Kamal Haasan with Delhi’s CM Arvind Kejriwa

Our baby Badho Bahu is growing.- Producer Sushant Kumar on Badho Bahu completing one year

It is a happy day for Sushant Kumar and Teenna Swayyam of Humtum Telefilms as their show Badho Bahu completes one year.  In a time, when many shows don’t manage to survive beyond a few months, Badho Bahu has been loved by its audience. “It's great  moment for us that we have completed one year. Our baby Badho Bahu is growing. We are super happy and excited. Touchwood, I hope we have many more years to come,” he says.

Sushant feels that the concept of the show worked well. “Our unique content and fun element worked in our favour. Nobody has seen such Badho (chubby), cute, and witty bahu before on TV. Also, we have kept our story line as real as we could so that audience can connect with the characters,” he says.

Ask him the secret to making a successful show, and he says, “The audience is very unpredictable. You can never pre-decide what will work or what won’t, but I guess everyone likes to watch a show, where they can get involved mentally and emotionally.”

The reach of the show has travelled far and wide. Talking about the best compliment, which he has got, he says, “Recently, we were at a friend’s place and one of his relatives, who had come, mentioned Badho Bahu. He said that his mom is big fan of your show and is currently in USA. However, she is upset that she isn’t able to watch the show as she is travelling and keeps taking updates from his wife.”

Talking about future plans, he says, “We are working on some new projects. As a company, our goal is to make shows with a social message. We want to entertain our viewers but at the same time, we want to make them aware of social issues. I hope our next project will be on air soon.

Television is a writers medium- Dipti Kalwani

Producer Dipti Kalwani (Sunny Side Up) is ecstatic as her show Badho Bahu completes one year. This is a proud moment for the producer. “It’s been one year and we have made more than 260 episodes today. I feel very happy and grateful to the universe,” she says. 

The show has a wedding coming up and a new twist in the show can be expected, says the producer.  Explaining the storyline that the show will follow, she says, “Along with Chotu Bahu, Lucky and Badho get married this time with a lot of respect and love with each other. This is their second marriage. Last time they got married forcefully but this time it is happening with their own consent. The big twist in the story will be the starting of Kushti after a really high dramatic point.” 

The show is being enjoyed by a variety of audience since it’s first episode. Talking about the reason behind this, Dipti says, “The show has very interesting characters and has a slice of life storyline with an authentic Haryanvi flavour, which helps to hold the story. We also ensure that we keep the audience entertained through various things. It's entertaining as well as very identifiable.” 

Talking about what works in making a show successful, Dipti says it is always the story. “Content is absolutely the king. Television is a writers medium, it’s all about good characters and stories,” she says. 

The audience has also diversified, says Dipti. “A lot of people are watching shows on their mobile screen so there is no more television audience. Things are changing very fast and there is so much content available. It has become very difficult to survive. The viewers have so many options. There are digital platforms, international shows plus the local content. So there are no such things as the television audience. So it is difficult for us as the makers to give something new always but at the same time, it is also exciting to create something new and different,” she adds.

The producer says that she has got some great compliments from the audience, especially women. “I have got a lot of compliments from women, who have come around to accept their weight. And have felt inspired and more confident after watching the show. So I feel I have made a difference somewhere even if it is a small one,” she says. Badho Bahu is produced by Sunny Side Up (Dipti Kalwani) and Hum Tum Telefilms (Teena Swayyam and Sushant Kumar)

Makers of Tech-Enabled Educational toys takes innovative ways of understanding concepts around Science, Technology, Engineering and Maths (STEM) to the First World

Smartivity Labs, India’s leading edu-tech start up with a focus on delivering play-filled STEM (Science, Technology, Engineering, (Arts) and Math) learning through tech-enabled toys and activities, has expanded its horizons to discerning and demanding global markets like USA, Australia, Spain and Portugal, among others.

Since its inception in 2015, Smartivity has emerged as the most loved and trusted brand of over 500,000 children and their parents in India, through its innovative educational toys and activities, enabling them to understand concepts around STEM in a hands-on, engagement-driven, play-filled manner. Their portfolio spans the entire physical - digital spectrum including STEM educational DIY toys made from recycled wood, Augmented Reality enabled activities, Virtual Reality learning experiences, Robotics and IoT games.  Ensuring safety for children Smartivity produces toys that are environment friendly and made from recycled wood and cater to children between 3 to 14 years of age group.

