Sony Entertainment Television’s primetime show,
Patiala Babes is now unfolding its new chapter in the life of the lead
protagonists -Babita (played by Paridhi Sharma) & Mini (Ashnoor Kaur). The
current track revolves around Babita ready to take the ‘pehla kadam’ and will
be looking for jobs to stand on her feet.
On the show, Babita’s divorce with Ashok has come
through and now along with Mini’s and Hanuman’s assistance and encouragement,
she is getting ready to face the real world and become financially independent.
However, she will be seen having a really hard time in putting together her
resume and Mini who has always come to her rescue will once again ensure and
save her Babes from such small hurdles. Mini will make her resume and prepare
her for the interviews.
The irony of this entire sequence is that Paridhi
Sharma in real-life is actually quite good at making resumes. She has completed
her MBA and in college she was apparently known as the Resume expert and used
to make resumes for all her colleagues.
While shooting the sequence, Paridhi was quite
amused at herself as she had to act ignorant while shooting the scene. She mentioned,
"When I was shooting this sequence I felt very weird and also a little
funny because I was an expert in making resumes during my MBA days and here I
don't know how to make it. I remember most of my friends coming to me, asking
my help in making their resumes. I was the resume expert girl."
Tune in to see Babita take the ‘pehla kadam’ on
Patiala Babes every Monday to Friday at 9 pm only on Sony Entertainment
Television
~ The Ad brings alive how ZEE Family pack with its
23 channels offers genres that fulfil the diverse
entertainment needs of every family member, every day!
~ At a special launch offer of Rs. 39* only
buy Zee Family Packs instead of individual channels to save more!~
With an objective to
encourage consumers to make a smart choice for the entire family, ZEE, the No. 1
television network in the country joins hands with Lowe Lintas to launch their
quirky new multi avatar ad campaign featuring popular actors like Ali Fazal,
Akhil Iyer, Siddharth Menon, Hitesh Mulkhani & Pradhuman Singh in different
regional renditions. Our research on subscriber choice modelling and
path-to-purchase understanding pointed towards consumers treating television as
a family asset. The monthly purchase is optimized for everyday entertainment
needs of all the family members.Hence
ZEE’s approach towards pack configuration has been ‘Family First’ which offers
the top genres catering to 85% of the family’s
daily viewing needs. Taking the “Channels Ka Chunaav 2019”
forward into door to door campaign mode, the new TVC effectively brings alive
the diversity in demands of the United Indian Family with a clutter breaking
multi- avatar visual representation.
Viewers will see their favorite actors like Ali
Faizal, Akhil Iyer, Siddharth Menon, Hitesh Mulkhani & Pradhuman Singh,
display their versatility as they play various members of a family in different
regional renditions of this quirky ad.Portraying the United Indian Family, each actor will play 5
different avatars - a 20-year-old younger
sister, a sister in law, an elder brother, a father and a 25-year-old
boy. The idea to get one actor to play multiple characters helped symbolize
that despite being the same family, every member has their own diverse
entertainment needs. Stemming from the “Channels Ka Chunaav 2019”
campaign, the ad opens up with a politician (played by Yogendra Tiku) who
during elections visits a family to ask them for their various demands which he
can work towards fulfilling.Each member
states their own quirky demand right from safed baingan ki biryani to Katrina
ka kaala chashma, Shahrukh ka number, Azadi to Pragya ke saath selfie. Adding
to the creative and ensuring authenticity in bringing alive each character, the
voices were given by voice artists and not mimicked by the actors themselves.
Further, the demands and quirks in each ad have been customized to that
specific region’s cultural nuances. The ad reiterates the message of making the
right choice and selecting the Zee Family pack which caters to the TV demands
of every member of the family and is now available at a special launch offer of
Rs. 39* for a complete set of 23
channels.
Speaking of the campaign, Prathyusha Agarwal, CMO,
ZEE said, “With the power of choice shifting into consumers’ hands, this is the
start of a big behavioral change for the consumers from a low involvement fee
payout to an active choice and purchase process. Research showed that consumers
consider television as a family asset, hence the creative hyperboles the
diverse demands that are placed on this asset from a seemingly ‘similar’
family.With the topicality of election
demands, the smart selection when it comes to TV pack choices would be to
choose the Zee Family Pack at the special launch offer of Rs 39. Its
great width of everyday consumption genres like Entertainment, Movies, News and
Music and depth with many top channels within each genre make it a smart
saver’s first choice.It is in the
consumers best interest to ask their operators and opt for Zee Family Packs
vis-à-vis an a-la-carte selection of channels given the great value for money
the pack offers. We are extremely happy to partner with Lowe Lintas and
Like-Minded People to bring alive this quirky entertaining take on the Diverse
yet United Indian Families.”
Speaking about the campaign, Sagar Kapoor, Chief
Creative Officer Lowe Lintas said, “Every family is unique. Every member in the
family has unique needs and demands. There’s no better brand than Zee to
understand the Indian family. Zee understands a family so well that they know
no matter how different a family’s demands may sound, the family still has one
soul. Hence the device of one character playing many members of a family. And
Zee’s Family Pack to meet every unique need”
Speaking about the campaign, Piyush Raghani,
Director said, “It is very rare to get an opportunity to work on an ad film
which allows this kind of creative liberty and at the same time poses a strong
challenge i.e. using the same actor to create multiple characters who are
different personalities in themselves. They not only have to be funny as
characters but so real as people that it brings out the humour in the story of
the film itself. The script is the hero in this situation which makes the film
stand out in its own way. We, Like-Minded People are glad that we could work on
this one and It has been an amazing experience.”
