गुरुवार, 18 मार्च 2021

Enjoy the Premiere of Zack Snyder’s Justice League on your TV screens with Tata Sky Showcase and Tata Sky Mobile App

Available for pay-per-view at INR 150 on Tata Sky Showcase from 19th March at 00:00 hrs and Tata Sky Mobile App from 18th March at 12:31 hrs

Zack Snyder’s Justice League has been awaited with much anticipation by fans across the globe and the wait is now over with the World Premiere today. Available only for a digital release in India and with select platforms, Tata Sky subscribers can be rest assured as the most epic battle unfolds directly in their living rooms. Subscribers can opt for pay-per-view with rental charges of INR 150, available for viewing from 00:00 onwards on Tata Sky Showcase and on Tata Sky Mobile App from 18th March at 12:31 hrs.

With a run time of 4 hours, movie buffs and fans can feast on the most thrilling battle played out with a blockbuster cast and Zack Snyder’s expert direction for an action-packed ride.

Fuelled by his restored faith in humanity and inspired by Superman's selfless act, Bruce Wayne enlists newfound ally Diana Prince to face an even greater threat. Together, Batman and Wonder Woman work quickly to recruit a team of metahumans to stand against this newly awakened enemy. Despite the formation of an unprecedented league of heroes -- Batman, Wonder Woman, Aquaman, Cyborg and the Flash -- it may be too late to save the planet from an assault of catastrophic proportions.


मंगलवार, 16 मार्च 2021

Ormax Media launches film campaign tracking and box office forecasting tool Ormax Cinematix in nine languages

With the audience slowly returning to movie theatres post the COVID-19 pandemic, media consulting firm Ormax Media has announced the relaunch and expansion of its film campaign tracking and box office forecasting tool Ormax Cinematix (OCX). OCX was launched in 2010 for the Hindi film industry, and expanded to cover the Hollywood sector in India in 2014. In its new avatar, OCX will track theatrical films in nine language, namely Hindi, English, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi and Bengali.


OCX uses consumer research across India to measure the performance of upcoming film releases on three parameters: Buzz, Reach & Appeal. A statistical model uses these parameters to estimate the First-Day Box Office (FBO), a forecast of the opening day collections of all the films being tracked by the tool. Over the last few years, FBO has established itself as a highly credible currency in the film industry, with 83% accuracy since 2018.


With the expansion to regional languages, Ormax Media has reiterated its focus on regional content. Earlier this year, the company had extended its television character popularity tracking tool Ormax Characters India Loves to Tamil, Telugu, Marathi and Bengali GEC categories.


Speaking about the new version of OCX, Shailesh Kapoor, Founder & CEO - Ormax Media, said: “Ormax Cinematix has been an industry benchmark for the Hindi film industry for more than a decade, and is used by studios to take key business decisions related to marketing, distribution and acquisition of films. With an expansion into nine languages, the tool will now be available for producers across India. This expansion reiterates our commitment towards increasing our focus on language markets in India in 2021”.

 

OCX has been the film industry’s go-to tool for first-day box office forecasts over the last decade. At the time the tool hit the pause button in March 2020 when theatres were closed due to the lockdown, more than 30 studios and producers were subscribers of the tool, including Yash Raj Films, Dharma Productions, Disney, Viacom 18, Sony Pictures, T-Series, Zee Studios, Balaji Telefilms and Excel Entertainment, among others.

 

Speaking about the expansion of the tool, Gautam Jain, Partner - Ormax Media, said: “Pan-India films, which cut across languages, are an emerging trend. This year itself will see several films that will travel across languages, such as KGF Chapter 2, Radhe Shyam and RRR. Ormax Cinematix needed a multi-language expansion to keep up with this trend. With nine languages being covered now, we are confident that our first-day box office (FBO) forecast numbers will be as looked forwarded to by producers, directors and actors in the regional markets, as they have been by those in Bollywood”.

MARDAANI GIRL TEJASVI SINGH BAGS LEAD ROLE IN MADMIDAAS FILM'S CRIME SERIES


Madmidaas Films formerly known for their award winning short films ‘Aunty ji’ (Shabana Azmi), ‘Baatein’ (Supriya Pilgoankar, Shivani Raghuvanshi), Dafan (Neena Kulkarni, Ahsaas Channa), and Popular web series Yeh Crazy Dil (ZoaMorani, Lilette Dubey) recently announced its female lead face for its upcoming untitled crime series. The Dehradoon born and bred- Tejasvi Singh is the lucky girl who fought through over hundreds of candidates and bagged the coveted role after an 8 month of pan India search.

