सोमवार, 7 दिसंबर 2020

Raftaar, Amaal Mallik and Darshan Raval unveil Mirchi’s new brand identity with their song ‘Har entertainment mein Mirchi’


India’s top rapper Raftaar, soulful music composer Amaal Mallik, and YouTube sensation Darshan Raval, in collaboration with Mirchi, have just dropped a music video for their new song ‘Har entertainment mein Mirchi’. At the back of Mirchi’s new brand identity launch, the music video captures the magnitude of content that the brand has to offer across platforms. Both the track and the music video radiate the style and energy of the three extremely talented artists coming together.

Talking about this new song and video, Raftaar says, “Mirchi is not just about radio any more. They are expanding into new ventures that support new talent and new collaborations like this one. This song is a perfect fusion of all our styles, going from mellow to slow, to rap and then almost classical old-school Bollywood. It’s a fusion of everything, really – from where Mirchi started to where it is now.”

Looking forward to the launch, Amaal Mallik says, “This is a special one since the three of us are all such distinctly different artists in terms of our Music, so I’m super excited for the audience response. It’s an exciting moment for Mirchi’s new journey and I’m glad we could be a part of it.”

Adding to this, Darshan Raval says, “Big ups to Mirchi for getting Raftaar, Amaal and myself together for this one! It was such an amazing experience working with each other and I’m really looking forward to the launch of our song!”

Commenting on the launch, Prashant Panday, MD & CEO, ENIL says, “After making our mark in the FM industry, Mirchi is now revamping itself into an all-encompassing music and entertainment company. As an immensely diverse platform with a plethora of content and offerings, we knew we had to collaborate with artists just as diverse. Raftaar, Amaal and Darshan are extraordinary artists and we’re extremely proud to signal the start of our new journey in association with them.”

‘Har entertainment mein Mirchi’ is a visual representation of the sheer extent of variety in content and entertainment across platforms. The video is cinematically shot to create excitement around the experience of unlimited entertainment, through the vibrancy and energy of the performances and the treatment. The music video highlights Mirchi’s platforms and shows the ease of access one has to the best of entertainment.

After dominating the radio industry for almost two decades, Mirchi has announced its new identity to establish it as India’s no.1 city-centric music and entertainment company. The change in the branding strongly reflects Mirchi’s hyperlocal, multi-format and multi-platform content as well as solutions capabilities that cut across Digital, Live and FM.

New York based Indian Singer-Songwriter Atif Afzal single titled 'Chalti Hai Zindagi'

 

Singer-songwriter Atif Afzal introduces us to a mellow Hindi track called 'Chalti Hai Zindagi'. This is the first time ever that a song has been Thought, Written, Composed, Produced, Sung and Released in just a week's time.

 

On a recent cold night in New York while walking in between an unnatural snowfall a few days back, Atif was struck with this beautiful tune he rushed home and wrote and developed it ahead, which turned out to be 'Chalti Hai Zindagi'. This song has the capacity to grow on you as you keep listening to it. This is the beginning of a series of other releases lined up for Atif in 2021.

 

The song talks about the journey of life and reflects his own naive experiences as a young musician with dreams. The highlight of the song is 'life is in love with me' and it comes from a thought that if you love your life, life would love you back the same way.

 

Atif Afzal Says, "Every song I compose and sing reflects me. I am never performing the song, I am the song! This song is as simple as it can get, and the reason why I kept it simple is because life should be dealt with the same way. Although I am in the showbiz, I keep my life and lifestyle quite simple. That helps me write songs that are true to myself and the world can relate to"

 

In today's day and age with the ease of Digital Distribution and Social Media platforms it has become easier for Artist's to put out their work in real time. A good artist can make the best out of it, to reach its audience.

 

The Song 'Chalti Hai Zindagi' is available on Youtube, Spotify, Apple Music, itunes, Amazon Music, Napster, Pandora and other music distribution platforms.

 

Atif Afzal's work in India and Abroad includes 'Monsoon Shootout' starring Nawazuddin Siddiqui, Shreyas Talpade starrer 'Baji', Chandan Roy Sanyal starrer 'Prague', CBS Networks 'NCIS : Los Angeles' & 'The Twilight Zone - Season 2' and a BBC Uk Documentary project.

शनिवार, 5 दिसंबर 2020

Action star Vidyut Jammwal's third eye training proves he is the master of martial arts


Action star Vidyut Jammwal has always tried to push the boundaries when it comes to bringing the Indian martial arts on the global map. He is known to be someone who likes testing the limits of impossibility. Jammwal's expertise in training comes from his decades of practice in Kalaripayattu. His training videos have captured the attention of fitness enthusiasts across the world.

 

The fitness icon has posted a video over YouTube; in the video he can be seen doing incredible feats never-seen-before by using Kalaripayattu techniques. He dedicated this act to the traditional Indian martial arts.

 

In the video, Vidyut is seen engaged in third eye training while slicing vegetables using a sword and a shield. The video starts with Vidyut putting melting wax on his eyes and wrapping a piece of cloth around it. The Khuda Haafiz actor takes the sword and a shield and starts performing this extraordinary act. This marvelous feat can be achieved only after years of training and practicing the art.

