~ Endemol India
adds a new dimension to the Bigg Boss franchise ~
Endemol India,
producers of some of India’s biggest television reality shows, today announced
their plans of transforming the hit reality show Bigg
Boss into a celluloid treat.
Endemol India in association with Select Media Holdings Pvt. Ltd’s film
production arm, Moving Pictures, is all set to jointly produce a horror comedy
based on the experiences of the people in the Bigg Boss house.
In what could
potentially be a first in the history of Indian television, a reality show is
now being made into a feature film. Widely known for its large format shows,
this venture will mark a significant leap for the versatile production house.
Apart from the mainstream Bollywood enthusiasts, Endemol India and Select Media
Holdings Pvt. Ltd. also plan to engage regional audiences with this horror
comedy.
Slated to go on
floors in early 2013, the film is currently in the writing stage. With the cast
being finalized, audiences will get to see an ensemble of stars from the small
screen as well as Bollywood. A few housemates from the previous seasons of Bigg
Boss are also being approached. Armed with state-of-the-art visual effects, this
horror comedy is all set to entertain the masses.
Says
Deepak Dhar, CEO, Endemol India, “The
success of Bigg Boss has achieved epic proportions,
where we have seen that it has become a part of people’s daily lives. One of the
biggest advantages is its ability to cut across people of all age groups. Being
constantly watched and controlled by somebody unseen and unknown makes way for
some intense drama. We are certain that we will be able to replicate the success
and recreate the unpredictability on the silver screen as well.”
Mr.
Nitin Tej Ahuja, Director, Select Media Holdings Pvt Ltd added, “Bigg
Boss is one of the most popular entertainment properties in India, and therefore
a perfect fit for us as a production house focused on quality commercial cinema.
As a concept and a format, Big Boss inherently has a fabulous cinematic
potential and we are looking forward to working with Endemol India in bringing
this very exciting property to the big screen.”
About
Endemol India
Endemol India is
one of the leading and most valuable content production company in India across
television, film and digital content. The company is a 51:49 joint venture
between Endemol BV- the world’s largest independent television production
company and CA Media – the Asian investment arm of The Chernin Group (TCG). The
company has over the years produced successful television shows like Bigg
Boss, Fear Factor, Laughter Challenge, Jo Jeeta Wohi Super Star, over 400
episodes of Deal or No Deal and the recently launched The
Money Drop for Sun Network amongst others. Endemol India has also forayed
into the movie making business with the remake of blockbuster Kahaani
in Tamil & Telugu.
About
Select Media Holdings Pvt. Ltd.
Select Media
Holdings Pvt. Ltd. Is one of India’s leading content companies with wide-ranging
interests across media verticals including film and music IPR management across
platforms, print media publishing, media research and marketing. It’s film
production arm, Moving Pictures, is currently producing Tigmanshu Dhulia’s
Bullet Raja starring Saif Ali Khan, Sonakshi Sinha, Irrfan and Jimmy Sheirgill
in association with Fox Star Studios, Tigmanshu Dhulia’s Saheb Biwi Aur Gangster
Returns starring Irrfan, Jimmy Sheirgill, Soha Ali Khan and Mahie Gill in
association with Viacom 18 Motion Pictures and Mahesh Kothare’s Zapatlela 2 (3D)
in Marathi.
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