This quirky multi-avatar multi-regional campaign
will not only get a high impact promotion across the Zee network channels but
also get a 360-degree boost on digital, radio and print
platforms. Using the might of the star-studded network, lead protagonists and
the viewers most loved characters along with popular anchors across ZMCL will
canvass for this campaign. Apart from that, across regular media and social media
platforms, ZEE will engage with families in each state to understand and cater
to their quirky demands.
ZEE offers its viewers three very attractively
priced packs ranging from the Zee Prime Pack Tamil-SD at Rs. 10* for
8 channels, Zee Family Pack – Hindi SD at Rs. 39* for
23 channels to the ZEE All-in One SD pack that brings
the entire lot of 26 channels at just Rs. 59* only.
ZEE Family packs offer top daily viewing genres -Entertainment, Movies, News,
Music and Lifestyle, that caters to every member of the family, every day.
Bringing the best of regional channels, the ZEE packs are available in 11 languages
- English, Hindi, Urdu, Marathi, Bengali, Oriya, Bhojpuri, Tamil, Telugu,
Kannada and Malayalam.
Two months back, nobody including Anveshi had the
slightest idea that her career is going to take a huge leap to ultimate
success. The small town girl with big dreams had a slow start up the career
ladder until she signed ALT Balaji’s ‘Gandii Baat 2’.
Today, it seems like more than the show, it was Anveshi who won people’s heart
and became a star overnight.
According to the latest analysis reports shared by
a data analytics agency, Anveshi is the most Googled person in the last month.
She has hit the 20 million mark on
desktops in past 25 days, whereas
she was searched 10 million times
on mobile phones. Well, that’s quite a big number.
Moreover, Jain has also become a social media
sensation. In a span of just one month, Anveshi’s Instagram followers increased
from 18k to 190k – which
quite a rare thing to happen in such a short time.
Though she is enjoying all the popularity and love
from people, Anveshi is in no mood to slow down. On the work front, she is in
talks for a Netflix web series, a Tamil movie, a couple of video songs and a
lot more. Also, she has been flooded with offers from every possible agency
which deals with social influencers, for empanelling her on their platforms.
All we can say is, stars are perfectly aligned in
Anveshi’s favour, and we are hoping it gets better for her here on.
India’s first POV film (a film where the camera is
rigged to see everyone and everyone is seen talking to the camera) Rakkhosh -
set entirely at the Nagpur Mental Asylum, won the Best Director Award at the
Rajasthan International Film Festival (RIFF) 2019
last week and will now show at OCIFF.
Team Rakkhosh, consisting of Producer Sayali
Deshpande, Creative Producer Prashen Kyawal, Writer and Director Sri Vinay
Salian, actress Sonamoni Jayant were part of the award winning team. Deshpande
accepted the award on behalf of the directors.
“When I heard the script, I knew I wanted the
world to hear this story. So I decided to bankroll it,” says Sayali.
Sri Vinay Salian who was then supposed to be just
the writer for the film, got a narration of this story called Patient No 302,
by Narayan 'Tummbbad' Dharap, and was asked to write it. “I didn’t want to read
the story and I said that I would write it first and if they didn’t like it, I
would then read the book and then modify my script. Thankfully, they liked the
story,” says Salian who has co directed the film along with Abhijit Kokate.
Rakkhosh produced by Santosh and Sayali Deshpande
also Sanjay Mishra, Priyanka Bose, Tannishtha Chatterjee among others with
Prashen Kyawal as the Creative Producer and Dinesh Poojari as the editor.
It also got full house response at Pune
International Film Festival (PIFF) 2019 and
is going to be screened at Orange City International Film Festival (OCIFF) 2019 on
10th Feb at Nagpur.
Rahat Kazmi and his group has garnered respect and
found a niche among the international audience with their films like Identity
Card, Mantostaan and Lihaaf. Now, Rahat Kazmi Films, Tariq Khan Production and
Zeba Sajid Films come together again to produce a unique satirical feature
film. 2 Band Radio, a film set in the 1970’s,
is written by Rahat Kazmi and Kunwar Shakti Singh and directed by debutant Saki
Shah.
The film is set in a Himalayan village where
people have never seen a radio and how the journey of the first radio in the
village becomes the reason for a big mess. Actor Pradhuman Singh of Tere Bin
Laden fame, shall be seen in the main lead in this film with NSD's senior
actress Neelu Dogra, Miss India Tourism-Supermodel Sneha Jagiasi as the female
lead and UK based actor Jitendra Rai, while Rahat Kazmi, Ritu Rajput, Zahid
Qureshi, Tariq Khan, Hussain Khan and Pankaj Kanta will be seen in supporting
roles.
"The film is relevant
in today's times because it is about greed and how it leads to frustration and
depression,” says director Saki Shah.
The cast and crew of 2 Band
Radio are excited about their first successful milestone, that is, their film’s
selection in the prestigious UK Asian Film Festival, and are gearing up for
their trip to London to attend the World Premiere of '2 Band
Radio'. The film is set for a commercial release later this year.
