Milind Soman and Randeep Hooda share the secrets of being ‘Mantastic’

Temperatures in Mumbai soared higher as supermodel, ace marathoner and Face of Old Spice in India, Milind Soman, waged a mettlesome duel with Bollywood’s multi-faceted actor, award winning swimmer and equestrian, Randeep Hooda, at the Old Spice event held in Mumbai today. The masculine duo inspired Indian men to explore their manly side with the mantastic range of Old Spice deodorants – Sport, Magnate, Fresh, Original, Whitewater, Musk and Fresh Lime.

Old Spice Mantastic men, Milind Soman and Randeep Hooda, showcasing their mantastic persona, created a huge wave of excitement when they appeared on stage with their gleaming motorcycle cruisers. They proceeded to enthrall the audience with their charismatic acts - fencing with a sabre in one hand; they effortlessly lifted massive dumbbells in the other, flamboyantly flaunting their steely skills of manliness.

Sabre in hand, the multi-faceted Bollywood manly man, Randeep Hooda, said “My first memories of Old Spice were of watching my father putting it on after a shave and smell super good. I would walk in after him and put it on myself. Every time I opened the bottle, I felt a wave of freshness hit me like the surfing commercial and the music. Ah! The music floated in my ears as the fragrance in my nostrils. I felt all grown up, manly and commanding.”

“After many years, indulging in so many impossible-to-fit-in-a-lifetime endeavours, I came across the Old Spice deodorants. There is now a range of seven mantastic fragrances for different moods and atmospheres. Smells can guide your moods, so I cannot be the same man who's on the set meticulously fretting over my lines, as the sweating sportsman training his horses. A lounge and a polo field don't require the same skill set and surely not the same smells. To top it all, I can still hear the music!” added Randeep.

A visibly elated Milind Soman added, “I am extremely pleased to continue my association with the manliest brand in the world. I’m delighted to be a part of the launch of three new Old Spice deodorants - Sport, Magnate and Fresh - which are the epitome of manliness! As an Old Spice Mantastic man, I want to reach out to all Indian men, to encourage them to strive fearlessly to discover their true manly refined self. It is about taking risks, thinking outside the box and being confident. Being mantastic is to be sophisticated and chivalrous, just like the smell of a man.”

Old Spice launches three new variants - Sport, Magnate and Fresh - which heightens the awesomeness factor of the existing range comprising of Whitewater, Musk, Original and Fresh Lime. From this wide variety of scents offered by Old Spice, each deodorant doubles the masculine quotient inspiring notes of self-confidence; helps a man take charge of the world and accentuates his desirability factor. The Old Spice deodorants are available in leading retail outlets across India and are priced at Rs. 180/- for 150ml.  

To get Old Spice Mantastic Updates and Posts, log on to the Old Spice FB page -

https://www.facebook.com/oldspiceindia

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Old Spice 

Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. Old Spice’s distinct mansmell has swiftly proceeded to achieve world domination instantly setting itself apart as the scent for men with fine taste in shoes, telescopes and boats whether in Hong Kong or Hawaii or India.

For more information: http://oldspiceindia.com/en-IN/home-page.aspx      

TAYLOR SWIFT RELEASES LATEST ALBUM 1989, HITTING #1 ON ITUNES INDIA THE SAME DAY

Taylor Swift who over the course of the last few years has taken the music world by storm just released her latest album 1989, owing to her year of birth. Her highly anticipated fifth album is her first step into the genre of pop, deviating from her formerly preferred country style. In true test to her major Indian fandom, all of Swift’s previous albums have been certified Platinum in the country. Within 24 hours of its release, the album has seen an exceptional bump to the top of iTunes India overall album charts on the day of her release.

1989 features collaborations with Max Martin, Ryan Tedder, Jack Antonoff and Shellback, as well as the lead single "Shake It Off," that has already made waves across the world with its catchy tune and upbeat lyrics. “Shake It Off” climbed the charts to #1 on the Billboard Hot 100 song chart last month and it Taylor’s most notably pop song yet.

The Country-turned-pop singer has also been named Billboard’s Woman of the Year. The young star is the first artist who has won the title more than once having won it before in 2011 as well. With her penchant for writing a mix of emotional songs that centre around love and break-ups, Swift has built a strong following among teens and young adults  across the world. Her album is titled 1989 as the young star was born in that year and has always been known to draw from her own experiences to write music. Swift is an artist that has a huge number of fans in India as is evident from the fact that all her formerly released albums are certified platinum in India.

Singer, songwriter and multi-instrumentalist, Taylor Swift  is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 in the U.S. with three consecutive studio albums. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, Time magazine has named her one of the 100 Most Influential People in the world, and she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice.

