Celebrities spread the message to stop ‘Behen Ki Gaali’

In a diverse and multilingual country like India, learning a new language always is adrenaline pumping. However speakers of any language range from sophisticated and civilized to uncivilized and foul. Indians, in general, are habituated to using swear words in their communication. Every region, language or social group has its own set of foul words which are widely prevalent among its speakers. Some of the foul words are however common to all. These are readily used by certain individuals, not always as a way of insulting but also sometimes as a catharsis too. One such swear word used commonly and liberally by Indians is ‘BEHENC@*&’

Proton Communications – a communications agency came up with this unique idea of celebrating Raksha-Bandhan  with this social message which received the support of various celebrities. Raksha-Bandhan  is usually celebrated as the day of bonding between brothers and sisters. The festival has become an occasion of national solidarity and state tradition. This Raksha-Bandhan , Proton Communications through the help of various celebrities decided to carry on various activities urging people to give up this word. This move was supported by various Bollywood and TV celebrities, radio stations and news channels. 

Speaking on the occasion Sonu Sood said, “I wish you a great Raksha-Bandhan ; I want a promise from all my fans to stop using ‘behen ki gaali’ and to stop other people from using it as well. Have a super year ahead.” Actress Harshali Zine who has been a part of TV shows like Diya Aur Baati Hum & Hitler Didi said; “Every brother gives some or the other gifts to his sister on this day be it chocolates, mobile phone, Jewellery etc. I urge all the brothers to stop using ‘behen ki gaali’ from this Raksha-Bandhan . This could be one of the best gifts that you can ever give to your sister." She was also a part of the on-ground activity for this campaign at  Andheri Station. 

Singer Bhoomi Trivedi also gave out a strong message saying “Do you guys abuse your sisters? No. Then why use ‘behen ki gaali’. Pledge that this Raksha-Bandhan  you will stop using ‘behen ki gaali’.” Actress Vindhya Tiwari who was a part of TV Shows like Naagin 2 and Sasural Simar Ka said “Raksha-Bandhan  strengthens the bond of a brother-sister relationship . I want to request everyone to take a pledge to stop using ‘behen Ki gaali’ and this could be the best gift that anyone can give to all the sisters.” Actress Gauri Tonk who was a part of TV shows like Kahin Kissi Roz and Ek Boond Ishq said, “A very happy Rakshabandhan to all of you. We all love our sisters so much and can’t even bear to hear a single word against them. If you love your sister so much then why use ‘behen ki gaali’. I request all of you to stop using this swear word. Any word said with aggression helps relieve anger. Let’s pledge to stop using this word.” Comic Balraj Syal who is currently in Australia gave out this message “I wish all the brothers celebrating the festival with their sisters and those like me who are far off but still celebrating the festival in spirit a very happy Raksha-Bandhan . Let’s pledge that this Raksha-Bandhan  we will not use ‘behen ki gaali’ and will motivate others also to do so.”   

Actress Aashi Gaur of the TV Show ‘Bhabhiji Ghar Par Hain’ commenting on the occasion said, “Wish you all a very happy Raksha-Bandhan  . I am asking for the biggest gift this Raksha-Bandhan   from my brother and request all you sisters out there to do the same. Brother you have given me everything, but this time I need a promise from you that you will stop using ‘behen ki gaali’ yourself and also stop others from doing it.” Actress Neha Marda said “This Raksha-Bandhan   let's take an oath to stop using ‘ behen ki gaali’ and educate everyone else also. Wish you all a very happy Raksha  Bandhan .” Jayesh Joshi, Maha-Mantri, Business & Industries Cell, BJP also supported the campaign and extended his full support for the noble idea. Commenting on the occasion he said “I request all brothers to stop using ‘behen ki gaali’ and stop anyone else who uses it. This could be a real gift for your sister. Jai Hind.” Poonam Dhillon, Jyotii Sethi, Anuritta Jha, Nandhish Sandhu, Sakshi Pradhan, Hritu Dudani, Raju Shisatkar also extended their support to the campaign.    

Chirag Bagaria, Business Head, Proton Communications said “We are a communications agency and believe in giving out clear and strong messages; be it for our clients or for the society. Our team ideated this campaign #SpeakRight and through the help of various celebrities and on-ground activities we could get this message across. 'Bhaiya iss Rakshabandhan Behen ki gaali dena chhod do' was the central message that we gave out through the #SpeakRight campaign.” 

