoughts and ideas on water conservation with the people of India through the Paani Ka Teeka Social media platform this far.

On the occasion, Mr. Louiz Banks said “I am happy to be part of this mega project. Its about time that as a nation, we unite and multiply this precious resource for Mankind. It gives me utmost pleasure to come together along with my music industry friends and It’s a great moment for me to work with Piyush yet again”  

Mr. Piyush Pandey, said “Water is critical for life and am very happy to collaborate with Paani Ka Teeka and Mr. Louiz Banks to make a small contribution and spread awareness in India about the necessity of saving water. I am honoured to be part of this Journey” 

 Mr. Dilip Moorkoth, Founder Paani Ka Teeka project and MD, IdeaHive Media Pvt Ltd said “We feel blessed to have this amazing partnership in Louiz Banks, Piyush Pandey and the Music industry coming together for the Paani Ka Teeka Anthem. This is a path breaking moment and we firmly believe that the anthem will spread the message and create the desired impact across the nation”

 Mr. Crispino Lobo, Managing Trustee, WOTR and Knowledge Partner said “We are very happy to support and be part of Paani Ka Teeka. ‘We need to make saving water & using it wisely' part of our daily routine & social ethos. The Anthem is truly a significant turning point in the project and we look forward to this magical moment” 

About IdeaHive Media Pvt. Ltd, Project Owners - the Paani Ka Teeka Project :

IdeaHive Media Pvt. Ltd. is a 'Cause Driven Campaign Management' agency and a new age entrepreneurial start up firm, created with a vision of building initiatives that enable a better community around us. IdeaHive’s key focus is to best utilize integrated marketing and consumer engagement mediums to create awareness, facilitate behavioural changes and give voice to pertinent issues that affect our society. IdeaHive’s efforts are aimed to bring transformation at grassroots across the nation through industry and government partnerships….all backed by a strong ideology of catalysing a sincere change in our society and the country at large! Paani Ka Teeka is IdeHive’s first project. Early this year, IdeaHive had worked closely with the Human Rights in Childbirth India Project, currently they have also partnered Western Railway on an initiative called Be Zinda, created with an objective of bringing ‘Value To Life’. 

About Paani Ka Teeka’s, Knowledge Partner:

Watershed Organisation Trust (WOTR) is a non-profit that engages at the intersection of practice, knowledge and policy across scales and in collaboration with stakeholders from across sectors in order to reduce poverty and improve the overall quality of life. It assists rural communities to assess their vulnerabilities to climate and non-climatic risks. Headquartered in Pune, Maharashtra, India, the WOTR Group has worked in over 4,045 villages across seven Indian States, namely, Maharashtra, Madhya Pradesh, Telangana, Andhra Pradesh, Rajasthan, Jharkhand and Odisha. It has impacted more than 2.6 million beneficiaries and trained over 395,000 persons from 27 States of India and 63 countries and collaborated with 230 NGOs/ Project Implementing Agencies (PIAs). WOTR’s goal is to ensure water, food, livelihoods and income security together with a growing quality of life to vulnerable and disadvantaged communities on a sustainable and equitable basis.

Cast of Munna Michael on Sabse Bada Kalakar

The biggest street dance song "Ding Dang" launched with massive fanfare

Tiger Shroff’s killer dance and action moves, Nidhhi Agerwal’s stunning looks and Nawazuddin Siddiqui’s power packed avatar have already amassed an overwhelming response to the trailer of India's first dance action film, Munna Michael.After the success of the film's first song Main Hoon, which has fast become the party anthem of the season, ‘Ding Dang’ is all set to follow its antecedent’s popularity.With Chandan Cinema as its venue, the launch of the song was a huge festive affair. To create the ambiance and vibe of the song, the ground of the iconic single screen theater was transformed into a carnival-like setting with over a hundred bikers and professional dancers. If that wasn't all, over a thousand "Tigerians" gathered at the event to watch the Gen-X star perform to the song. 

The full on Bollywood track with local flavor , has been composed by Javed -Mohsin, with vocals by Amit Mishra & Antara Mitra and lyrics by Kumaar and is guaranteed to have you grooving.As a tribute to Jackie Shroff, Tiger drew inspiration from his father for his look in the music video of Ding Dang. 

Says director Sabbir Khan , “We styled Tiger in a manner similar to his father back in the 90's when he was the most popular fashion icon. The song is full on bollywood number which invokes a sense of celebration. We wanted to mark its launch in the most eventful way possible and we did. ” 

Producer Viki Rajani says, " music is key essential of any bollywood entertainer and this song is one which we hope will catch on every where along with main hoon . This is fun street song and we have given it scale and elements it needed." 

Produced by Eros International & Viki Rajani’s Next Gen Films, directed by Sabbir Khan, Munna Michael starring Tiger Shroff, Nawazuddin Siddiqui and debutante Nidhhi Agerwal, will release on the 21st July, 2017.

Swara Bhaskar’s Anaarkali of Aarah to be screened in Nepal

Swara Bhaskar's brave, unabashed and feisty performance of a small-town erotic dancer in her last release, Anaarkali of Aarah got her huge critical acclaim and accolades.The versatile actress has now received an invitation from South Asia Women’s Fund, (a philanthropic organisation committed to empowering women) to attend their convention on July 15, in Kathmandu, Nepal.The talented actress known for taking the road less traveled will attend the convention and talk about women empowerment and its challenges, followed by a special screening of her film, Anaarkali of Aarah.Swara says, “I’m very honoured that SAWF has chosen AOA to be showcased at their festival. The film has a universal appeal. Women everywhere know the experience of being harassed, and abuse of power is a universal theme. The film raises important questions on sexuality as well. The climax of the film is inspiring. It gives a vision of a world where a feminist heroine can triumph.”“I’m humbled to be interacting with so many women from different countries who do on-ground work on women’s issues. They are our real heroes,” she adds.Over hundred other women’s organisations working in different south Asian countries including Bangladesh, India, Nepal, Pakistan and Sri Lanka will be present at the convention.

Namish Taneja's fans compliment him for his "great body" and "innocent eyes"

Actor Namish Taneja has left his fans in Indonesia impressed. The actor, whose show Swaragini was a huge hit there, says he is enjoying the adulation from Indonesian fans. "My experience in Indonesia has been no less than marvellous. My fans have been showering me with praises and love. All the effort that I have been putting into my shows seems worth it now," he says. 

Ask him his favourite compliments which his fans have given him and he says, "They are so sweet and are constantly complimenting me. Some of the best praises include them calling me the most handsome actor, saying that I have a marvellous smile and very innocent eyes. It feels so nice to get the love of your fans," he says, adding, "This is the best part of Indonesia. The fans are so nice and it's amazing to be loved by them. I wish I get the chance to do more shows here." 

The actor has also been keeping busy with live shows there and says that the reaction which he has got from the audience is amazing. "I have got a wonderful response from the audience. It makes me want to perform more. When you perform live, the fans get to see the real you and not just you in your character," he says. 

The actor was also recently given the best body award and says that he is truly grateful for it. "It feels amazing. I worked very hard to keep fit. I would work out regularly and avoided eating food which would add calories. Of course, that meant avoiding tasty food. But it's worth it," he says. 

Talking about his career and the position in the industry, Namish says he has struggled a lot to achieve this. "My journey till now has been challenging, but I have also learnt so much. No matter the situation, I knew I could do it because I have faith in myself and my acting abilities.  I know that now matter what, I know how to do my job well," he says.