Vidyut Jammwal who will soon be seen in Junglee
had a lot of prep to do for the film. The actor had an enriching learning
experience on the film. Talking about the same, he says, “I had a different art
form to learn for Junglee. They wanted someone who was comfortable with animals
as we had five-ten elephants on the sets all the time. Before kicking off the
film, I spent a lot of time with an elephant mahout to understand the basic
command words, how to sit on them, how to feed them, how not to harm them and
lastly how to bathe them. After getting the basics right, I took a step further
by staying with an elephant whisperer for ten days to understand how he
communicated with them. This way I learnt the art of connecting with the
elephant without ordering it around. It was the biggest high of my life when
the elephant understood my command for the first time; an experience I will
cherish for life.”
Bijal Joshi who essays the role of Bindu Desai in
Ladies Special says, “Valentine’s Day is meant to be celebrated with your loved
ones and to cherish all the happy moments together. If you ask me, this day is
dedicated to my family, especially my parents who I love the most in this
world. This year I am also planning to celebrate with some special people – the
kids at the orphanage near my place. The love that they give you is unmatched.”
Sahil Chaddha who essays the role of Viraaj in
Ladies Special says, "Love is a pure feeling which should be felt and
celebrated daily. It could be with anyone - your parents, siblings or your
spouse. And I believe in enjoying each day with the people I love. Talking
about Valentine’s, I have this funny memory from my college days that I will
always remember. Everyone used to come dressed in red clothes and the entire
campus looked like a sea of people in red. It was really funny.”
Girija Oak who essays the role of Meghna in Ladies
Special says, “My real life husband, Suhrud, believes that these fancy days are
just a business strategy so he doesn’t buy me any gifts. This year, I have
decided to satisfy my materialistic self by asking my onscreen husband Mandar
for a gift and I’m sure to receive one because he is very scared of me as
opposed to Suhrud. Also there is this one memory of Valentine’s Day from the
year when I was shooting Taare Zameen Par. Whenever someone used to ask me what
are my plans for Valentine’s back then, I used to reply saying I am going to
spend it with Aamir Khan. The number of jaws that dropped back then, I will
never forget.”
Namish Taneja who essays the role ofSamar in Main Maayke Chali Jaungi Tum Dekhte
Rahiyo says, “Valentine’s is all about love and spending time with your loved
ones. The two people I love the most in this world are my mother and father and
I would like to spend this day with them. I plan to do everything possibleto make them feel special . Also, since I am
working this Valentine’s Day, I will also celebrate this day with the cast and
crew on the sets as they deserve all the love and I will utilize this one day
to thank all of them for making this show a hit and for creating my character
Samar who is loved by all.”
Ruslaan Mumtaz who essays the role of Dhruv
Raichand in Main Maayke Chali Jaungi Tum Dekhte Rahiyo says, “Valentine’s Day
is all about love and I love my work. Me and my wife had to cancel our
Maldivian outing as I am going to be shooting that day. We plan to make it up
by going to dinner post shoot. For those who don’t know, I got married on
Valentine’s Day. I still remember I was working a night shift and my shoot got
over at 10 am and I had to reach the court at 12 pm. I finished the shoot and
headed straight to court, sleeping on my way and I still remember I was
continuously dreaming about getting married to my now wife in my subconscious
state. It was a beautiful experience.”
Ashi Singh who essays the role of Naina in Yeh Un
Dino ki Baat Hain says, “I believe that Valentine’s Day is to spread love. Like
every other year, this year too I will be spending it with my family and
friends. Last year I made a card for my mother. This year it might be a dinner
with my family. Talking about Valentine’s Day plans of my onscreen character, I
don’t think Sameer and Naina need a special day to celebrate Valentine’s Day as
they always keep on doing something or the else for each other out of love.”
Randeep Singh who essays the role of Sameer in Yeh
Un Dinon Ki Baat Hai says, “I don’t believe in Valentine’s day concept, because
there shouldn’t be one day dedicated to express your love. But yes, I would
surely want to spend the day with my close friends. Though we will be busy shooting
for Sameer Naina’s wedding sequence, I’ll try squeezing out time for my
friends. And, in terms of Sameer and Naina, they are each other’s forever
valentine, they don’t need a day and moreover during the 90’s valentine’s day
was not so famous and celebrated.”
