SHEMAROO ENTERTAINMENT LAUNCHES HOME
VIDEO OF
THE CRITICALLY ACCLAIMED BLOCKBUSTER
FILM
“BHAAG MILKHA BHAAG” AT RELIANCE
DIGITAL XPRESS (PRABHADEVI, DADAR WEST)
Shemaroo Entertainment Ltd,
an established Filmed Entertainment “Content House” in the country
launches the much awaited Viacom 18 Motion Picture’s
title “Bhaag Milkha Bhaag” on
Home Video at Reliance Digital Xpress, Prabhadevi. The film is not only critically
acclaimed but has cast its spell at the box office as well. The occasion
was graced by the talented actor Farhan Akhtar, beautiful Sonam Kapoor, director
of the film, Rakeysh OmPrakash Mehra, Hiren Gada, Director, Shemaroo Entertainment
and Ajit Andhare, COO, Viacom 18 Motion
Pictures.
Bhaag Milkha Bhaag is a true story of the "Flying Sikh" -
Milkha Singh, an Indian athlete who was a national champion runner and
an Olympian. The tale winds through the plagues of a bloody civil war,
a lost childhood, homelessness and petty crime to victories hard won
and easily lost. It draws the intricate image of human trails, setbacks
and fate leveraged, against the sheer power of will.
Hiren Gada, Director, Shemaroo Entertainment shared his thoughts,
“We are glad to release Bhaag Milkha Bhaag, on Home Video in association
with Viacom 18 Motion Picture &
Rakeysh OmPrakash Mehra Pictures. The life-history of Milkha
Singh portrayed on silver screen, infuses energy and enthusiasm to chase
your dream no matter what! Take home the original DVD of the movie today
as his story is worth sharing with our generation-next.”
Ajit Andhare,
COO, Viacom18 Motion Pictures says," With the kind of acclaim and goodwill Bhaag Milkha
Bhaag has generated, the Home Video is keenly awaited. We are happy
to partner with Shemaroo for this platform and are confident that this
is another step in building a landmark Indian franchise for VMP and
its partners"
The DVD and VCD of Bhaag Milkha Bhaag are economically priced at Rs 399/- and Rs 125/- only. This Movie is also available on Blu-ray for Rs 799/- only.
About Shemaroo
Celebrating the golden jubilee, Shemaroo Entertainment Ltd is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is an established Filmed Entertainment “Content Houses” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 2800 titles.
Shemaroo is engaged
in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile,
Internet, Broadband, IPTV and DTH among others. With its partnership
with the major telecom operators and other digital media platforms,
Shemaroo is at the forefront of the digital age. The company has also
tied up with many content providers across the country. The “Shemaroo”
brand today is synonymous with quality entertainment in the Indian entertainment
eco system.
Viacom18 Motion Pictures Viacom18 Motion Pictures is India's finest fully integrated motion pictures studio. In just two and a half years of operations, VIACOM18 MOTION PICTURES has emerged as a force to reckon with by delivering a stream of critically and commercially successful films that have appealed to millions of Indians all over the world.. VIACOM18 MOTION PICTURES has produced and distributed 20 Hindi and 13 Hollywood films in this short span of time
VIACOM18 MOTION PICTURES also holds the rare distinction of having 11 titles in the last two years to have run successfully in theatres for more than 50 days - Golden Hits! The Studio has also backed path-breaking and much-appreciated creative work in the form of hits like Special 26, Kahaani, Gangs of Wasseypur, OMG - Oh My God!, Shaitan, That Girl in Yellow Boots, Pyaar ka Punchnama, Inkaar and Saheb, Biwi Aur Gangster Returns to name a few.
Viacom18 Motion Pictures swept all the popular and critical film awards this year with Kahaani, and Gangs of Wasseypur taking the top honours. 2013's slate promises to take the game even higher –Bombay Talkies, Bhaag Milkha Bhaag, Madras Cafe, and Boss.
The strategic alliance
with Paramount Pictures to market and distribute PPI line-up in the
Indian sub-continent has seen blockbusters like Transformers Dark of
the Moon, Mission: Impossible Ghost Protocol, Madagascar 3, Hugo, Paranormal
Activity and G.I. Joe: Retaliation to name a few.
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