बुधवार, 2 अक्टूबर 2013

Sony Entertainment Television presents ‘Desh Ki Beti… Nandini’

Jisne Bakhoobhi Sambhala Ghar Parivaar, Kya Chala Payegi Desh Ki Sarkaar?
Sony Entertainment Television presents ‘Desh Ki Beti… Nandini’
Starting October 7th every Monday to Thursday at 9 pm  
She is a student, a confidante, an advisor, a lover, a friend, a wife or a mother. A woman has various facets to her life and multitasks to fulfill each role to perfection. Tracing the journey of a typical Indian woman from the confines of her home to the limelight and expectations of political greatness is Sony Entertainment Television’s new fiction show Desh Ki Beti… Nandini. Starting October 7, Desh Ki Beti… Nandini introduces the story of Nandini, a strong, selfless and a socially aware girl who exemplifies kindness and humanity.   
Produced by Rashmi Sharma Telefilms, Desh Ki Beti… Nandini, set in Delhi is a tale that showcases how softness and strength is so delicately juxtaposed in every Indian woman. Hailing from a middle class family, Nandini Pandey (Kirti Nagpure) is a 23 year old, compassionate girl, who works for a wedding planning organisation. At home is a retired government officer father, a homemaker mother, an unemployed brother and a sister studying in college, making Nandini the sole bread winner of her family. Her optimistic approach and ability to connect with anybody is what makes her the ‘mohalle ki laadli’. She is deeply patriotic and socially responsible, enabling her to be the youngest member to manage her housing society council. On the other end of the spectrum is Rajvir Raghuvanshi (Rafi Malik) a young, confident and wealthy young scion of a prominent political family. He has lived a major part of his life outside the country and has limited knowledge about the socio political situation of his homeland. He returns to his family, and especially to his mother, Gayatri Devi (Sujata Sehgal) who is an ambitious politician and whose only dream is to fulfill her deceased husband’s dream of ruling the nation.  On the other hand Rajvir is passionate about music, is creatively inclined and has no political ambitions whatsoever.  Rajvir and Nandini, the two unlikely protagonists’ whose paths converge to create a saga that forms the stage for exceptional developments and changes the trajectory of their lives.  
Speaking on the launch, Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, said, “At Sony, we believe that television is a reflection of our society. Each show is conceptualized with pronounced shades of realism and aspirations which are extremely relatable to our audiences. ‘Desh Ki Beti… Nandini’ is an extremely refreshing show which we are launching in the 9:00 p.m. slot. The audience today thrives on shows which offer wholesome family entertainment, one that they can all sit and watch together. We hope to deliver on that promise with this compelling story on SET.”  
Rashmi Sharma Producer, Rashmi Sharma Telefilms added,” Desh Ki beti Nandini is a very unique and relatable concept. The show is based on a common girl Nandini, who has a very simplistic way of managing everything. Nandini is a responsible daughter and a responsible citizen as well. She is just like one of us, not someone very exceptional. Nandini will make every woman realise the managerial skills that they possess and inspire them. She will make everyone realise that a woman who can manage her family and her relationships so well even in adverse conditions, can also manage the society and the nation efficiently as these are the qualities a nations leader also needs to possess. Besides this, the show also has another side to it, which is a beautiful love story and a very important and grand Character Gayatri who will walk into Nandini's life, and will change her world completely. Desh Ki Beti….Nandini is a show that every woman will relate to. We are looking forward to our association with Sony and I am confident the viewers will appreciate this show.” 
The beautiful and talented Kirti Nagpure essays the role of Nandini, while newcomer Rafi Malik will be making his debut as Rajvir Raghuvanshi. Playing the role of Gayathri Raghuvanshi is Sujata Sehgal, while Suhasini Mulay will be seen as Ambika Raghuvanshi and Manoj Chandila will be playing the role of Abhay, the Raghuvanshi family’s political advisor.       
Tune in to Desh Ki Beti… Nandini’ on 7th October
Every Monday to Thursday at 9:00 pm only on Sony Entertainment Television
Character Sketches  
Nandini Pandey played by (Keerti Nagpure) 
The protagonist, Nandini Pandey, is a 23 year old, beautiful, young, compassionate girl, who is also innocent and principled. She views the world with optimism, and believes that there is enough in this world for everyone, only if we learn to share things and utilize them properly. This belief of hers comes from her natural and exceptional managerial skills. She manages everything well, her house, and work, as well as people and human emotions. Nandini is a people’s person who understands their emotions and feelings and is viewed as a one stop shop for solutions to all problems by those who know her. She is the alone female member of her society council and believes in peaceful solutions to problems. Nandini despises arguments or confrontations unless pushed to the edge. She loves quoting great people and giving references of famous anecdotes to prove a point. She hates politics and politicians, but over time, is impressed with Rajvir and believes that Rajvir represents people who have new and different thinking wanting to bring about a change in our society.  
Aanchal Pandey is played by (Nandini Mother) 
Aanchal Pandey is Nandini’s mother who a typical middle class woman and an extremely religious lady. She is a big devotee of goddess “Durga”.  She has blind faith in her god. She is known as a perfect housewife, who not only manages a perfect house but manages to stick to a budget. Though her grip on her purse is tight, she is extravagant when it comes to bestowing her children with values. She belongs from the “common man” category, whose purpose of watching the news or reading newspapers is only to see what’s affecting their monthly budget. Her world revolves around her family who is a priority in her life. 
