Wednesday, April 19, 2017

Eros International gears up for a hat trick with ‘Posto’

Eros International Media Ltd, India’s leading global company in the Indian film industry, reunited with director duo Shiboprosad Mukherjee and Nandita Roy, makers of two consecutive Bengali super hits—Belaseshe and Praktan—to announce their upcoming Bengali family drama Posto slated to release on May 12, 2017. 
Starring Padma Bhushan awardee Soumitra Chatterjee, Lily Chakraborty, Jisshu Sengupta, Mimi Chakraborty, Paran Bandopadhyay among others, Posto (a regular delicacy at any Bengali household), is a contemporary film based on the intricacies of human relationships that centres around a 7-year-old boy. Multi-talented musicians—Anupam Roy, Anindya Chatterjee and Upal Sengupta—have come together to create music for this film.  
Anticipating the story of Posto built around modern day parenting and co-parenting, will resonate with audiences across the country, Eros is targeting an approximate 100 screen release nationally (outside of Kolkata), including newer markets, a first for any Bengali film. The company also has plans to release the film widely overseas as well. 
Commenting on the biggest Bengali film release, Nandu Ahuja, Senior VP, India Theatrical, Eros International said, “Our partnership with Windows has been successful over the years with consecutive blockbusters like Belaseshe & Praktan; with each of these films we have scaled up the release with growing audience base for regional cinema. Posto promises a universal appeal, beyond geographical boundaries and language barriers and we are hopeful this film, like all their previous films, will continue to touch hearts”. 
Director Shiboprosad Mukherjee added, “We are excited with the release plan of the film as this would really be a path breaking stance for Bengali cinema. Nandita Roy and I couldn't be happier that everybody likes the story line of the film, and the support that we have received over the years is overwhelming. We hope to go a long way together with Eros and make good cinema for the audience going beyond language and boundaries”..


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