Salman Khan comes on board as a
shareholder and brand ambassador with Yatra.com
Chulbul Pandey. Lovely
Singh. And now Mr. Yatra. The industry’s most versatile star of recent times,
Salman Khan, is all set to embark on a new yatra as the brand ambassador of India’s
leading company in the online travel space, Yatra.com. The superstar, who has
set the box office cash registers ringing, will be the face of Yatra.com’s new
marketing campaign in India and the US.
From being
a police officer to a bodyguard to a successful TV anchor, Salman Khan has aced
in every role he has taken up recently. Now with Yatra.com, the ‘Dabangg’ Khan
is all set to don a new avatar- that of a savvy businessman. Salman Khan will
not only be Yatra.com’s brand ambassador but will also come on board as a shareholder in the company.
Additionally,
Salman Khan’s NGO, Being Human, too will benefit from this association. As part
of the endeavor, Yatra.com will make it possible to contribute a token amount to
Being Human every time a transaction takes place on their website. The company
will also sell Being Human merchandise on its website, the sale of which, again,
will be contributed to the NGO. Customers can show their support for the
initiative by logging on to www.yatra.com.
Yatra.com,
which has already cemented its presence in the online travel industry, is
further building its position through the partnership with Salman Khan. The
association is part of a well thought-out strategy to strengthen the company’s
connect with the masses and increase the brand’s recall value in tier 2 and tier
3 towns.
Commenting
on the association with Salman Khan, Mr. Dhruv
Shringi, CEO & Co- founder, Yatra.com said, “We are delighted to have
Salman Khan as part of the Yatra family both as a brand ambassador and
shareholder. We have always wanted expand to newer mass markets and associating
with Salman Khan would enable us to do the same.”
Talking
about his partnership with Yatra.com, Mr. Salman
Khan, Bollywood Actor said, “I am really excited about my association
with Yatra.com. This is not a normal brand association, where I am there just
for face value. With Yatra, I am also now a shareholder. I have immense
confidence on the brand and am hopeful that the association will be beneficial
for the both of us.”
Yatra.com
will be launching their new marketing campaign with Salman Khan in April. The ad
leverages Salman’s flamboyance and signature style to the hilt and with an
accent on rib tickling humor is sure to elevate the brand communication to new
heights.
About
Yatra.com
Yatra.com is India’s
leading online travel company. Positioned as a brand “Creating Happy
Travellers”, it provides information, pricing, availability, and booking
facility for domestic and international air travel, railway reservation, hotel
bookings, holiday packages, buses, and car rentals. We offer a host of travel
services designed to make business and leisure travel easier.
Based in Gurgaon, India,
Yatra is a one-stop-shop for all travel-related services. A leading consolidator
of travel products, Yatra.com provides reservation facility for more than 3,800
hotels across 336 cities in India and over 90,000 hotels around the world.
Customers can access
Yatra.com through multiple ways: through our user-friendly website, 24x7
multi-lingual call center, a countrywide network of Holiday Lounges and Yatra
Travel Express stores or through their mobile phones. Yatra.com provides booking
facility for all the popular as well as exotic national and international
destinations. Launched in August 2006, Yatra is today ranked as the leading
provider of consumer-direct travel services in India. Yatra.com has emerged as
the most trusted travel brand in India and we were recently voted ‘Most Trusted
Brand of India’ in the online travel category by Brand Equity, and also received
the coveted most preferred online travel company award twice at the CNBC/Awaaz
Consumer Travel Awards.
Our
InvestorsYatra.com is backed by
well-known and reputed investors: PromodHaque’s Silicon Valley-based Norwest
Venture Partners (NVP), Reliance Anil DhirubhaiAmbani Group’s Reliance Capital,
RaghavBahl-promoted Network 18, and Intel Capital, the strategic investment arm
of Intel. 
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