KBC 2012
LAUNCHES ON SONY ENTERTAINMENT TELEVISION
Starts 7th
September, Friday to
Sunday at 8:30 p.m.
Mumbai, August
29th, 2012: Weekends
will not be the same again, as after two stupendously successful seasons
‘Kaun Banega
Crorepati’
(KBC), India’s
biggest reality game show is back in all its electrifying glory to set your
television screens alive starting September 7, 2012 on Sony Entertainment
Television. The game show that has created history on Indian television with the
iconic Amitabh Bachchan as its host is all set to delight its audiences with a
brand new innings this season with ‘Sirf Gyaan Hi
Aapko Aapka Haq Dilata Hai’ as the central theme. Produced by
Big Synergy Media Ltd, this season of KBC will air at the weekend slot from
Friday to Sunday at
8:30 p.m.
The show was launched today with
the rendition of a powerful narrative on ‘Gyaan’ by none other than the one and
only Amitabh Bachchan in his classic baritone. Speaking on the occasion
Mr. N.P Singh,
COO, Multi Screen Media said, “It is a
glorious moment for all of us at Sony to bring back another power packed season
of the magnificent game show Kaun Banega Crorepati on our network, This year’s
theme ‘Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai’ celebrates knowledge as the
greatest leveller in our society and a potent change agent.”
Added Ms. Sneha
Rajani, Senior EVP and Business Head, Sony Entertainment Television, "We are
honoured to have the one and only Mr. Amitabh Bachchan hosting KBC once again.
He brings tremendous amount of charisma and his ability to connect with one and
all with his sincerity and humility takes the show to another level. KBC is not
just a popular game show, but a powerful platform where people from all across
India, cutting across the demographic, geographic and social boundaries
converges to celebrate common man’s triumph against all odds. It celebrates
knowledge as a powerful tool which can help change his destiny.”
Speaking on the occasion,
Mr. Siddhartha
Basu, CMD, Big Synergy Media Ltd. said "We're back.
This time we've gone further down the road into the heartlands and hinterlands
of India, and come up with a fascinating line-up of ordinary Indians as
contestants, extraordinary for their diversity and individuality, each one of
them looking for an opportunity to transform their lives through this knowledge
game. They're more
knowledgeable than before, better prepared, and hungry for success. They are the
unseen faces of an emerging India, thirsting to prove themselves. It promises
the viewer quality entertainment, which engages both the heart and the mind.
"
After the extraordinary response
to the KBC auditions this year, where approximately 1.5 crore people registered,
the biggest game show on television is back once again to make Crorepati’s out
of ordinary people. Kaun Banega Crorepati is more than just a television show on
Sony Entertainment Television (SET). It is a true phenomenon which is all set to
entertain you for 21 weekends, 58 delightful and heart-wrenching episodes, that
will comprise of special episodes with unique and distinct themes which will
capture a little bit of India in every episode, lined up to ignite the minds and
hearts of Indian audiences.
Online users can log on to
www.kbcsony.com the official online destination
for KBC and re-live the excitement of the past seasons of the show and
increase their “Gyaan” by playing the KBC game online, get behind the scene
snippets, have the opportunity to win passes to visit the KBC studio, engage
with interactive social applications and a lot more. On social media, you can
find us on Face book and Twitter on #KBC. So get set to be glued to the edge of
your seats and witness some brilliant winning moments on television as “Kaun
Banega Crorepati”
Starts on September
7, 2012 Friday to Sunday at 8:30p.m only on Sony Entertainment
Television.
About Sony
Entertainment Television:
Sony Pictures Television (SPT)
backs Multi Screen Media Private Limited, which is India’s leading television
network. It comprises of Sony Entertainment Television (SET), one of India's
leading Hindi general entertainment channels; MAX, India's premium Hindi movies
and special events channel, SAB; a family comedy entertainment channel; SIX, a
premier sports entertainment channel, PIX, the English movie channel and MIX a
refreshing Hindi music channel. Since its launch in October 1995,
SET has created a unique space for itself in the Indian Television industry.
Pioneering new waves in television programming, with blockbuster movie
premieres, big format non – fiction shows and an impressive array of fiction
shows like Kaun Banega Crorepati, Entertainment ke liye Kuch Bhi Karega, Bade
Acche Lagte Hain, Kuch to Log Kahenge, Parvarrish, CID and Crime
Patrol. Sony Entertainment Television has
been providing strong platforms for over 700 brands to reach over 50 million
households in India. In addition, Sony Entertainment Television is also
available in US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore,
Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and
Seychelles. In total, SET influences over 300 million viewers in the Indian
sub-continent, and the South Asian Diaspora worldwide. Sony Entertainment Television is a
part of the network of channels distributed by The One Alliance - a
joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications
India. Other channels in the One Alliance network include Sony HD, MAX, SAB,
MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel
Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and
Discovery HD World, it also distributes the leading News network in the country
- the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the
premium Sports’ channels - Neo Prime & Neo Sports.
About Big
Synergy Media Ltd
As a leader in the field of non -
fiction shows, BIG Synergy has had a rich haul of multiple nominations and as
many as 16 awards in the last couple of years, including the Indian Telly Award
for Production House of the Year, for its excellence and variety of programmes,
and the TV Show of the Decade at the Big Star Entertainment Awards for Kaun
Banega Crorepati.
BIG Synergy is now producing
television programmes out of 4 centres - in Delhi, Chennai, Kolkata and
Mumbai.
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें