Mumbai’s hottest street
rapper, Naezy aka Naved Shaikh, is making his Bollywood debut with Y-Films’ new
film, Riteish Deshmukh-starrer Bank Chor. Naezy has dropped his distinctive
rhymes on a first-of-its-kind epic rap battle, titled BC Rap Knockout: Mumbai
vs Delhi, that is composed by Shameer Tandon and written by Varun Likhate.
The rap-star, who is
repped by One Digital Entertainment will face off with another rapper from
Delhi in the rap battle. Naezy will also feature in its slick music video along
with Riteish and Bank Chor lead actress, Rhea Chakraborty.
Naezy is currently riding
on a high as Ranveer Singh plays a character inspired by him and rapper DIVINE,
in Zoya Akhtar’s upcoming film, Gully Boy. Known for his unique ‘gully’ style,
he exploded on to the indie music scene in India in 2014 with a DIY music video
of his song, ‘Aafat’, that went viral, and launched him in public consciousness
as a voice and style to watch out for.
The 23-year old is
excited to introduce his Mumbaiyya rap in mainstream Bollywood with Bank Chor.
He says, “Super stoked to jump on this battle rap song of Bank Chor for Y films
and represent my city. They were looking for someone fresh and authentic and if
it's about representing who else could do it better than a gully rapper! I'm
honored to be involved in the music video as well. I'm looking forward to rock
it, would be my first appearance as a Bollywood rapper. I'm full too excited!
Says Shameer Tandon, “I
have had a fantastic relationship with Y-Films so far through our Cannes
award-winning project The 6-Pack Band. So doing a song for their new movie,
Bank Chor, is an extension of the same spirit of doing something quirky and
hatke. The rap battle has never been done in Bollywood, so it only made sense
to have Mumbai's gully boy Naezy on it's.. aur usne macha di hai!”
Ashish Patil, producer of
Bank Chor and Head, Y-Films, says, “Bollywood has heard and loved Punjabi hip
hop in the recent past but they have still not been introduced to Mumbai’s
Gully style. Naezy’s rhymes have brought a street swag to our song, and we
can’t wait to introduce him to Bollywood fans!”The track will be
launched in the last week of May with a promotional music video, preceding Bank
Chor’s release on June 16.
About Y-Films:
Y-Films is the dynamic,
vibrant start-up at the intersection of films, creativity and youth culture
that hopes to challenge the norm and detonate boundaries. Giving the youth a
creative outlet and voice that will entertain and unite on film and beyond. A
studio that promises to deliver kick ass content of the youth, by the youth,
for the youth. And be a platform for talent – both on screen and behind the
scenes – that will break and set new rules of story-telling. Wanna know more?
Come on in… www.yfilms.in
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