For the release of her latest album, 1989, Yahoo will host a live stream with the starlet so Swifties all over the world can get ready to share the big moment with her.

Taylor Swift, who writes all of her own songs, is a global superstar, seven-time GRAMMY winner and the youngest winner in history of the music industry's highest honor, the GRAMMY Award for Album of the Year. She is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 in the U.S. with three consecutive studio albums. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, Time magazine has named her one the of the 100 Most Influential People in the world, has career record sales in excess of 30 million albums and almost 80 million song downloads worldwide, and has had singles top both the pop and country radio charts around the globe. Taylor is the only female artist in music history (and just the fourth artist ever) to twice have an album (2010's Speak Now and 2012's RED) hit the 1 million plus first-week sales figure.

Commenting on the single, Sunil D’sa, VP Marketing, Universal Music India said, “Taylor Swift is clearly the biggest female pop star on the planet today. The anticipation for her new album 1989 has been palpable as can be seen from her fans responses to every bit of information that Taylor has been sharing personally through her social media platforms. Her previous albums have all been certified multi platinum in India too so we are not really surprised at 1989 opening straight in at #1 on the iTunes India overall album chart. We are confident that it will soon become one of the best selling international albums in India soon.  Besides the physical album is truly what every Taylor fan must own as the  package is simply stunning with some cool surprises in it.”
Taylor Swift has career record sales in excess of 30 million albums and almost 80 million song downloads, and is one of the top 5 selling digital music artists worldwide. Taylor's forth studio album RED, released almost two years ago by Big Machine, peaked at no. 1 on iTunes in over 50 countries and has sold more than 6 million copies to date, and more than 1.2 million copies in the U.S., (where it scored the highest first-week sales debut of any album in over a decade).

The album 1989 is currently available in two  formats i.e Standard and Deluxe versions. Also a special surprise awaits eager fans , with photo prints of the artist being included in both the versions.

1989 Album Tracklisting:

1. Welcome to New York
2. Blank Space
3. Style
4. Out Of The Woods
5. All You Had To Do Was Stay
6. Shake it off”
7. Wish You Would
8. Bad Blood
9. Wildest Dreams
10. How You Get The Girl
11. This Love
12. I Know Places
13. Clean

28th edition of Ho Prithvi Saaf joins hands with Swachh Bharat to transform Mumbai with brooms and dustbins

Saint Gurmeet Ram Rahim Ji Insan, the Spiritual Master of DeraSachaSaudainaugurated the cleanlinessmegadrive“HoPrithviSaaf,MiteyRogAbhishaap”along witha large number of volunteers who responded to his call with a humongous sea of brooms.Guruji flagged off the drive by releasing balloons and wielding the broom himself accompanied by his children, and then flagging off the huge crowd to start their work. Several Bollywood celebrities led by Bollywood veteran PahlajNihalani joined Guruji on the podium, notable actress PoonamDhillon, star wife and social worker PoonamSinha, singer Udit Narayan, director JeetuArora, actress Flora Saini, Universal Music MD DevrajSanyal, Music director ShameerTandon among several others.

At the very outset, Guruji observed that He had been talking about a son of the soil coming at the helm and transforming the country, with the emergence of the present Prime Minister, Sh.NarendraModi, that statement that he had repeatedly made in the past, had rung true.Guruji also added that inspite of the fact that the Dera’s drive had started 3 years ago, with the emergence of the PM’s initiative he was open even to  the adoption of all of the Dera’s 104 initiatives by the government, and would be happy even if their names were changed to those deemed suitable by the government.

Guruji called for suitable legislation and the introduction of fines to act as a deterrent to India’s penchant for creating insanitation.In a frank exchange with the media, Guruji lamented that in a country where no one sought permission for urinating in the open, spitting or littering, cleanliness drives were subjected to unnecessary delays and procedural red tape. Guruji urged the government to simplify the procedure so that intimation and adequate notice should be enough to embark on a Mega cleanliness drive.

The MMRDA grounds in BandraKurla complex  were swarming even as similar crowds converged around in around 25 locations all over Mumbai at locations like Azad Maidan, Oval Park, Shivaji park, Santacruz, Goregaon, JJ bridge, Chembur, Govandi, Sion, Kurla etc. The entire Mumbai is slated for a sanitation drive facelift today. The followers from various states have been divided into separate blocks and are posted in different areas for the drive.Even the Prime Minister, NarendraModi, had recently praised the Dera’s commitment and dedication to the cause of cleanliness in a mammoth event in Haryana.