Ravindra  Nayak of Corronet Innovations whose event company executed the campaign said; “We have old relations with Proton Communications, and when they came to us for execution of the campaign we got rolling. It was a good idea and a great time to roll out the message. A high traffic area like Andheri station was the perfect place for the campaign as there are a lot of footfalls of the suburban train and metro travellers. We plan to take the #SpeakRight campaign to newer heights going forward with more places to activate.”  

Mega budget of Rs 15 crore for Siddharth Kumar Tewary's show Radha Krishn

With the aim of bringing to life the classic love saga, Star Bharat offers the magnum opus show on the greatest ever love icons. While Radha Krishna has defined the meaning of love for all, the show is a fascinating journey into the era that explores many unknown facets about their love story. To ensure that the grandeur of the show surpasses everyone’s expectations, the makers are leaving no stone unturned to pay attention to every minute detailing.

The set, which is divided into multiple parts including Vrindavan, Gokul, Golok, Vrindavan jungle, the costume, jewellery, the research and a massive team involving more than 300 members, is surely going attract everyone’s attention. Since the makers are aiming at offering a never-seen-before visual extravagance through the mythological show, the budget has also been much higher than the usual shows on Indian television.

Apparently, the overall budget of the Siddharth Kumar Tewary produced show is more than Rs 15 crore. Sumedh Mudgalkar will be seen playing Krishn and Malika Singh will be seen playing Radha in the upcoming Star Bharat show, Radha Krishn.

Chaav Laaga brings out Anushka-Varun’s heart-warming love story Anushka Sharma and Varun Dhawan’s first time pairing in the much awaited Sui Dhaaga – Made in India has become quite a talking point. They play innocent village folk Mauji and Mamta living in heartland India dreaming to make a name for themselves. While Anushka plays an embroiderer, Varun plays the role of a tailor from heartland India. Their fresh chemistry has been hailed widely and in the first song from the movie titled Chaav Laaga, audiences will witness Mauji and Mamta’s heart-warming, innocent love story. The song captures the emotional and uplifting journey of Mamta and Mauji, who from being life partners become business partners chasing their aspirations and ambitions. Anushka says, “Chaav Laaga is one of the most melodious and soulful tracks that I have heard in the recent times. It beautifully brings out the journey of Mamta and Mauji’s love story and how they fall in love with each other by learning to respect each other’s talents and abilities. It is a song that celebrates the purity and strength of love.” Varun adds, “It is one of my most favourite romantic tracks. It is soulful, incredibly romantic yet extremely simple. I love Chaav Laaga for its innocence. It shows real romance between very real people. Mauji and Mamta find the courage to dream, to aspire and to chase their goals by trusting each other. The song celebrates this trust, this unconditional love.” Chaav Laaga is an earthy, melodious and poetic track. The song is a simple ode to finding love and understanding in one’s life partner within life’s constraints and obstacles. It celebrates the uplifting power of love that helps a partner to dream big and to look at all problems in the eye. As circumstances compel the young Mauji and his wife Mamta to be together and yet, be apart; this song focuses on their deeply felt love that grows with time. It’s love after marriage that blooms and grows slowly to last forever. Papon Mahanta and Ronkini Gupta have sung this soulful romantic track. Anu Malik, who composed the beautiful Moh Moh ke Dhaage in Sharat Katariya’s previous film Dum Laga Ke Haisha has collaborated again for this song. A film about finding love and respect through self-reliance, Sui Dhaaga - Made in India is a heart-warming story that celebrates the spirit of self-reliance. The film’s plot is inspired by Mahatma Gandhi’s philosophy and takes a leaf out of the hugely acclaimed Make In India campaign. The National Award-winning, dream-team of director Sharat Katariya and producer Maneesh Sharma have come together again for this Yash Raj Films’ entertainer that is set to release on September 28 this year.

Anushka Sharma and Varun Dhawan’s first time pairing in the much awaited Sui Dhaaga – Made in India has become quite a talking point. They play innocent village folk Mauji and Mamta living in heartland India dreaming to make a name for themselves. While Anushka plays an embroiderer, Varun plays the role of a tailor from heartland India.

Their fresh chemistry has been hailed widely and in the first song from the movie titled Chaav Laaga, audiences will witness Mauji and Mamta’s heart-warming, innocent love story. The song captures the emotional and uplifting journey of Mamta and Mauji, who from being life partners become business partners chasing their aspirations and ambitions.

