Friday, February 12, 2016


The State Government of Maharashtra has geared up to project the unique strengths of the state with the Magnetic Maharashtra campaign as a part of the Make in India Week. A Government of India initiative, the Make in India Week will celebrate the best & brightest in Indian manufacturing alongside the various business and cultural strengths of the state. The event will be held from 13th- 18th February in Mumbai.
As a host state of the prestigious project, Maharashtra’s potential will be showcased on a gigantic scale to a global audience. India’s leading events and brand activation company, Wizcraft International will work closely with the state government to build a momentous and groundbreaking event via innovative on-ground events and solutions for Maharashtra. Wizcraft plans to take the project of ‘Magnetic Maharashtra’ to a whole new level and help the State government create a landmark campaign.
Speaking on the project, Viraf SarkariDirector - Wizcraft International Entertainment said “It’s a great privilege and honor to work closely with Department of Industrial Policy and Promotion, Government of India, Government of Maharashtra, MIDC & CII to bring to life a prestigious campaign - Make in India and Magnetic Maharashtra, which is a part of the ambitious Make In India Week. At Wizcraft, we believe in creating and delivering world-class experiences, setting new benchmarks in staging, choreography and event design. For the Make in India Week, our core team has conceptualized and put together a series of epic events to propel the core idea of the project. In the past too, Wizcraft has delivered some of the most memorable experiences for Government of India including the prestigious Make in India showcase at Hannover Messe in 2015. We are geared up once again to deliver an epic experience to mark this momentous occasion. ”
Maharashtra and its uniqueness will be showcased every day of the week, with each event being held at iconic locations in the city of Mumbai.
On the inaugural day, the Maharashtra Stall at the Make In India Centre at MMRDA grounds, will feature an exhibition of the most innovative products and manufacturing processes that have been developed in the state. Wizcraft has designed a state of the art exposition with progressive designs, seamlessly merging traditional elements of the region with a futuristic touch.
The first among a series of events is the Chief Minister’s Gala Dinner. The decor at the entrance and walkway will be based on the rich culture and heritage of Maharashtra. The guests will be greeted with the traditional dhol lezim and hostesses dressed in the traditional Maharashtrian attire. Hosted by Kabir Bedi, the gala dinner will see a string of exciting performances including live music acts, Lavani renditions and a theatrical performance  all orchestrated to bring you a unique experience of the state.
Touted as the biggest night of the week, Mumbai’s favorite Girgaum Chowpatty will witness a spectacular extravaganza titled ‘Maharashtra Night’, a cultural, entertainment and musical showcase of the state and its spirit. Bollywood megastars Amitabh Bachchan and Hema Malini will be seen opening the much awaited night with aplomb.  Bringing to life a visual spectacle, Hema Malini will be seen doing the Ganesh Vandana, while Amitabh Bachchan will recite a poem on Maharashtra that has been specially written by lyricist-adman, Prasoon Joshi. Other outstanding acts include the enactment of Maharashtra’s iconic leader Shivaji’s Coronation, a folk lore performance on the state’s various dance forms Povada, Tamasha, Gondhal, Koli and Lavani to name a few. Other performers include Sonakshi Sinha, Katrina Kaif, Aditya Roy Kapoor, Aditi Rao Hydari, Vivek Oberoi among othersSuperstars Aamir Khan and Anil Kapoor will also be present. Musicians Ajay Atul, Pritam, Mohit Chauhan will also be a part of the performance line-up.
Next in line is a Fusion Concert- a confluence of traditional and international music with roots of Maharashtrians sounds, creating a unique artistic expression. Bringing to life the essence of the state, a mystical ambience will be created with famous flute player Suhas Joshi’s musical welcome, warli art lit panels, an organic and earthy stage created with fabric and play of light, ‘gadda’ style seating and mood lighting to name a few elements of the event’s design. Musicians like Karsh Kale, Dhruv Ghanekar among others will perform and take musical magic to the next level.
Showcasing Maharashtra’s rich textile heritage, the Textile Show will take place in Chhatrapati Shivaji Maharaj Vastu Sangralaya. Famous fashion designers like Vikram Phadnis, Anita Dongre, Neeta Lulla, Shaina N.C and Anju Modi will showcase their collections in tandem with the theme. The fashion extravaganza will also be amplified with a musical touch, as singing sensations Manasi Scott, Raghav Sachar & Raaga Trippin add magic to the evening.
Hon’ble Prime Minister Narendra Modi along with Chief Ministers, top State Ministers and Union ministers are slated to attend the event being organized by the Union government, along with the Maharashtra government and the Confederation of Indian Industries. Close to 8,000 domestic industries with leaders like the Tata Group, Reliance Industires, JSW and MNCs like GE, Boeing, JCB, Renault, Twitter to name a few will participate in the Make In India Week. Representatives of 68 countries with over a thousand delegates as well as heads of state will attend the Make in India Week to be held in Mumbai this month.


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