Conceived and produced by a team of passionate designers from India’s premier technology and design schools like IITs, NID, NIFT and J J School of Art, Smartivity is working to make a difference to education through innovative technologies. Smartivity products are designed to provide digital native children with physical activities that are extended to digital world.

Speaking on the announcement Mr. Tushar Amin Co-founder Smartivity said, "We believe that the future will be shaped by those who have a thorough understanding of STEM subjects. At the heart of every Smartivity offering are our core beliefs that experiential, playful 'smarter learning' is the best antidote to rote learning; that the right balance of analytical, practical and creative skills is critical for real world success; and that, every child should experience the joy and pride of making things with their own hands. Our innovative toys and activities bridge the physical and digital worlds. We are happy to expand our horizons and take this global.” 

Today Smartivity is available across all large format & online stores across India and also has a tie up with leading international retail store Hamleys. In 2015, Smartivity raised US $1 million in a pre-Series-A round of funding from VC funds, led by India's largest textbook publishing firm S Chand. They are in talks with investment firms for next round of funding.

Through its innovative portfolio that combines physical activity with technological innovations, Smartivity is emerging as the favourite brand of STEM educational toys for parents and children across the world.

About Smartivity: Pioneers of Augmented Reality activities for children and designers of the most unique, cool and world-class S.T.E.M. learning based educational D.I.Y. Toys for children between 3 to 14 years of age, Smartivity Labs is driven by the mission to make learning "smarter" for children. Smartivity designs toys, engagement activities and playful learning tools that serve as the bridge between the physical and the digital worlds for children. From S.T.E.M. learning based Educational D.I.Y. Toys to Augmented Reality enabled activities to Robotics to Internet of Things, every Smartivity product is designed to thrill, delight and impart fundamental learning to your child.

INDIA'S MOST FAMOUS CHAIN OF CHOCOLATE CAFÉ, THE CHOCOLATE ROOM LAUNCHES THIER 5th STORE IN BANGALORE

India’s distinctive boutique café, The Chocolate Room launched its much awaited 5th store in Bangalore, center of India's high-tech industry. The new store is located in HSR Layout, relatively new suburb located in south-east Bengaluru. Seen gracing the grand launch was Indian Paralympic swimmer from Bangalore, Mr. Sharath Gayakwad. 

The store is renowned for being a specialist chocolate indulgence café, offering customers a unique chocolate experience. For over 10 years India’s most famous chain of chocolate café is delighting its customers with irresistible treats and has been creating a new wave of chocolate culture worldwide. The Chocolate Room store has completed 10 years in the industry and is one of the most loved cafes in India. 

Speaking at the launch of the store, Mr. L.C. Kumar, Managing Director, The Chocolate Room said, “The launch of our second Bangalore outlet marks the 10th anniversary of The Chocolate Room. Since past 10 years, we have endeavored to create an unmatched chocolate experience. Today with over 240+ stores spread across geographies we are extremely pleased to have received an immense response by chocolate lovers across the globe. We aim to open another 10 more stores in Bangalore by end of 2018 and another 260 stores by end of 2020 to reach 500 stores mark pan India.” 

A treat for all foodies from all age groups, The Chocolate Room is an ideal café for everyone with a passion for not only chocolate but also mouthwatering offerings such as Mexican Bells, Fusion Sandwiches, Burgers, Mouth Watering Pancakes, Frozen Coffee, Fruit Frappers, Chocktails, Side Serves, Sundaes, Colada, Iced Tea, Waffle Wonders, Affogato, Pastries & Desserts to name a few. 

About The Chocolate Room:

The Chocolate Room India Pvt. Ltd. entered the Indian Market in 2007 and is now on an expansion spree with over 242 stores with 250+ variety of food product at stores across the country.

The Chocolate Room is present Pan India across 63 cities like Mumbai, Hyderabad, Ahmedabad, Bangalore, Bhopal, Chennai, Gurgaon, Lucknow, New Delhi, Pune, Vijayawada, Vishakhapatnam and many more. Having been recognized by The Times of India, Times Food award in the category of Best Dessert for the year 2009 & 2011. Additionally in 2012, it was ranked among the organization that provide top 100 franchise opportunities and received Indian Power Brand and The Rising Star award in 2012. In 2014, The Chocolate Room was awarded with the Indian Restaurant Award 2014 for best regional café of the month, and in 2015, it was recognized as Café Franchisor of the year. Recently the café has been awarded as “Fastest Growing Café Chain 2017 by 94.3MY FM”.