 

Producer and Director Adeeb Rais says, “We wanted a young, fresh and spunky personality and but above and beyond everything- a great actor and performer. Tejasvi is just that. There’s a beautiful rawness in her screen a presence that holds your attention and her command over essaying complex emotions really blew my mind. She is a talent to watch out for and I’m really excited and proud that Madmidaas Films is bringing forward her untapped talent out to the world. We as a production house want to give many young talented actors and filmmakers a platform as we grow and reach new horizons as a production house,”

 

Adeeb adds “ Tejasvi was formerly seen in Yash Raj Films Mardaani 2 in a pivotal role besides playing a cameo in our own short film ‘Aunty ji’. The irony is we searched all over the country for our lead face for months, and the search happened to end with someone right around us. (smiles) But, I’m happy and confident about our choice. She has essayed the character wonderfully. I couldn’t ask for anyone better to essay the role of Seeya. I’m also confident she’s going to grab a lot of eyeballs with her performance."

 

An elated Tejasvi describes her character “ Seeya’s character was an exciting territory to step into, because while the world might label her decisions as stupid but she's actually as real, flawed, and innocent as most regular young teenagers. She's a free spirit and a pure heart, she’s sensitive, expresses herself courageously, and has her heart on her sleeves. With all her immaturity and flaws, she’s still extremely loveable. I enjoyed every bit of being here and a part of me wishes I could be as free spirited as her.”

 

When asked further about details about the series Adeeb says, “We’ve just completed our first schedule. We will finish the second schedule by mid of year. The remaining cast has some popular personalities and other exciting fresh faces too but it’s too early to reveal all our cards out right now. It’s a realistic, relatable and young crime story. It's gritty, hooky, and dark but also has a strong emotional base. It’s a totally new genre for us and I’m excited to see what everyone thinks of it (smiles)”


सोमवार, 15 मार्च 2021

Akshay Kumar’s ‘Laxmii’ gets a world television premiere on Star Gold on 21st March


This Sunday’s family entertainment plan is all set, as you can enjoy an all new Horror comedy movie with your entire family, from the comfort of your home.

 

Akshay Kumar, Kiara Advani and Sharad Kelkar starrer ‘Laxmii’ is all set for a world television premiere on Star Gold on Sunday, 21st March at 8.00 pm.

 

Written and directed by Raghava Lawrence, the movie offers an entertaining experience to watch with your family which is a perfect blend of moments filled with horror chills and rib-tickling laughter.

 

The film is led by a brilliant performance by actor Akshay Kumar who owns the frame right from the first scene.  Along with a gripping and entertaining storyline, the songs from the movie ‘Bhuj Khalifa and Bam Bholle’ also struck the right chords with the audience.

 

Elated about the world television premiere actor Akshay Kumar says, “Laxmii is a very unique and special film for me, the journey has been remarkable. Our basic idea was to entertain the audience and also deliver a meaningful and timely message and I hope the viewers will enjoy watching ‘Laxmii’ on Star Gold on 21st March at 8.00 pm.”

 

Mark your calendar as ‘Laxmii’ is all set to conquer your hearts & television sets on 21st of March at 8.00 pm, only on Star Gold.

 

To watch the latest Bollywood blockbusters, subscribe to Star Gold. Call your Cable/DTH operator now.


शनिवार, 13 मार्च 2021

“Just like Rani, I wanted to be a mechanical engineer, but I was told that it is something a girl should not pursue” says Megha Ray


  

Zee TV introduced a new fiction show -Apna Time Bhi Aayega, whichfollows the inspirational narrative of Rani, the young daughter of a head staff member of an affluent family of Jaipur. Refusing to be tied down by her humble roots, Rani wants to break free from the shackles of her background to carve her own destiny. Brilliantly essayed by television actress Megha Ray, Rani’s story and life struggle is not very different from Megha’s herself. 

Similar to her on-screen character Megha Ray too, is an opinionated and outspoken woman who just like her character, wished to pursue mechanical engineering long before stepping into the world of modelling and acting. However, this phase did not pass without overcoming gender challenges brought in by the society. While Megha has not been a victim to something extremely discriminative, she does believe that people make strong assumptions of what women can and cannot do. 

Sharing her experience, Megha said, “Just like Rani, I wanted to become a mechanical engineer. At that time, I was often told that it’s not something a girl should pursue because it requires a lot of manual work. Women are assumed to be physically weaker in consideration to men and while I may not completely disagree with that, I don’t think this thought really applied here. What really matters is how well do you think yourself capable of being something and be willing to chase it strong enough. Both the genders have their differences but that shouldn’t stop us, we can all pursue what we want freely!”

Well, Megha’s determination and words of wisdom are surely an inspiration for many women around but will Rani also manage to inspire her fans? Fighting to free her innocent father from a wrongly accused sin, will Rani manage to prove her worth to everyone and to Rajeshwari especially?

To know what will happen next, tune in to Apna Time Bhi Aayega every Monday to Saturday at 7 pm, only on Zee TV

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