As part of the annual innovations strategy, Oscar stylised inners have chosen to associate with the upcoming movie Raaz 3 which stars their current product endorser Emraan hashmi in the lead opposite gorgeous BipashaBasu and the young starletEsha Gupta. Directed by Vikram Bhatt and released by Fox Star Studios’ this third movie in the horror series Raaz 3 is keenly awaited by the audiences and is due for release on 7th September.
Oscar garments a well-known brand for their men’s innerwear and range of vests collection, is expanding their product portfolio by launching a youth wear collection under a new brand name called Oscar Jeans. Oscar has had a long term association with Emraan hashmi to promote their innerwear range and now they are looking at newer avenues like movies & entertainment to target the youth which forms their core consumer segment for their upcoming range of products.
Adds Mr. Suresh Jhawar M.D. Network Industries Pvt. Ltd. “we are happy to be associated with Raaz3 and feel the film has a very mass appeal and caters to a very wide target segment which is also the consumer base for our range of products”
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