बुधवार, 26 सितंबर 2012

Announceme​nt - Swedish House Mafia One Last Tour- Dates & Venues Revealed

IN THE MOOD FOR DANCING ONE LAST TIME
ONE LAST TOUR -FINAL TOUR OF SWEDISH HOUSE MAFIA CONFIRMED
GLOBAL DANCE MUSIC SUPERSTARS SWEDISH HOUSE MAFIA CONFIRMED FOR NOVEMBER VISIT IN ASSOCIATION WITH SUBMERGE
 Highlights At A Glance:
SHM announces India as part of it’s opening weekend of One Last Tour, their keenly awaited last ever global tour before disbanding
  • Submerge has worked diligently over the past 4 months with SHM management to make the tour a dream come true for dance music fans
  • Sunburn to collaborate with Submerge on this event for the Sunburn Arena Series
  • SHM excited to experience India during Diwali - the festival of lights
  • Expected audience of 20,000 persons per city
  • Tickets to go on sale from 8thOctober 2012
  • Performance on 17thNovember 2012 at Sunburn Arena, Turf Club, Mumbai and 18th November 2012 at Sunburn Arena, Unitech Golf Course, New Delhi
  • Official introduction of the band’s second compilation album “Until Now” which is the official soundtrack to One Last Tour and will serve as the set list for the tour
  • India, September 2012- Swedish House Mafia are proud to announce the final leg of their world tour. After a week of dots appearing around the globe, over 20,000 sightings from planes to projections, fans joining in across the world and trending globally twice on Twitter, the dates have finally been revealed. Spanning the globe, One Last Tour, will be their most extensive and extravagant shows to date starting in World Trade Center, Dubai on 16th November and will see the band travelling across continents, visiting India, Russia and South Africa for the first time to perform for their loyal fans. The tour will then hit North America from February 2013 where the Swedes will once again play at New York’s legendry Madison Square Garden as well as a night at the Barclay Center.
Yes, it’s true, the famed act that sold out at the world’s biggest venue, the celebrated Madison Square Garden in nine minutes flat proving to the world that electronic dance music industry was big enough to compete with legendary pop, hip-hop and rock acts will be enthralling dance music revellers during their stopover in the sub-continent.
The event is bought to the country by India’s leading and largest music promoters, Submerge and will be executed by the leading dance music brand, Sunburn on 17thNovember 2012 at Sunburn Arena, Turf Club, Mumbai and 18th November 2012 at Sunburn Arena, Unitech Golf Course, New Delhi. The property will be promoted under Sunburn Arena Series.
The band will release their second compilation album entitled “Until Now” from 19thOctober 2012 which will be the official soundtrack to One Last Tour. The album will also serve as the set list for their upcoming tour comprising of 22 tracks the trio have planned to perform. The follow up to their double gold-selling mix album “Until One”, the new album will feature a unique collection of Swedes’original tracks, remixes, exclusive collaborations, club favourites and solo productions. ‘Until Now’ will include their global club anthems like “Don’t You Worry Child”, “Every Teardrop Is A Waterfall”, “Calling”, “In My Mind”,“Lights”’, “Euphoria” and many more previously unreleased tracks
The band, who had initially expressed a desire to visit India only during Diwali, will now be performing in two cities giving audiences a world-class extravagant experience, with stage production of the likes of which this country has never witnessed before. The band has delivered some hit platinum-selling singles like "Save The World," "Greyhound", “One” and “Miami To Ibiza” that have gained top positions on international charts and continue to be top favorites at many clubs.
On the occasion, Nikhil Chinapa, Director, Submerge & Festival Director, Sunburn, states, “When the Swedes announced they were disbanding they broke a billion hearts across the world and in India too. For all of India’s dance music fans, the One Last Tour is going to be your last chance to see and hear the Swedes together. Their music has brought people of different backgrounds together in a way that’s impossible to describe. I’m looking forward to hearing 20,000 Indian voices, who belong to different cultures, speak different languages and have different customs and traditions, singing “Who’s gonna save the world” and “Don’t’ you worry child…”together. Join us as we celebrate life and love as One, with the Swedish House Mafia in India.”
