The
millennial is not just a different generation, they are a different breed.
Unconventional choices, modern philosophies define them. And none other than
youth icon Ranbir Kapoor can represent them better. Small wonder, he is the one
revealing the new mantra of iconic brands Macroman M-Series and Macrowoman
W-Series --- ‘LIVE OPEN’. A seething honest philosophy for today’s young
generation who believe in breaking societal stereotypes and are comfortable in
their own skin!
The new
Macroman philosophy of “LIVE OPEN” goes really well with the brand’s revamped
new-age and progressive vision. It’s an ode to those who live on their own
terms and set trends rather than follow one.
The new
promotional campaign of Macroman M-Series & Macrowoman W-Series resonates
with a new energy and confidence in all key stakeholders associated with the
brands. The beautifully shot Macroman M-Series TVC perfectly captures the
Gen-Next philosophy of those who celebrate the spirit of being unapologetically
themselves. It showcases how an indomitable Ranbir Kapoor in class apart
multi-coloured multi-hued Macroman M-Series (with his mysterious Macrowoman
beside him) answers all those who question his daring spirit with just two
words – LIVE OPEN. In the Macrowoman W-Series TVCs, ‘millennial models’ dare to
bare their LIVE OPEN mantra!
Speaking
about the new positioning and campaign, Mr. Vikash Agarwal, President &
Brand Director - Macroman & Macrowoman, said, “Amidst the players
dominating the market today, Macroman aims to be the most admired one for its
international design aesthetics, in depth and continuous R&D, the best of
fabrics, in short the best wearable premium experience.
Our
communication campaign is designed to further deliver this objective. The
campaign is aimed at making Macroman M-Series synonymous with youth, style and
fashion. It is in true sense, the ‘inner’ voice of today’s generation.”
Speaking
about superstar Ranbir Kapoor, Mr. Agarwal said, “We wanted to have an
emotional connect with our audience and Ranbir Kapoor is the perfect link as he
is a living embodiment of Macroman with his bold choices and unapologetic way
of living. Suave and sophisticated, Ranbir Kapoor was our first choice as he
not only connects with the youth, but IS the youth. Young, bold and immensely
talented, this blue-eyed boy is the perfect fit for our new positioning.”
Talking
about the philosophy of Macroman, Ranbir Kapoor said, “It’s a pleasure to be a
part of this new liberating journey of the iconic Macroman brand. ‘LIVE OPEN’
is a philosophy which reflects my own beliefs. I am sure that today’s youth
will relate to it, and I am glad that the brand took this bold step to connect
with its audience.”
Challenge,
Inspire, Outperform Live like a Macroman
Created
for the urban male, Macroman M-Series has grown phenomenally with a PAN-India
network. Following the success of Macroman M-Series, the brand launched an
equally powerful female counterpart - Macrowoman W-Series. Today, the portfolio
boasts over 150 products with numerous designs available in a variety of
fabrics and finest blends. Macroman M-series and Macrowoman W-series product
ranges from Innerwear, Sportswear to Leisurewear. Initially just an innerwear
brand, Macroman M Series has now grown up to be a formidable player with its
large range of finest innerwear, leisurewear, sportswear and casual wear. The
product range is a result of consistent enhancement in the brand’s product
portfolio. Over the past few years as a brand Macroman M Series has spread its
wings in casual menswear category and is currently producing a vivid range of
summer and winter wear. Macroman M Series Innerwear comprises
the widest range of highly styled briefs and vests segmented into different
collections targeting the diverse needs. Conceptualized by top of the line
designers, Macroman M Series
International Collection briefs and vests are crafted from the best of fabrics.
Available in a variety of colours and patterns, with interesting accents and a
range of exciting cuts, this collection is a bold mix of fashion and comfort.
Macroman M Series International Collection also boasts of a luxurious line
developed by the world’s best blends like Supima Cotton, MicroModal &
Bamboo fiber cotton.
Manufactured
in state-of-the-art units, this is a true ‘Make in India’ global brand. And in
the days to come, it aims to grow multifold. It is committed to continue
providing international quality products through its world class manufacturing
capacity. It also intends to enhance its distribution and open several
exclusive outlets in India.
Macrowoman
W-Series brings premium fashion for today's woman, it is set to be the complete
answer in fashion, from lingerie to sportswear and leisurewear. The brand's
superior range of bras celebrates the woman in all her attitudes. Bras for
working comfort, uniquely designed bras for sports, everyday wear bras and also
special designs for the freedom loving millennials, Macrowoman has something
for every woman in her every mood.
Macroman
M-Series and Macrowoman W-Series is presented by Rupa & Co. Limited. (BSE:
533552 | NSE: RUPA), the unquestioned No.1 knitwear company in India, covering
the entire range of knitted garments from innerwear to casual wear.
In its
journey, the company has evolved to become the frontrunner in India and a
leading player in global markets with far-reaching footprints and millions of
satisfied customers. And as Mr. Vikash Agarwal says, “This is just the
beginning.”!
