Sony
Music has always believed in promoting their artists across different platforms
while presenting them with new challenges that help leverage their talent.
Keeping the same in mind, Shri, a Folktronic artist has been signed by Fox STAR
Studios India to create the theme track for their much awaited forthcoming movie
- Life of Pi. Shri, one of the pioneers of the ‘folktronica’ genre, draws upon a
multitude of cross-cultural musical influences in his compositions.
“It’s an honour
to be a part of such a prestigious project. I have been given the space to
create my own music while keeping in mind the aesthetics of the film. Ang Lee is
known to give cinema a new dimension and I have loved every bit of working with
him. I am excited for the launch and hope people across the globe will like my
work“, comments Shri in light of the forthcoming film
release.
Based
on the best-selling novel, Life of Pi explores the journey of an Indian
zookeeper’s son named Pi, who finds himself in the company of a hyena, zebra,
and a Bengal tiger after a shipwreck leaves them abandoned in the Pacific Ocean.
This movie is a creation of OSCAR Award Winner Director Ang Lee. The movie stars
immensely talented actors like Suraj Sharma, Irrfan Khan and Adil Hussain.
Shri
has gained recognition for scoring the Google Chrome short film based on the
dying Tanjore arts – this film was nominated for the prestigious CLIO and Cannes
Lions Awards in the Best Original Music category. Shri’s initial International
television & film music contributions were in 2002 for the popular
television series, ‘C.S.I’ and later, for the 2007 Hollywood film ‘Battle in
Seattle’ as part of the Badmarsh & Shri duo. Shri has since provided
background scores and soundtracks for Bollywood films such as Barah Aana (2009),
Striker (2010) and for numerous advertisements.
In
2011, Shri was featured on The Dewarists – a collaborative fusion music
television series, along with Rajasthan Roots and Monica Dogra. Additionally,
Shri’s live music act ‘Shrilektric’ – India’s first acoustic, electronic and
computing based performance concept has headlined
festivals including Sunburn and York Live, among others.
Folktronic, India’s first concept label
that brings the culture of folk music to the youth in an urban format. From
label, publishing, LIVE to artist & repertoire development & management,
Folktronic takes a 360 degree approach to represent Indian music on a global
stage. Folktronic is a brand under Day 1, an independent music initiative
undertaken by Sony Music.
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