Speaking from across the globe, Steve Angello from the Grammy nominated Swedish House Mafia reiterates, “We are extremely excited to connect with our fans in India and India was a strong contender on our final tour touring calendar. Infact Axwell has been telling us for years to visit India for it’s vibrancy when it comes to dance and music and it’s great that Submerge has made this a reality for us. This is going to be our last tour to India for the very first time and we are hoping you are ready!”
In perspective of the band’s announcement of disbanding, many Indian fans were left inconsolable. But in light of this latest global confirmation, music connoisseurs will get a mind blowing opportunity to witness the band in their full glory. With numerous global artists making a headway into India, we are certain that this act by Swedes will give every dance music fan an unforgettable memoir.
India will finally be on the global EDM map this fall with all praises reserved for India’s proficient music maker and connoisseur - Nikhil Chinapa! The release of the tour dates have caused fans worldwide to take to social networking sites and share their excitement over the highly anticipated show. One Last Tour will be highly emotive as the band bid a final farewell to their fans across the world with an underlying promise to create unrivalled memories for fans and band alike. A special and spectacular finish for those who Came, Raved and Loved!
NOTE TO EDITORS:
ABOUT SWEDISH HOUSE MAFIA
The prominent DJ super group who officially set-up in 2008 consist of three house disc jockeys and producers, Axwell, Steve Angello, and Sebastian Ingrosso who are a breath-taking phenomenon internationally with a noteworthy fan following in the sub-continent too. The individualistic musical expertise and dynamic knowledge of the three coupled with their collective history is the key to the Mafia’s continued success. Swedish House Mafia is a monster of its own with a long standing tradition of keeping audience’s energy pulsating throughout the show with exclusive mixes and a "big-room house" bassline driven set. Unfortunately, the band broke a million hearts when they recently announced through their website about their dissolution and that their current tour would be their last together as‘Swedish House Mafia’. Swedish House Mafia’s arena-sized house party profiled by a massive laser-and- pyro-fuelled spectacle completed the revolution of the new musical movement with electronic dance music moving away from DJs spinning in urban clubs to spearheading the international concert-biz phenomenon. This summer the band bid a glorious farewell in UK with more than 65,000 attendees through a spectacular and one of their largest headline shows to date at Milton Keynes Bowl against a show-stopping backdrop of lasers, fireworks and flames.
ABOUT SUBMERGE
Nikhil Chinapa, Hermit Sethi and Pearl, the three directors at Submerge, aim to create electronic music experiences that change lives. Submerge events connect fans with their music idols. Over the years, Submerge has built the Indian club scene by bringing some of the biggest names in global dance music to India, including: Armin van Buuren, Axwell, Fatboy Slim, Gareth Emery, Markus Schulz, Mark Knight, and Sander Van Doorn.
ABOUT SUNBURN
Sunburn festival is Asia’s Premiere Electronic Dance Music (EDM) Festival. This ultimate lifestyle experience is an annual property of Percept which was inaugurated in 2007 in Goa followed by editions in Mumbai and Noida. This three day fest is a synergy of music, entertainment, food, shopping and lifestyle that attracts tourism in Goa to a tune of over a lakh of people in 3 days. It caters to a wide Indian and International audience and showcases India as a dance festival destination to the world. It’s been voted as the best live entertainment event of 2008 & 2010 and the best festival of 2011 at the WOW Awards. Over the next 12 months Sunburn is all set to rock in Dubai, Jakarta & Singapore.
FOR ADDITIONAL MEDIA QUERIES, PLEASE CONTACT:
Metigon Enterprises Pvt. Ltd.
Jashoda Madhavji, 9892217007 /jashoda.madhavji@gmail.com

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