The actress looked fresh andresplendent in a summer dress; Post the launch she also sat down with acemake-up expert Daniel Bauer to apply the ExtraVirgin Minerals™ foundation and to showcase how well it blends with onesskin tone to give a beautifully natural look, no matter your skin type or theclimate that you live in while being beneficial to your skin.
While showcasing the easyto use Extra Virgin Mineral™ foundation range ace make-up artist Daniel Bauer said “The new mineral foundation collection by The Body Shop worksbeautifully on the skin. Apart from highlighting the natural beauty of the skinits ultra blend able texture spreads easily and gives the skin a naturallooking flawless complexion. What is more wonderful is that this foundation rangeis available in 3 user friendly formats – Cream, Liquid, Powder and further in8 suit-all shades and cater to all skin types.”
Talking about the brandand his association with the brand he said“I feel enthusiastic to be a part of The Body Shop, which is truly a beautybrand with heart. Despite offering fresh and innovative products the brandalways keeps their values alive by sourcing their ingredients from marginalisedcommunities through its Community Fair Trade programme to improve the financial security,comfort and health resources available to farmers, producers and their familiesin more than 20 countries”.
Speakingon the occasion Shriti Malhotra, ChiefOperating Officer, The Body Shop India said, “With a vision to become The World’s NumberOne Natural and Ethical Beauty Brand, we always strive to offer innovations andadvanced technological-edge in our product lines to our customers and at thetime harness the power of natural ingredients to make our products burstingwith effectiveness. The new Extra Virgin Minerals™ foundation range byThe Body Shop is the answer to every woman’s make up needs. It gives you animmaculate complexion with a ‘barely-there’ sensation. It contains 100% mineral pigmentswhich make the foundations ultra-blend able so one can enjoy natural-lookingflawless results.”
Talking to the media on the occasionof the launch of the new Extra Virgin Minerals™ foundation range, Dia Mirza said, “The Body Shop has always been a wonderful and inspiring brand and nowwith launch of their new Extra Virgin Mineral™ foundation range, I am veryexcited as it is the ultimate answer to my complexion needs! It is smooth and excellently blends with my skin that too for 14 hoursstraight!
I had heard a lotabout the beauty benefits of olive oil and when I was told that this rangecontains extra virgin olive oil, I couldn’t wait to try it! All threeformats in this foundation range are first-rate! My personal favourite is ExtraVirgin Minerals™ Cream Compact as It feels wonderfullyweightless on my skin”.
‘Extra Virgin Minerals™’is the first mineral foundation collection from The Body Shop to feature anexclusive combination of award-winning 100% Community Fair Trade purecold-pressed extra virgin olive oil from Italy and Marula oil from Namibia withultra-fine mineral pigments, for foundation that’s in total affinity with theskin and, as with every product from The Body Shop, is 100% cruelty-free. As aresult of being so finely milled, the 100% mineral pigments make thefoundations incredibly easy to blend, so you enjoy natural-looking flawless results.
Wonderfully weightless for a‘barely-there’ sensation, this mineral foundation range is actually good foryour complexion as it contains SPF,to help protect the natural beauty of your skin. Each non-irritatingformula is fragrance and Paraben-free and suitable for all skin types,including sensitive and blemished skin – each foundation is non comedogenic,meaning that it won’t block pores and lets skin breathe. The threeformats are also available in eight suit-all shades, to help you achieve theperfect look.
Extra VirginMinerals ™: The Collection
Say good-bye to mask-like make-up!
Extra VirginMinerals™ Compact Foundation
This cream-to-powder mineral foundation contains pure minerals andcold-pressed extra virgin olive oil for a smooth, matte finish. It has anultra-blend able formula and contains a custom brush for flawless application.
Medium to full coverage
Smooth, matte finish
Integrated cruelty-free brush
Fragrance-free
Paraben-free
Gives 14 hours of moisturisation
Extra VirginMinerals™ Loose Powder Foundation SPF25
This featherlight powder base gives a radiant, natural-looking finish and can be built upfor extra coverage. It is non-comedogenic and suitable for sensitive skin.
Buildable coverage
Radiant finish
Covers imperfections and fine lines
SPF 25
Non-comedogenic
Dermatologically tested
Extra VirginMinerals™ Liquid Foundation
This liquidmineral foundation is a unique combination of pure minerals and cold-pressedextra virgin olive oil. It provides light to medium, ultra-blend able coveragewith a smooth, dewy finish.
Light to medium coverage
Dewy finish
Ultra-blend able
No added fragrance
Paraben free
Offers all-day hydration
It’s time to give new Extra Virgin Minerals™a go with the perfect finish for your skin type.
ABOUT THE BODY SHOP
The Body Shop International plc is the original ethical cosmetics company, now operating more than 2,500 stores in over 60 markets worldwide. The Body Shop®. has constantly sought out wonderful natural ingredients from all four corners of the globe to bring you products bursting with effectiveness, to enhance your natural beauty. We strive to use our planet’s resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in our range of products. We continue to lead the way, sourcing sustainable palm oil, introducing 100% recycled packaging, and raising funds and awareness to help prevent the spread of HIV/AIDS, and continuing to support marginalized communities around the world through our Community Trade fair trade programme.
For over 30 years The Body Shop® has believed that business has the power to make the right kind of difference to the world. Our unique philosophy continues to drive everything we do, allowing our customers around the world to become ‘activists’, simply by choosing from our range of products. As Dame Anita Roddick said: “Activism isn’t listed on The Body Shop labels as an ingredient, but it is there as surely as the bergamot and hemp oil”.
COMMUNITY FAIR TRADE
A purchase from our Community Fair Trade programme can put a smile on faces as far away as Ghana, Nicaragua, Italy and India – improving the financial security, comfort and health resources available to farmers, producers and their families in more than 20 countries. In 1987 we launched our pioneering Community Fair Trade programme which now directly benefits over 25,000 people, as we seek to provide a fair income, for work in fair conditions, for all those involved in this unique programme. Our commitment to Community Fair Trade continues to grow, with 75% of our products including the benefits of Community Fair Trade.
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