In what is touted to be the biggest music based initiative dedicated for water conservation, music legend Louiz Banks will be orchestrating a musical anthem along with Piyush Pandey, Creative Chief, Ogilvy & Mather to lend support to IdeaHive’s Paani Ka Teeka Project. Years ago, the dream team had come together for the famous anthem “Mile Sur Mera Tumhara”. At the time of going to the press, the team had confirmations from Shankar Mahadevan, Vishal Dadlani, Kunal Ganjawala, Pankaj Udhas to be part of the anthem. While Piyush Pandey will be writing the lyrics of the anthem, Louiz Banks is curating the music and bringing together the music Industry to join hands and send a message to the people of India to start saving every drop, conserve and multiply this precious resource. The anthem will parallelly see a release of a television capsule on the Making of The Anthem, followed by the Paani Ka Teeka fund raising concert, which will bring support to shortlisted projects across villages in India. Watershed Organisation Trust, WOTR are Knowledge Partners to the Paani Ka Teeka project and will be closely working on the ground impact for the initiative.
In May 2016, IdeaHive Media Pvt. Ltd launched its first national project “Paani ka Teeka”, a citizen’s movement initiative. The core objective of the project is to mobilize the nation and work towards creating a ‘Water Secure India’. Over the last few months, Paani Ka Teeka created thematic initiatives, be it during the last Ganpati Festival, urging citizens to avoid throwing Nirmalya or Pooja flowers in our waterbodies, instead recycle them to compost, or the special Holi initiative, where they ran a campaign across Mumbai, Delhi and Pune creating the much needed awareness to play dry holi. Over 60+ celebrities to date, have shared their thoughts and ideas on water conservation with the people of India through the Paani Ka Teeka Social media platform this far.
On the occasion, Mr. Louiz Banks said “I am happy to be part of this mega project. Its about time that as a nation, we unite and multiply this precious resource for Mankind. It gives me utmost pleasure to come together along with my music industry friends and It’s a great moment for me to work with Piyush yet again”
Mr. Piyush Pandey, said “Water is critical for life and am very happy to collaborate with Paani Ka Teeka and Mr. Louiz Banks to make a small contribution and spread awareness in India about the necessity of saving water. I am honoured to be part of this Journey”
Mr. Dilip Moorkoth, Founder Paani Ka Teeka project and MD, IdeaHive Media Pvt Ltd said “We feel blessed to have this amazing partnership in Louiz Banks, Piyush Pandey and the Music industry coming together for the Paani Ka Teeka Anthem. This is a path breaking moment and we firmly believe that the anthem will spread the message and create the desired impact across the nation”
Mr. Crispino Lobo, Managing Trustee, WOTR and Knowledge Partner said “We are very happy to support and be part of Paani Ka Teeka. ‘We need to make saving water & using it wisely' part of our daily routine & social ethos. The Anthem is truly a significant turning point in the project and we look forward to this magical moment”
About IdeaHive Media Pvt. Ltd, Project Owners - the Paani Ka Teeka Project :
IdeaHive Media Pvt. Ltd. is a 'Cause Driven Campaign Management' agency and a new age entrepreneurial start up firm, created with a vision of building initiatives that enable a better community around us. IdeaHive’s key focus is to best utilize integrated marketing and consumer engagement mediums to create awareness, facilitate behavioural changes and give voice to pertinent issues that affect our society. IdeaHive’s efforts are aimed to bring transformation at grassroots across the nation through industry and government partnerships….all backed by a strong ideology of catalysing a sincere change in our society and the country at large! Paani Ka Teeka is IdeHive’s first project. Early this year, IdeaHive had worked closely with the Human Rights in Childbirth India Project, currently they have also partnered Western Railway on an initiative called Be Zinda, created with an objective of bringing ‘Value To Life’.
About Paani Ka Teeka’s, Knowledge Partner:
Watershed Organisation Trust (WOTR) is a non-profit that engages at the intersection of practice, knowledge and policy across scales and in collaboration with stakeholders from across sectors in order to reduce poverty and improve the overall quality of life. It assists rural communities to assess their vulnerabilities to climate and non-climatic risks. Headquartered in Pune, Maharashtra, India, the WOTR Group has worked in over 4,045 villages across seven Indian States, namely, Maharashtra, Madhya Pradesh, Telangana, Andhra Pradesh, Rajasthan, Jharkhand and Odisha. It has impacted more than 2.6 million beneficiaries and trained over 395,000 persons from 27 States of India and 63 countries and collaborated with 230 NGOs/ Project Implementing Agencies (PIAs). WOTR’s goal is to ensure water, food, livelihoods and income security together with a growing quality of life to vulnerable and disadvantaged communities on a sustainable and equitable basis.