Global
music giant, Sony Music who are constantly pushing music discovery and
development of new talent, present listeners with ‘7UP Madras Gig’. In its
first season, this unique initiative will showcase musicians and sounds from
the South of India.
Sony Music in
collaboration with Knack Studios, aims to provide listeners with fresh new
Tamil Pop music created by artists such as, Oorka, Sajith Sathya and Santhosh
Dhayanidhi along with established artists like D.Imman, Leon James,
Vivek-Mervin.
‘7UP
Madras Gig’ will have artists explore and experiment with new themes and genres
giving discerning listeners new and contemporary sounds by their favourite
artists.
Styled
by Myntra with NAC Jewellers as jewellery partner, the first look of the
digital property launches on May 14th while the weekly episode releases on May 22nd 2018.
Says
celebrated composer D. Imman, “7UP Madras Gig will change the way South listens
to music. I am getting an opportunity to create themes to showcase musical and
lyrical expression which is purely non-film. I am all set to get on the floor,
I am sure my listeners will be surprised.”
Adding
on Shridhar Subramaniam, President India & Middle East, who conceptualized
the concept says, “The idea here is to give listeners a fresh sound created by
the finest talent from theSouth. We are keen to start a Pop culture in South
where we connect artists and fans directly and without the aid of a Movie. We
feel this will give rise to a new genre also encouraging other artists to come
forth for the next season.”
Gaurav
Verma, Associate Director, Flavors Marketing, PepsiCo India said, “7UP is a well-loved brand
in Tamil Nadu, and has led several refreshing campaigns to bring together the
state’s youth through different mediums like cricket, dance and drama. This is
the second time that we are using music as a platform to connect with the
people in Tamil Nadu. It is a universal language and 7UP Madras Gig is our way
of saluting the rich and vibrant talent of the state. Through the platform, we
look forward to bringing together talented young voices to the forefront of the
music scene in Tamil Nadu.”
Adds
on Harish Raam LH, President and Co-founder, Knack Studios “We at Knack Studios
have always had a passion for providing a world class platform for independent
music and feel that Madras Gig will be a cornerstone in realizing that vision.
This collaboration with Sony Music is exciting as they will provide the perfect
reach for the artists while we offer our state of the art facility, ensuring a
world class product.”
Each
Season will consist of 6 Audio Tracks, 6 Live Performance Videos and many more ancillary
music content episodes that will appeal to the audiences.
The
first season begins on Tuesday May 22nd , so stay tuned to Sony Music’s YouTube
channel.
