Yash
Raj Films Licensing & 99games Online Pvt. Ltd. announce a
multi-title license to create games around the Dhoom franchise
Yash Raj Films Licensing and 99Games Online Pvt. Ltd. have entered into a multi-year, multi-title licensing
agreement for the development and publishing of mobile games based on
the popular Dhoom film franchise. The first game in this series will be
marketed with the release of the highly-anticipated "Dhoom:3", which
opens in theatres worldwide on December 20, 2013.
“99Games
Online is the perfect company to create mobile games based on Dhoom
franchise. The company’s ability to produce high quality exciting games
with true-to-life graphics will plunge players into the center of the
film’s action,” stated Rohit Sobti, Vice President of Yash Raj Films Licensing.
"We
are excited to announce this partnership with Yash Raj Films to build
best-in-class mobile games around the popular Dhoom franchise”, said Rohith Bhat,
CEO of 99Games Online. "The Indian gaming space is starved for quality
mobile games. The Dhoom franchise has set high standards of production
quality and entertainment quotient, and we intend to deliver the same
through a series of games which will be released globally"
Yash
Raj Films Licensing, a division of Yash Raj films, is charged with the
licensing and merchandising of the studios’ films. In addition to a
license with 99Games Online Pvt. Ltd., the Dhoom:3 licensing program
also includes Toys, Apparel, Phone, Tablet, Accessories, Bike
Autographics, Helmets, Paper Products, Cards, to name a few.
99Games
Online Pvt. Ltd. is all about creating fun, exciting and engaging games
for mobile. In a short span of time, it has released many successful
titles spanning multiple genres on mobile - Dream Star, The Jim and
Frank Mysteries, WordsWorth and many more. More details are available at
http://www.99games.in
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