Paridhi Sharma who essays the role of Babita in
Patiala Babes says, “I don’t think there should be just one specific day where
you celebrate love with your better half. This day can be celebrated each and
every day by showing respect, love and compassion towards each other. I also
believe that Valentine’s day is not just for people who are romantically
involved. This day is for every relationship which is based on love and care
for example a mother-daughter relationship as seen on my show Patiala Babes.”
Akanksha Puri who essays the role of Goddess
Parvati in Vighnaharta Ganesh says, “I believe love should be celebrated every
moment of everyday and not restricted to one day in a year also If you have
someone to love you every day feels like a valentine. Having said that, this
year’s Valentine’s day is special for me as my love, Paras, has given me my
gift already. He got my name inked on his wrist and I am feeling on top of the
world. I believe it is only the blessings of Vighnaharta Ganesh that I have him
in my life.”
Sony Entertainment Television’s primetime show,
Patiala Babes is now unfolding its new chapter in the life of the lead
protagonists -Babita (played by Paridhi Sharma) & Mini (Ashnoor Kaur). The
current track revolves around Babita ready to take the ‘pehla kadam’ and will
be looking for jobs to stand on her feet.
On the show, Babita’s divorce with Ashok has come
through and now along with Mini’s and Hanuman’s assistance and encouragement,
she is getting ready to face the real world and become financially independent.
However, she will be seen having a really hard time in putting together her
resume and Mini who has always come to her rescue will once again ensure and
save her Babes from such small hurdles. Mini will make her resume and prepare
her for the interviews.
The irony of this entire sequence is that Paridhi
Sharma in real-life is actually quite good at making resumes. She has completed
her MBA and in college she was apparently known as the Resume expert and used
to make resumes for all her colleagues.
While shooting the sequence, Paridhi was quite
amused at herself as she had to act ignorant while shooting the scene. She mentioned,
"When I was shooting this sequence I felt very weird and also a little
funny because I was an expert in making resumes during my MBA days and here I
don't know how to make it. I remember most of my friends coming to me, asking
my help in making their resumes. I was the resume expert girl."
Tune in to see Babita take the ‘pehla kadam’ on
Patiala Babes every Monday to Friday at 9 pm only on Sony Entertainment
Television
~ The Ad brings alive how ZEE Family pack with its
23 channels offers genres that fulfil the diverse
entertainment needs of every family member, every day!
~ At a special launch offer of Rs. 39* only
buy Zee Family Packs instead of individual channels to save more!~
With an objective to
encourage consumers to make a smart choice for the entire family, ZEE, the No. 1
television network in the country joins hands with Lowe Lintas to launch their
quirky new multi avatar ad campaign featuring popular actors like Ali Fazal,
Akhil Iyer, Siddharth Menon, Hitesh Mulkhani & Pradhuman Singh in different
regional renditions. Our research on subscriber choice modelling and
path-to-purchase understanding pointed towards consumers treating television as
a family asset. The monthly purchase is optimized for everyday entertainment
needs of all the family members.Hence
ZEE’s approach towards pack configuration has been ‘Family First’ which offers
the top genres catering to 85% of the family’s
daily viewing needs. Taking the “Channels Ka Chunaav 2019”
forward into door to door campaign mode, the new TVC effectively brings alive
the diversity in demands of the United Indian Family with a clutter breaking
multi- avatar visual representation.
Viewers will see their favorite actors like Ali
Faizal, Akhil Iyer, Siddharth Menon, Hitesh Mulkhani & Pradhuman Singh,
display their versatility as they play various members of a family in different
regional renditions of this quirky ad.Portraying the United Indian Family, each actor will play 5
different avatars - a 20-year-old younger
sister, a sister in law, an elder brother, a father and a 25-year-old
boy. The idea to get one actor to play multiple characters helped symbolize
that despite being the same family, every member has their own diverse
entertainment needs. Stemming from the “Channels Ka Chunaav 2019”
campaign, the ad opens up with a politician (played by Yogendra Tiku) who
during elections visits a family to ask them for their various demands which he
can work towards fulfilling.Each member
states their own quirky demand right from safed baingan ki biryani to Katrina
ka kaala chashma, Shahrukh ka number, Azadi to Pragya ke saath selfie. Adding
to the creative and ensuring authenticity in bringing alive each character, the
voices were given by voice artists and not mimicked by the actors themselves.
