In yet another significant
milestone, IG International, India’s largest fresh fruit importer, announces
that actor Sonu Sood is its official brand ambassador. An ardent fitness
enthusiast and a self-confessed fruit-lover, recommends the fruitarian diet to
all and doesn’t hesitate to admit that he owes his fitness and great health to
fruits. IG International has also launched the Belgian Conference Pears in
India in association with Belgium-based fruit company BelOrta. Launched by Sonu
Sood and celebrity Chef Ranveer Brar, the fruit is now available in leading
retail stores across the country and is already adding color and great taste to
the palates of Indian consumers.
Commenting on the launch, Tarun Arora, Director – Finance
and Operations said, “We believe that a good brand ambassador who personally
reflects your brand promise can help create a strong connect with consumers. We
are extremely glad to welcome Sonu Sood as a representative of IG
International. His dedication to fitness and advocacy of healthy eating habits
are a perfect match with our brand personality and we are certain that with him
as the face of IG International, we’ll be able to make greater strides in
educating Indians about how a diet rich in fruits can benefit them over the
long term.”
“Fruits have been an integral part of my diet since
childhood. Being physically fit requires not just exercising regularly, but
having a healthy diet as well. A fruits-only diet is quite wholesome itself,
giving all the required nutrition for your body. As a fruit-lover and fitness
enthusiast, I am glad to associate with IG International, and share my personal
mantra of fitness with everyone,” Sonu Sood commented.
Over 50 years of
experience, relentless effort and a great business strategy has seen brand IG
emerge as a trusted symbol of product quality, freshness and reliability
comprising 14 companies
under its aegis. Importing 31 varieties
of fruits across 22 countries
in the world, IG International further uses its exceptional distribution
network to cater to a pan-India market in cities such as Mumbai, Bangalore,
Delhi, Ahmedabad, Chennai, Pune, Ludhiana, Jalandhar, Hyderabad, Lucknow,
Kolkata, Cochin, Patna, and Nagpur.
About IG International Pvt. Ltd. (IG)
With fresh produce procurement spanning 22 countries and handling capacities of
over 31 varieties
of fruits, IG International has established its mettle in delivering on the
diversified tastes of the Indian markets. “No one understands fresh produce,
import/export like IG International does. With over half a century of
experience and expertise in delivering fresh produce with minimal wastage to
our customers, we at IGI have positioned ourselves as the top choice for
suppliers of fruits in the international market,” says Mr. Tarun Arora,
Director, IG International Pvt. Ltd.
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