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| Harlequin book cover |
Maruti International is teaming up with Harlequin India for a first of a kind content partnership to feature the characters of its blockbuster movie franchise - 'Masti' & now ‘Grand Masti’ in an exciting book. For the first time ever in Bollywood, this International publishing house has licensed the character rights of a feature film!!!
In 2004, Masti, a film directed by Mr. Indra Kumar, set the trend of adult-comedy in Bollywood. Taking forward the legacy of this brand, Bollywood's current hot topic of Adultery is presented once again by him in a new and refreshing light, in the much-awaited sequel - 'Grand Masti'. This light hearted comedy is like a breath of fresh air deviating from serious cinema, taking adult-comedy many notches higher than its original flick. The film's exciting trailer will also be unleashed this week on the internet!!
Commenting on the tie up Ashok Thakeria says, “We are humbled & privileged that the international publishing house behind 'Mills& Boon', have chosen Grand Masti to enter the Bollywood arena, by licensing the character rights of a film for the first time, under their 'Spice' imprint. The tie up between Harlequin and Grand Masti is a boon to the series as well as to the readers of the book. On one hand we are going to have an increased audience, fans of the film’s franchise will also be turning pages in the bargain and that I think is important today for people not to let go of reading habits,” says Thakeria.
As part of this tie-up, both teams are announcing the “Grand Masti Fun & Fabulous Author” contest, which is looking for new authors to submit a fun original short story, featuring any one or all three of the movie’s main characters. Two winning entrants will receive a gift hamper and have a chance to get their short story included in the e-book version, to be released globally. The print book will be available across the Indian sub-continent.
“The Harlequin-Grand Masti tie-up is the first of its kind partnership, aimed at taking story content across platforms and build upon the synergies of the cinematic and narrative fiction genres and to reach out to more consumers”, says Amrita Chowdhury, Harlequin India’s Country Head & Publishing Director.
"The book ‘Grand Masti: The Fun Never Ends’ will feature fun, rib-tickling and excitement-filled escapades of the three main characters of the film- Amar, Meet and Prem, played by Riteish Deshmukh, Vivek Oberoi and Aftab Shivdasani on screen. The movie franchise has been dubbed as India’s first adult comedy, on the lines of Hollywood blockbusters such as the American Pie series and The Hangoverseries. The book will be published by Harlequin under its Spice imprint & it has been written by author Neha Puntambekar." She adds
Harlequin and Maruti International are inviting aspiring authors to enter the “Grand Masti Fun & Fabulous Author” contest to submit their original story between July 18th 2013 and 3PM IST on July 24nd 2013. “The idea of this web contest is to offer the loyal fans of this franchise, movie-goers and book-readers a deeper engagement with the characters of the film,” says Amrita Chowdhury, Country Head and Publishing Director at Harlequin India.
“The e-book format really explodes the geographic boundaries for a writer, and makes the story available to readers around the world. Primarily for Indian authors and Bollywood-related books, we expect to see huge interest in the diaspora readers in the various global markets where the movie will be released.”
“If the story idea is fabulous and workable, we don’t mind making a film that emanates from the idea,” promises ace director Indra Kumar.
So for the audiences it is time to watch movies, read books and write stories. That’s surely a lot of Grand Masti!!!
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