सोमवार, 7 मई 2012

FATBOY SLIM WHIPS UP INDIA INTO A FRENZY

Hotly anticipated musical sensation, Norman Cook systemically ripped apart audiences as he took center stage at Huda Grounds, Gurgaon and EZONE Club, Bengaluru to mark his maiden tour in India throughhigh decibel and illustrious concerts. History got rewritten this summer as this multi-faceted superstar DJ knownfor the massively successful Big Beach Boutique bestowed upon his fans with the ultimate euphoric lifestyleexperience. 6thDimension Entertainment Pvt. Ltd. in association with Elements Inc. presented an epic andstimulating weekend to music lovers who attended the sold-out Fatboy Slim India Tour. The tour kickstarted withstunning performances, mind blowing visual stimulations and digital interactions featuring some of the bestmusicians from around the globe and India.An artist who was awarded a star on the city of Brighton's Walk of Fame, next to that of Winston Churchill, FatboySlim walked in with his Zen-like presence and banged the place out from track one and saved his best compositionsfor the latter half of the most hysterical night. The tempo of the concert took off with some chill beats followed by the crowds putting their hands up in the air to rapid fire sound of bass. The audience charmer played his masterfulset with no downtime and that was so “giving” to his audience, sending everyone in a seismic wave of absolute frenzy. Crowds in the VIP lounge were seeing climbing on the bar stools to get a better view of the artist whilethrobbing crowds in the normal section were seen breathlessly dancing and screaming relentlessly at mosteardrum damaging acts of the day. The technical support was simple but effective with 3D laser lighting,psychedelic visual effects, moving lights, onstage fireworks and prestige sound and the anything-goes dancingmultiplied manifold, till the ground shook beneath the feet. The open-air discotheque truly came alive only whenhe waltzed onto the stage, and spun a set like it was his last. As the crowd was continually bathed in frantic,colourful 3D laser lights, his music went from twisted to psychedelic to maniacal bass bombing. He dropped his favourite numbers like Weapon of Choice, Praise You, The Rockafeller Skank, Right Here Right Now and ChampionSound. By the end of the night, the crowd was still chanting his name.Revelers were treated to a larger-than-life wealth of musical acts creating a national hysteria in the sub-continentthrough a contemporary music platform. Known to be one of the world’s most celebrated and legendary dancemusic record producers, he enthralled the enthusiastic audiences with his dynamic moves and captivatingcompositions. It was an interesting sight to watch the official World Cup DJ, with MTV Awards and Brit Awards tohis credit, take music to another level while he boogied the night away with funk-laden grooves in his ultra-cooland stylish personna like there’s no tomorrow.Fatboy Slim’s increasing demand and acclaimed talent has made him one of the most desirable artists in the worldof electronic dance music which is fats gaining popularity in India. This is the very first time that he performed inthe country with exhilarating performances that got temperatures soaring at the well-organized event. Hedelivered high octane and electrifying full live DJ set performances comprising of his all-time favourites andchartbuster hits with a focus on a style of music and DJ-ing that defies genres and stereotypes. He sure did reignitethe magic he created at global festivals like Glastonbury Festival, Big Beach Boutique, O2 Wireless Festival,Rockness Festival, Coachella Valley Music Festival, Good Vibrations Festival, Sziget Festival, V Festival, CoolBritannia FIFA World Cup Music Festival, Neapolis Festival, Detroit's Electronic Music Festival, Voodoo MusicExperience and Ultra Music Festival where audiences ran into counts of more than two lac persons.It was a spectacular sight to watch personalities from all walks of life letting their hair down at the 120 minute high octane performance which got rave reviews from audiences post the event. The grand evening featured powerpacked curtain raiser events by Arjun Vagale and Dualist Inquiry in Gurgaon and DJ Ivan and Brute Force inBengaluru who kept the jubilant audiences on their feet throughout the evening. Adding an engaging element tothe concert were hosts Nikhil Chinapa in Gurgaon and Rohit Barker in Bengaluru who left the audiences spellbound with their witty dialogues. The concert was followed by impressive and houseful after parties hosted by DJMash and Nucleya in Gurgaon and Rohit Barker, DJ Pearl and Nikhil Chinapa in Bengaluru where crowds refusedto leave hoping to catch a glimpse of the international music sensation.Speaking on the occasion Mr. Veddant Rathi, Director, 6th Dimension Entertainment Pvt. Ltd. said, “India has aburgeoning electronic music scene of its own with the sudden appreciation towards commercial music in recent times. India is becoming home to many international artists and we aim to bring world class performersrepresenting different genres of music to India in the future. Moreover an artist like Fatboy Slim is a dream cometrue for anyone and people from all over the globe especially travel to his global festivals to get a taste of what iscalled as the world’s best electronic dance music experience. This is the once in a lifetime experience we deliveredvery successfully to all his fans in India.”Being one of the top 50 must see act before you die, multi-million record seller Fatboy Slim stated, “India was afantastic experience. I loved all my fans and the whole experience of playing to a crowd of people who understanddance and music and have it running in their very bloodline is just insane. But I have to say, the setup was stellar.For the Indian fans, you have to know what exactly they’d like to hear, to draw them in. I’m glad there was amplesupport tonight. The vibes were perfect I am looking forward to the next trip, till then keep it musical.”Adding on, Mr. Gurpreet Singh, General Manager Marketing, United Breweries Limited said, “Kingfisher Livewirehas been associated with the best of artists to bring to the Indian audience an experience unparalled. The propertybrings together the crème la crème of the music industry on a single platform with an aim to inspire audiencesthrough one unified language - music. Kingfisher Livewire is proud to be associated with the Fatboy Slim tour, anamalgamation of world class music and the best of the beer to give people the ultimate clubbing experience”.
Mr. Mehul Choksi, Chairman & Managing Director, Gitanjali Group, explained, “In the world of jewellery, Gitanjaliis a path breaker having participated in and developed live experiential events to build bonds with its consumers forover a decade now. From fashion ramps to the race courses, from popular sports like T20 crickets to motor racing,from Bollywood nights to socially relevant causes, Gitanjali has been present at a range of events associated withthe hi-life. Its association with Fatboy Slim concert was only a natural extension. Gitanjali has always beenassociated with not only lifestyle events but also musical nights of all genres. This time, Gitanjali group, has tiedwith celebrated beach artist, official World Cup DJand legendary dance music superstar, Fatboy Slim, and is all setto enthrall Indian audiences.”Lastly leading festival director, Mr. Nikhil Chinapa who is known as the master of EDM in India opined, "Dancemusic has a huge market worldwide and I'm glad to see a legendary artist like Fatboy Slim finally coming to India.Fatboy Slim's India tour will further the cause of dance music in the sub-continent and will generate a shift of the genre from niche to mass. A lot of my friends attended the concert and gave me fabulous reviews. I feel privilegedto be associated with his first ever tour."Fatboy Slim seems to be getting better after every performance. Born in 1963 which makes him the mature age of49, the father of dirty break beats just continues to grow with the electronic music industry. The artist received awell-deserved encore etching a permanent EDM-magnificent memory in every reveler’s soul. But boy did he make a hell of an introduction! His heavy trance and trippy house basslines left the fans hypnotized and breaking into fitsof wild dance. We wouldn’t be surprised if he makes more visits to India—on demand! Such a fantastic entertainer deserves such heavenly praise!The Indian edition of Fatboy Slim India Tour was brought to the country by 6thDimension Entertainment Pvt. Ltd. inassociation with Elements Inc. and supported by Submerge and 3rd Rock Entertainment. Sponsors includedKingfisher Livewire, Gitanjali Morellato Time, VH1 and MTV

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