Anushka says, “Chaav Laaga is one of the most melodious and soulful tracks that I have heard in the recent times. It beautifully brings out the journey of Mamta and Mauji’s love story and how they fall in love with each other by learning to respect each other’s talents and abilities. It is a song that celebrates the purity and strength of love.”

Varun adds, “It is one of my most favourite romantic tracks. It is soulful, incredibly romantic yet extremely simple. I love Chaav Laaga for its innocence. It shows real romance between very real people. Mauji and Mamta find the courage to dream, to aspire and to chase their goals by trusting each other. The song celebrates this trust, this unconditional love.”

Chaav Laaga is an earthy, melodious and poetic track. The song is a simple ode to finding love and understanding in one’s life partner within life’s constraints and obstacles. It celebrates the uplifting power of love that helps a partner to dream big and to look at all problems in the eye.

As circumstances compel the young Mauji and his wife Mamta to be together and yet, be apart; this song focuses on their deeply felt love that grows with time. It’s love after marriage that blooms and grows slowly to last forever.

Papon Mahanta and Ronkini Gupta have sung this soulful romantic track.  Anu Malik, who composed the beautiful Moh Moh ke Dhaage in Sharat Katariya’s previous film Dum Laga Ke Haisha has collaborated again for this song.

A film about finding love and respect through self-reliance, Sui Dhaaga - Made in India is a heart-warming story that celebrates the spirit of self-reliance. The film’s plot is inspired by Mahatma Gandhi’s philosophy and takes a leaf out of the hugely acclaimed Make In India campaign. The National Award-winning, dream-team of director Sharat Katariya and producer Maneesh Sharma have come together again for this Yash Raj Films’ entertainer that is set to release on September 28 this year.

Yami rocks the urban grunge look like a boss

Yami Gautam, who has been shooting for Aditya Dhar’s action packed drama, Uri, starring Vicky Kaushal, recently hosted a party for Lakme Fashion Week 2018 at a 7 star hotel in South Bombay. The theme for the same was urban streetwear and Yami, who was been dabbling with this style with various other outfits, absolutely slayed this one.

Bringing back denim-on-denim with a modern spin, the Kaabil actress wore a denim skirt with a black crop top and a baggy denim jacket as a throw on, looking like a total knockout with her short hair sleeked back and donning large hoop earrings.

Check out the snazzy look below:

OUTFIT: Superdry

STYLIST: Mohit Rai

HAIR AND MAKE UP: Clover Wootton

The 90s called Yami, they’d prefer if you stop slaying the style so hard!

Yami meets her Jabra Fan in Kolkata who has her name tattooed on his arm

Every celebrity bas millions of fans and within those they have those set of die hard fans across the globe who are always showering them with much love. Some fans just admire their idols and some go to the extreme levels showcasing their fondness and love for their favourite superstars. Bollywood celebrities are no exceptions coming across their fans in real and on various social platforms. Actress Yami Gautam who is currently begun promoting her latest film Batti Gul Meter Chalu has one such fan with whom she’s been in touch for years now. The fan by the name of Atul Sureka who hails from Kolkata was introduced to Yami through social media and met her when she was in Kolkata last year.

Atul is a corporate lawyer by profession and resides permanently in Kolkata. He has been Yami's fan since she started working in the entertainment business. Since then Atul has been following Yami on all social platforms, watched her each films multiple times. His fondness for Yami doesn't stops here, the young man even went to the extent of tattooing Yami's name on his left forearm. Normally people Tattoo the names of parents, friends, siblings, spouses, beloved showing solidarity into their relationship but a fan getting tattoo on them is quite a sweet gesture.

The first time Yami saw the Tattoo when Atul tagged her on Twitter. After learning about her biggest Fan she ensured to meet him once she travels to Kolkata. She met Atul for the first time in Kolkata in February 2017 while promoting Kaabil. She was amazed to see her biggest fan in front of him. Since then Yami ensures whenever she visits Kolkata her team reaches out to Atul informing him about Yami's visit to Kolkata so that he can meet Yami.

Yami said, "He really came across as a genuine fan and so shy. When I met him he couldn’t even look up and talk much. The biggest quality in a fan has to be about love and respect and that's what I saw in him".