Further, the demands and quirks in each ad have been customized to that
specific region’s cultural nuances. The ad reiterates the message of making the
right choice and selecting the Zee Family pack which caters to the TV demands
of every member of the family and is now available at a special launch offer of
Rs. 39* for a complete set of 23
channels.
Speaking of the campaign, Prathyusha Agarwal, CMO,
ZEE said, “With the power of choice shifting into consumers’ hands, this is the
start of a big behavioral change for the consumers from a low involvement fee
payout to an active choice and purchase process. Research showed that consumers
consider television as a family asset, hence the creative hyperboles the
diverse demands that are placed on this asset from a seemingly ‘similar’
family.With the topicality of election
demands, the smart selection when it comes to TV pack choices would be to
choose the Zee Family Pack at the special launch offer of Rs 39. Its
great width of everyday consumption genres like Entertainment, Movies, News and
Music and depth with many top channels within each genre make it a smart
saver’s first choice.It is in the
consumers best interest to ask their operators and opt for Zee Family Packs
vis-à-vis an a-la-carte selection of channels given the great value for money
the pack offers. We are extremely happy to partner with Lowe Lintas and
Like-Minded People to bring alive this quirky entertaining take on the Diverse
yet United Indian Families.”
Speaking about the campaign, Sagar Kapoor, Chief
Creative Officer Lowe Lintas said, “Every family is unique. Every member in the
family has unique needs and demands. There’s no better brand than Zee to
understand the Indian family. Zee understands a family so well that they know
no matter how different a family’s demands may sound, the family still has one
soul. Hence the device of one character playing many members of a family. And
Zee’s Family Pack to meet every unique need”
Speaking about the campaign, Piyush Raghani,
Director said, “It is very rare to get an opportunity to work on an ad film
which allows this kind of creative liberty and at the same time poses a strong
challenge i.e. using the same actor to create multiple characters who are
different personalities in themselves. They not only have to be funny as
characters but so real as people that it brings out the humour in the story of
the film itself. The script is the hero in this situation which makes the film
stand out in its own way. We, Like-Minded People are glad that we could work on
this one and It has been an amazing experience.”
This quirky multi-avatar multi-regional campaign
will not only get a high impact promotion across the Zee network channels but
also get a 360-degree boost on digital, radio and print
platforms. Using the might of the star-studded network, lead protagonists and
the viewers most loved characters along with popular anchors across ZMCL will
canvass for this campaign. Apart from that, across regular media and social media
platforms, ZEE will engage with families in each state to understand and cater
to their quirky demands.
ZEE offers its viewers three very attractively
priced packs ranging from the Zee Prime Pack Tamil-SD at Rs. 10* for
8 channels, Zee Family Pack – Hindi SD at Rs. 39* for
23 channels to the ZEE All-in One SD pack that brings
the entire lot of 26 channels at just Rs. 59* only.
ZEE Family packs offer top daily viewing genres -Entertainment, Movies, News,
Music and Lifestyle, that caters to every member of the family, every day.
Bringing the best of regional channels, the ZEE packs are available in 11 languages
- English, Hindi, Urdu, Marathi, Bengali, Oriya, Bhojpuri, Tamil, Telugu,
Kannada and Malayalam.
Two months back, nobody including Anveshi had the
slightest idea that her career is going to take a huge leap to ultimate
success. The small town girl with big dreams had a slow start up the career
ladder until she signed ALT Balaji’s ‘Gandii Baat 2’.
Today, it seems like more than the show, it was Anveshi who won people’s heart
and became a star overnight.
According to the latest analysis reports shared by
a data analytics agency, Anveshi is the most Googled person in the last month.
She has hit the 20 million mark on
desktops in past 25 days, whereas
she was searched 10 million times
on mobile phones. Well, that’s quite a big number.
Moreover, Jain has also become a social media
sensation. In a span of just one month, Anveshi’s Instagram followers increased
from 18k to 190k – which
quite a rare thing to happen in such a short time.
Though she is enjoying all the popularity and love
from people, Anveshi is in no mood to slow down. On the work front, she is in
talks for a Netflix web series, a Tamil movie, a couple of video songs and a
lot more. Also, she has been flooded with offers from every possible agency
which deals with social influencers, for empanelling her on their platforms.
All we can say is, stars are perfectly aligned in
Anveshi’s favour, and we are hoping it gets better for her here on.