Today’s drive

The day’s campaign divides the city into 22 zones where different teams were working actively. Apart from various Indian states,some volunteers have also come from overseas for the event. Even as Guruji was interacting with the media, the huge BandraKurla grounds were totally cleaned up by volunteers and rid of the huge expanse of  garbage within minutes.

Dustbins for Mumbai

A significant feature of the drive  is that 600 dustbins are being installed at significant vantage points. This would be a significant first, as no one else has done it so far. In addition, the brooms and implements like spades, shovels etc are carried by all volunteers who started off from their homes with them. Colored olive green, the dustbins will serve as a reminder not to litter, said Guruji.

Say No to diseases

Guruji said that the advent of new and more dangerous illnesses made it imperative to pay attention to community sanitation and hygiene issues. Guruji observed that illnesses like, “Swine Flu, Bird Flu and now Ebola are particularly worrisome as they are transmitted through saliva, secretions etc which means they are spread by spitting. Dengue and malaria mosquitoes also breed aplenty due to wet sewage. Tuberculosis, typhoid, plague, cholera and other infectious diarrhoeas are traditional killers. Insanitation is a killer as even a dropped banana peel could maim or kill.”

Bollywood against insanitation

All the Bollywood attendees, led by senior producer PahlajNihalani, lauded Guruji’s effort where people had travelled thousands of kilometres to clean a far off city.

Blood donation

The Deputy Director of the Maharashtra state blood transfusion council requested Guruji for a blood donation drive, which Guruji announced would be organised the today evening. He also mentioned the 25 world records including several Guinness world records that the Dera had established in humanitarian sectors like blood donation.

Asking for newer laws

The question of 125 crore people littering the surroundings and expecting a few lakh people to clean it all up is indeed a vexatious one, said Guruji. No religion sanctions deliberate environmental pollution, he added. Guruji said that like Singapore and other developed countries, India too needed to impose stringent fines on people who spit and litter, since the advent of newer illnesses had made hygiene a question of survival. The movement by Guruji also includes a strong behaviour change message by making onlookers sign pledge forms.In this campaign, a strong advocacy movement to ask for stronger laws against making surrounding dirty would also be initiated.

Cause of disasters

Guruji said that spreading filth and various forms of chemical compounds were also contributing to the depletion of ozone layer, leaching into subsoil water and a steady spread of cancer causing chemicals apart from disease causing germs. The advent of polythene was also causing serious ecological issues. In all, Guruji concluded that there was a serious contribution by insanitation to climate change and adverse weather events.

This will be the 28th such drive in the country. Saint Gurmeet Ram Rahim Singh Ji Insan, who teaches free spiritual meditation at DeraSachaSauda, holds 17 humanitarian Guinness World Records apart from a 104 ongoing social initiatives.He has achieved remarkable success in weaning away 50 million people from alcohol and drugs.

Guruji has chosen unconventional means to press home his message for society. His music has been widely acclaimed and published by Universal Music, while he is also starring in an upcoming film, MSG-The Messenger of God, to augment his anti-drug crusade.

Trending on twitter

The hashtags of the drive #HoPrithviSaaf and #AriseGoForthConquer were trending at the fourth and fifth position by 11 am.The campaign is causing a stir online through retweets by people like DevrajSanyal and music director ShameerTandon. The campaign also innovatively invites locals designating them as the most important long term allies of the program. The ones who are said to arise, are the ones who sign sanitation pledges; theones who join the drive in addition are said to be Going Forth, while the Conquerors will act as advocacy leaders and participants on a long term basis.

Gender issues

Guruji spoke out against social evils like female feticide, prostitution and gender discrimination and outlined various initiatives likes rescue and amalgamation of prostitutes and transgenders, body and eye donations etc, which were being actively taken up by the Dera and had translated into Guinness World Records.

Will disheartened Arzoo go back to Lucknow ?

Sony Entertainment Television’s Humsafars saw some high octane drama with Arzoo and Zaki being arrested and put behind bars because of Anam’s schemes to  destroy Arzoo’s career. However, this incident left Arzoo traumatised and her family shocked. The entire Khan family were still reeling under the shock of seeing their daughter in jail when Kurti appa starts insulting Arzoo and her whole family. Unable to take this humiliation any further Arzoo’s mother Nausheen decided to take the entire family back to Lucknow. Hearing this Alvira gets very upset and rushes to Sahir to persuade them to stay back. Will Sahir be able to convince Arzoo and her family to stay back in Mumbai ? Will Alvira finally reveal her true intent for bringing Arzoo to Mumbai ? To watch these twists and turns unfold , watch Humsafars , Monday to Thursday, 10:30 pm only on Sony Entertainment Television.

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