- Celebrations featured live performance by Mickey & Friends on Disney and Bollywood songs -
Disney and Oberoi Mall made this summer holiday season a memorable one for all Mickey and Friend’s fans, by bringing Disney Magic to Mumbai beginning June 2nd to June 9th at the Oberoi Mall, Goregaon. The world’s most loved characters, Mickey Mouse along with Minnie Mouse, Donald Duck and Goofy travelled to Mumbai to perform live at the Disney Magic event. Fans also got an opportunity to meet and greet with the characters and create some truly magical memories.
The characters entertained kids and families over two days (on June 5 & June 6) with their lovable antics and a whole lot of singing, dancing, storytelling, fun activities that families participated in. Mickey also had a special Bollywood surprise in the show that got kids and families to shake a leg themselves! Mickey and friends danced to popular Bollywood hits such as “All is Well”, “Disco Deewane” and “Auntyji”.
“Mickey and friends are loved by fans across India much like they are loved all over the world. Through Disney Magic we areproviding kids and families in India an opportunity to experience our stories and engage with our characters first hand. We also added the local flavour in an interesting manner as Mickey and Friends danced to the popular Bollywood songs”, said Roshini Bakshi, MD, Licensing and Retail, Disney UTV. “We are constantly working towards making our characters and stories a part of our fans day-to-day lives by giving them an opportunity to experience these across multiple platforms”, she added.
Mr. Nirzar Jain, Vice President, Oberoi Mall said, "We are delighted to see so many happy faces at the Disney Magic event. Through this eight-day extravaganza, kids and families got an opportunity to meet their favourite Disney characters. It was a privilege to provide our Mumbai shoppers a special experience by bringing them close to Mickey Mouse, Minnie Mouse, Donald Duck and Goofy and also offering one lucky family an all expenses paid trip to Hong Kong Disneyland. We look forward to entertain and engage our patrons with more such fun-filled events in the future as well."
Right through the eight day celebrations, Disney is creating magical experiences for fans through a gamut of activities that are sure to keep them hooked. Disney has created various zones including Mickey Mouse & Friends Main Stage area, Disney Princess Zone with Princess makeovers and nail art sessions, Disney Pixar Cars Zone with PS3 video gaming and Disney Pixar R.C. Championship and Disney the merchandize Zone.
In India, Disney has a range of products available in the market to give our Mickey & Friends fans an opportunity to bring home the magic of Disney.
Apparel & accessories: Kids and Adult apparel, Scarves, Footwear, Sunglasses, Watches, Umbrella, Innerwear, Infant Range and Raincoats
- Home & Infant: a line of home electricals, ceramic tableware, Melamine tableware, Wall Décor, fans, bed linen, door mats, storage, bathroom accessories, tiles.
- Publishing: Comic books, colouring & activity books, and novelty books, storybooks, learning aid books, learning charts and digital e-books
- Toys & Electronics: Plushes, Scooters, Board games, Puzzels, Bi-cycle, Outdoor sports, musical instruments and electronics
- Home Entertainment: Mickey Mouse Club House set of DVDs has been recently launched and will be given out along with an activity book
- Back to School: Stationery products, lunch boxes, water bottles, backpacks, trolley bags, compass boxes, sipper bottles, art and craft and lunch bags
- For those who want to relive Mickey & Friends stories can watch, Mickey Mouse Clubhouse, Have a Laugh Series and movie specials such as ‘Mickey, Donald, Goofy: The Three Musketeers’ on Disney Channel or Mickey Mouse Clubhouse, movies such as Mickey Mouse Clubhouse: Space Adventure, Mickey Mouse Clubhouse Road Rally Adventure, Mickey Mouskersize on Disney Junior
The cities and schedule of the Disney Magic event:
City
|
Date/ venue
|
Activity
|
Show Timings
|
Mumbai
|
June 2-9, 2013
OBEROI MALL, GOREGAON
|
Disney Magic 8 Day celebration
|
Starting 12 noon to 8 p.m.
|
June 5-6, 2013
OBEROI MALL, GOREGAON
|
Mickey & Friends performance
|
2 pm, 4 pm, 6 pm and 8 pm
| |
Bangalore
|
May 31-June 9, 2013
FORUM VALUE MALL, WHITEFIELD RD
|
Disney Magic 10 Day celebration
|
Starting 12 noon to 8 p.m.
|
June 8-9, 2013
FORUM VALUE MALL, WHITEFIELD RD
|
Mickey & Friends performance
|
2 pm, 4 pm, 6 pm and 8 pm
| |
Chennai
|
June 7-16, 2013
FORUM VIJAYA MALL, ARCOT RD,
VADAPALANI
|
Disney Magic 10 Day celebration
|
Starting 12 noon to 8 p.m.
|
June 15-16, 2013
FORUM VIJAYA MALL, ARCOT RD,
VADAPALANI
|
Mickey & Friends performance
|
2 pm, 4 pm, 6 pm and 8 pm
|
For further information, please contact:
Namita Jadhav | Corporate Communications |+91 22 98205 47660 |namita.jadhav@disney.com
Kanika Maheshwari | Perfect Relations |+91 9867046827| kmaheshwari@perfectrelations.
Tulika Alva | Perfect Relations |+91 9820501507| talva@perfectrelations.com
About the Oberoi Mall:
The Oberoi Mall is located at Goregaon-east on the Western Express Highway and offers almost 5.52 lakh square feet of Fun, Food, Fashion and Films. It has occupied a significant position in the minds of customers and retailers. By reflecting and enabling customers’ lifestyles and delivering affordable luxury with a philosophy of ‘customer first’, the Mall has distinguished itself as something truly special on the retail landscape. Pioneered by the real estate development company, Oberoi Realty Ltd. (popularly known as Oberoi Constructions) Oberoi Mall has found a unique niche amongst quality conscious and discerning customers and offers facilities that include two levels of basement with a parking capacity for approximately 1,000 cars, a large central atrium with natural light, elevators and escalators for internal circulation, central air-conditioning and an integrated building management system.
About Disney Consumer Products:
Disney is the largest retail character licensor in the world with US$37 billion in character merchandising retail sales globally in 2012. Disney’s Consumer business include: Toys; Fashion & Home; Food, Health & Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail Sales and Marketing the Consumer business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally-appealing merchandise.
Today, Disney products are available across over 100,000 retail touch points in India. Disney Consumer Products (India) continues to focus on broadening its distribution by expanding product reach beyond large cities through existing licensees and retail relationships. Working with over 140 licensees across categories, Disney’s retail presence, such as the unique “store-in-store” concepts in prominent retail outlets such as Lifestyle and Hamleys in Mumbai, Sapphire in Bangalore, Landmark stores, deliver a broad range of products and continue to reach more and more consumers across the country.
In an endeavour to provide consumers with the best choice, the greatest convenience and flexibility, Disney and Net Distribution Services launched www.shopatdisney.in, extending Disney’s reach beyond large cities and making Disney merchandise collection available online and just a few clicks away. Disney Consumer Products has also leveraged the growing e-commerce market in India, by making Disney branded products available across all the key online portals such as Flipkart, Snapdeal, First Cry etc.
Disney Publishing Worldwide (DPW), also the biggest publisher of children’s books in the world, has over 500 titles published through local licensees and runs a growing direct distribution business with over 120 titles. In 2012, the publishing division sold over 4 million books in India to children who continue to engage with their favourite Disney stories in print.
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