9X Media Group, which operates India’s
No. 1 Bollywood Music Channel 9XM, Punjabi Super Hit Music Channel 9X Tashan and
Marathi Music Channel 9X Jhakaas, will launch ‘9X Jalwa’ on 25th February 2012.
India’s First Music Channel completely dedicated to Timeless Bollywood Hits, 9X
Jalwa, will air melodious, romantic and most rocking music from Hindi movies
covering the era from the mid-sixties to the early two thousand.9X Jalwa will be a free-to-air Channel, widely available across cable and satellite homes in India. Similar to other channels in the 9X Media bouquet, 9X Jalwa will also have a live streaming facility through its website – www.9xjalwa.in. The Channel will also be available live across various Mobile TV platforms including Yupp TV, Zenga TV and Apalaya TV.
Speaking of the launch of 9X Jalwa, Mr. Punit Pandey, Sr. VP and Business Head, 9X Media Pvt. Ltd. said “We are extremely pleased to launch 9X Jalwa, India’s first music channel completely dedicated to timeless Bollywood hits. 9X Jalwa further reinforces our network’s promise to provide audiences with the best and most entertaining formats across various musical genres. We are confident that the presentation and packaging of 9X Jalwa will entice viewers across all age groups making them regular viewers and ardent fans of the Channel.”
Speaking on the content of 9X Jalwa, Mr. Amar Tidke, Head of Programming & Sr. Vice President, 9X Media Pvt. Ltd. said “9X Jalwa is an apt platform for music lovers to discover and relive the timeless Bollywood hits. The Channel tagline – Koi Shaq, reflects the attitude of 9X Jalwa that promises undoubtedly the best of music, maximum nostalgia and maximum humor. With over 2000 hand-picked, melodious songs across all genres, 9X Jalwa will also air short-format shows highlighting Bollywood’s magical music era.”
Besides playing back- to-back Timeless Bollywood music, 9X Jalwa will also feature short format shows, humour and trivia led interstitials. Some of the shows on 9X Jalwa include Halkat Sawal, Kassette Kahaniyan, Bolly Brands and many more. The channel will also have special bands dedicated to various moods of music like Melody Zindabad, Dil Se and Blockbuster Beats. These shows and dedicated bands will further up the entertainment quotient manifolds, providing viewers with very interesting anecdotes from Bollywood’s Timeless Era.
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