Superstar Anushka Sharma, the new face of Softline Leggings

Popular Indian premium leggings brand - Softline Leggings, is set to revamp their brand identity, and get on-board a new face - youth icon, Anushka Sharma as brand ambassador. 

Softline leggings, from the house of Rupa & Company Limited; one of India’s largest knitwear organization, has always pushed the envelope in terms of innovation, variety and comfort. Their range of premium leggings are wardrobe essentials for women seeking ease with a fashionable edge. Their primary customer base is young, fun-loving women, making actor Anushka Sharma an organic fit to represent the brand. Her youthfulness and passion resonates well with the overall consumer psyche. 

With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms, effortlessly! Softline fulfils their need for comfortable yet stylish clothing, in 100+ colours to suit their every mood.

Speaking about the new brand identity, Mr. Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said, “Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning.” 

Brand ambassador Anushka Sharma said, “I am happy to be associated with Softline Leggings as it connects with young adults who want to be comfortable in whatever they do or wear. The brand is focused towards its clientele and offers various designs that are contemporary and cool.” 

In everything you do, be Effortlessly You 

Softline Leggings, crafted for the youthful woman, is the most preferred brand of premium leggings in India, today. In over 10 years of business, the brand has grown with a PAN-India network and distribution. The portfolio boasts a variety of leggings, crafted from a unique 4D cotton stretch fabric that provide extra stretch and added comfort and are available in the following styles: capri, churidar, ankle length, shimmer, printed, winter etc.

Manufactured in state-of-the-art units, this is a true ‘Make in India’ brand; continually providing quality products and intends to enhance distribution and further churn the wheels of innovation.

Softline Leggings, by Rupa & Co. Limited (BSE: 533552 | NSE: RUPA), one of the largest knitwear company in India. While Anushka will endorse only Softline leggings, the brand is also available in innerwear and athleisure. 

In its journey, the company has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers. Yet, Mr. Vikash Agarwal says, “This is just the beginning.”

Presenting Katrina Kaif in her hottest desi avatar as Suraiyya in Thugs of Hindostan

Yash Raj Films Thugs of Hindostan is the biggest visual spectacle hitting the big screen this Diwali. It boasts of a larger than life, never seen before action extravaganza and an incredible casting coup that brings together two of the biggest legends of Indian cinema,Amitabh Bachchan and Aamir Khan on screen for the first time.

In keeping with the innovative marketing move to introduce the primary characters of the film through motion posters, YRF today unveiled Katrina Kaif in her hottest desi avatar to date. She plays the role of an outrageously beautiful performer Suraiyya in Thugs of Hindostan. Suraiyya is the most gorgeous girl in British India who makes every man go weak in their knees. She is the best dancer of the country that people throng to watch.

With a casting that also comprises Fatima Sana Shaikh as the daredevil Zafira, Thugs of Hindostan is the most anticipated film releasing this Diwali. The film is set to treat audiences across age groups with the biggest jaw-dropping action sequences seen by audiences on screen to date. With its edge-of-the-seat thrills and an epic adventure and war on the seas, the film is set to light up this Diwali.

YRF’s mega action entertainer, Thugs of Hindostan, is set to release on November 8, a national holiday. 

Is Shristhy Rode Trying To Copy Hina Khan's Style Inside The House ?

Last season's Bigg Boss raked in the most amount of headlines and buzz and while this season may have started, the expectations are high.  Hina Khan, last year's runner up, raised the fashion quotient of the house to such an extent that everyone outside was raving about everything from her wardrobe on the weekends to of course her trademark night suits with matching eye masks and hair bands.

This year while we don't have anyone matching up to Hina's fashion sense, it looks like Sristhy Rode has done a lot of homework before going into the house. 

In fact rumors have started circulating that she has taken a suitcase full of night suits.  We are feeling a sense of deja vu as we are seeing Sristhi's night suits as well as outfits.  We wonder if the actress is trying to follow Hina's footsteps?

Well we wouldn't be surprised as Hina definitely has become quite a fashionista!  And yes no wonder as Hina has definitely set a benchmark and left a mark for others to follow!

Bachchan family to grace Kalyan Jewellers’ showroom launch in New Delhi

The Shahenshahof Bollywood –AmitabhBachchan will be seen in the capital city on 28th September. Popularly known as Big B, Shri, Bachchan will be in the city to grace the launch of Kalyan Jewellers’largest showroom in the Delhi-NCR region. Kalyan Jewellers, which is one of India’s largest jewellerybrand is present at 8 locations in the Delhi NCR region including the first flagship showroom in North India.

Amitabh Bachchan will be accompanied by wife Jaya Bachchan and daughter ShwetaBachchan Nanda. This launch will see the Bachchan family sharing the stage. ShwetaBachchan Nanda has recently come on board as the face of Kalyan Jewellers’ customer centric initiatives. Renowned for her sartorial elegance, Shweta brings her unique style sensibilities by curating signature collections for the brand.

The flagship showroom  of Kalyan Jewellers in South Extension I  is spread over 2 dedicated floors with ample parking.  The showroom will offer customers a personalised jewellery shopping experience with a wide variety of contemporary and traditional designs. Kalyan Jewellers Muhurat- the bridal jewellery  line will witness its largest presence at the flagship showroompresenting unique and different traditional jewellery from acros the country. 

Customers will be able to browse through Kalyan Jewellers’ myriad designs and selections for everyday as well as bridal wear and festive occasions.  Collections like Muhurat, the bridal jewellery line curated from across India, Tejasvi – Polki jewellery, Mudhra - handcrafted antique jewellery, Nimah – temple Jewellery, Glo – dancing diamonds, Ziah – Solitaire like diamond jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding diamonds, Hera – daily wear diamonds and Rang – precious stones jewellery will enthral patrons at the flagship showroom.

Amitabh Bachchan who has a massive fan following across the country is all set to leave his fans over the moon by making this special appearance at the Kalyan Jewellers in South-Ex, New Delhi. Kalyan Jewellers has had a long association with the illustrious Bachchan family, having both Amitabh and Jaya Bachchan representing the brand globally.

The Bachchan family will be accompanied by T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers and Executive Directors Rajesh Kalyanaraman and Ramesh Kalyanaraman.

MANPREET ARORA ENTREATS THE BLESSINGS OF LORD GANESHA

As the entire nation welcomed Lord Ganesh on the occasion of Ganesh Chaturthi , an avid devotee of Lord Ganesha, Manpreet Arora welcomed Bappa with much enthusiasm this year. Manpreet Arora offered her prays & paid her respect to the elephant-headed God by bringing the idol home like every year. 

Seek blessings for her family, friends & fans, she exclaims “Like every year this time again I have got eco friendly Lord Ganesha’s idol at home. I would like to seek blessings of Ganpati Bappa for my family, friends. May Bappa rescue and protect all from all the the negativity”