 

Vidyut Jammwal shares, “The evolution of an individual is a continuous process that needs to honed with focus and regularity. Kalaripayattu says, the eyes are useless when the mind is blind. This act requires an immense amount of concentration and training. I have been training for this for a very long time and it was my dream to be successful in this act. I am happy to share this with fitness aspirants and I request them to attempt such feats under the guidance of a master and only upon the completion of requisite training.”

 

One of the top ten martial artists of the world, Jammwal is an inspirational icon with a massive fan following of fitness aspirants. He is credited with a mention in '10 People You Don't Want To Mess With' along with Russian President Vladimir Putin and Bear Grylls of the Man Vs Wild fame. He is the only Indian actor with a chat forum (X-Rayed By Vidyut) that catalogs insights of the biggest action legends across the globe.

PM Modi shares Sundeep Gosswami's song


Composer-singer Sundeep Gosswami has been a part of the music industry for quite some time, but it was the success of his track ‘Kaal Ke Hain Mahakal’ that shot him to fame. The emerging artiste accredits his success to Lord Shiva and Prime Minister Narendra Modi, as the latter contributed to making Gosswami a star overnight.

“A video, in which Narendra Modi is seen enjoying my track during the Dev Deepawali celebration in Kashi, was posted on internet by the PM himself. Thereafter, every renowned minister (Smriti Irani, Piyush Goyal and many more), as well as commoners, shared the song, and within no time it went viral, receiving more than 30 million views,” tells Sundeep, who is overwhelmed with the response.

Sharing his excitement of becoming immensely popular in the blink of an eye, Sundeep says, “When the PM shared this video, I had no idea that something of this sort has happened. It was only after I started receiving messages on Twitter and YouTube, I got to know about it. Not just Indians, people from across the world contacted me to appreciate my work (track). I can’t thank him (Narendra Modi) enough for sharing the video."

"He is a hard-core Shiv Bhakt and so am I. And I feel, the connection both of us have with the creator of this universe is what worked here,” he adds.  

Sundeep is currently working on ‘Damru Jo Baaje’, another song in the praise of Lord Shiva. The artiste says that besides feeding his soul with such songs, he aims to bring a change in the way youngsters look at ‘devotional songs’. “I want to create songs that appeal to the millennials of the country. My work should evoke their spirits while catering to their taste in music,” he concludes.

In the past, he has composed hits like ‘Baarish Lete Aana’ By Darshan Raval , Holiyaa Mein Ude Rang Lal Lal Re by Dev Negi & Payal Dev & Dil Beparwah By Jonita Gandhi & Jubin Nautiyal.

Also, he is working on another track 'Dildari', second part of ‘Chal Koi Gal Nai’, which will be released at Pulse Music India Youtube Channel. The song will be sung by A-Jay M and will feature social media celebs like Arishfa Khan & Lucky Dancer.

Besides, a couple Of Bollywood films & web series are also in the line.


शनिवार, 7 नवंबर 2020

Amaal Mallik's pop debut Tu Mera Nahi hits the music scene



Presented under Sony Music India, Amaal Mallik's debut pop single, Tu Mera Nahi releases today amid enormous hype with celebrities and artists rooting for the young virtuoso. Action star Tiger Shroff, Suniel Shetty, melody queen, Shreya Ghoshal,  Sunidhi Chauhan, Honey Singh, Rochak Kohli, music composer, Shekhar Ravjiani, Prakriti Kakkar and Sukriti Kakkar, along with the army of Amaalians had been awaiting  Mallik's first independent song that hits the Indian music scene today with much celebration.

 

To offer this fresh single in a super special manner, Amaal surprised viewers and listeners as he appeared live on YouTube before the song's official release. Through the YouTube premiere, the music composer-songwriter-singer who's known to have an inexplicable connect with young listeners interacted with them. Celebrating independent music, Mallik introduced the song with fanfare befitting its anticipation.

 

The ultimate heartbreak song of the year has been composed and rendered by Amaal, penned by Rashmi Virag and features Mallik and internet sensation, Aditi Budhathoki. Given Mallik's incredible credentials as a musician and his contribution to music for cinema, the song is touted to win over listeners and stand out in the modern Indian pop genre.

 

Amaal says, “I have always made music with passion, love & honesty. With Tu Mera Nahi, I tried to pack the choicest elements musically and visually including the arid beauty of Dubai that favourably underlines the feeling of desertion in the song, the creativity of live musicians and Virag sir’s spot-on lyrics. I'm grateful for the love Tu Mera Nahi has been getting before its release and now that it's released to the listeners, I'm hopeful that the love will grow tenfold. A big up to Sony Music to trying new things, pushing the audio out before the video is not something an artist tries unless the song is associated with a big film and a big campaign. We are confident about the soul & cinematic experience the song has and it’s already winning hearts everywhere... I can see vocal covers, instrumental covers and dance covers! I wish every Amaalian the same thrill I'm experiencing right now.” 

 

Presented by Sony Music India, composed and sung by Amaal Mallik, starring him and Aditi Budhathoki and written by Rashmi Virag, Tu Mera Nahi is now available on all streaming platforms.

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