India’s leading destination for fashion online, Myntra, styled the IIFA edition in Times Square, New York. The star studded awards night was hosted at Times Square, New York, on Saturday, 15th July 2017.
Myntra CEO, Mr. Ananth Narayanan was present at the IIFA Awards ceremony alongside the celebrities strengthening the Bollywood and fashion connect. As style partners with IIFA Weekend 2017, Myntra also showcased their collection at
The shared journey of Indian cinema and fashion is taken a step further as IIFA brings together the best of Bollywood and Myntra brings together the best of fashion under one roof.