Ashok Pandey is played by (Nandini’s Father)
Ashok Pandey is Nandini’s father who belongs to a lower middle class family. He is a simple hearted, honest man who is always ready to help his friends and neighbors in any given situation. He is a retired government employee. He is fighting for his pension to start with which he wishes to fulfill certain dreams. His repetitive efforts and requests to release his pension are denied by dishonest government officials. Still he hopes that with his continuous efforts he will surely get his pension sanctioned. In spite of his optimism, what hurts him deeply is the fact that his entire family is financially dependent on Nandini.  
Ritu Pandey is played by (Nandini’s Sister) 
Ritu Pandey is Nandini’s younger sister. She is a sweet, fun loving, and ambitious girl. She has a dream to pursue her career in the field of Fashion Designing from a renowned institute. She has an ultimate dream to get associated with all the Bollywood celebrities via this profession. She herself is fond of wearing fashionable clothes and going out on with friends but feels restricted due to her family income. Ritu is always on a look out for ways to get her pocket money raised. Even tries her luck with few part time jobs, like tuitions, but is too impatient to continue them. She loves her family, and most of all Nandini, who pampers Ritu to the fullest. 
Siddharth Pandey is played by (Nandini Brother) 
Siddharth Pandey is Nandini’s younger brother. He has graduated from an ordinary college. His ambition in life is to do a small time business and prosper in life as he believes that there is no scope for growth in employment. His months’ of unemployment and hardships have turned him a bitter and distrustful towards the system. He believes that the world is selfish and everyone is here for their own advantage. Siddharth’s day passes on phone discussing some business plans, or at home, taunting Ritu or teaching Nandini to stop being so kind to others. The biggest reason for his frustration is that Nandini alone has to bear the burden of the house while he, being the son, is not able to do anything. He never demands a single penny from his family, but Nandini always knows what he needs and gets it for him.  
Rajvir Raghuvanshi is played by (Rafii Malik) 
The male protagonist Rajvir Raghuvanshi is a 25 year old young, dashing, charming and confident man. He has lived a major part of his life in Britain. His love for his family and above all, his mother is unchallenged. He is finicky about cleanliness and doesn’t touch or eat anything which seems to be remotely suspected. Living away from India, has made him vulnerable to Indian conditions and he makes sure everything he touches or eats is properly sterilized and cleaned. During his childhood days, Rajvir had gone with his father for a political rally, where his father had died in a stampede. The flashes of that incident are still there in his sub-conscious mind which makes him extremely scared of crowds. His passion is music. He is not at all grounded in reality and is unaware of the harsh realities of life. He is influenced with western thought and wants to live a happy life. Rajvir has a girlfriend, who is a daughter of an influential businessman. She had studied with Rajvir in Britain, Rajvir wants to marry her and live a happy life with her. Rajvir is completely disinterested in politics but because of his love for his mother he tries to help his mother whenever he can. Rajvir’s way of dressing is very casual, and dislikes wearing traditional Indian attire. He believes in an upfront approach towards life. 
Gayatridevi played by Sujata Saigal (Rajvir’s Mother) 
Gayatridevi is Rajvir’s mother who is in her early fifties. She is extremely personified and elegant woman with an aura reflected on her face. She is a manipulative, calculating lady, whose only dream has been to win elections and rule the nation. Gayatridevi holds the public responsible for her husband’s death who had died in the stampede. This incident has made her what she is today; a stern lady who thinks that public is only meant to be ruled and not for showing sympathy. After years of defeat, she is now banking on her only son to do the same. She is so focused on her goal that to achieve it, she is ready to go to any lengths. Her mind is always flooded with plans and strategies, but her face remains calm and composed. She thinks before speaking and uses only few but authoritative words to express herself. Her royal blood makes her highly egoistic and her goal centric. All these traits put her at loggerheads with her mother in law and the two have never managed to warm up ever since her husband died. Gayatridevi loves her son very much and believes that she is doing the best for her son by pushing him into politics.    
Abhay played by Manoj Chandila 
Abhay is extremely intelligent, young, good looking guy, brilliant and a genius.  He is an ambitious guy who wants fame and money in life. He is a self made man who is not born with the silver spoon and wants to achieve things with his hard work and intelligence. He is completely different from Surya Maan Singh in terms of ideologies. Surya Man Singh somewhere believes in ethics while Abhay is result orientated who has a practical approach towards everything. Abhay has a power to impress people and a point comes when Gayatridevi relies more on Abhay for political advice rather than Surya Maan Singh. He is a damage controller for Rajvir. His mind is full of ideas. Abhay is the guy who convinces Gayatri Devi to change her attitude and advices her to connect with common people to be able to win elections. He is a guy who thinks rationally. 
Surya Maan Singh  
Surya Maan Singh is not part of Gayatri’s family, but the family has relied on his political advice for years. He has been Gayatridevi husband’s most trusted confidante. Surya Maan Singh has withdrawn into his shell as his views do not match with Abhay’s. He believes that to rule the nation means to rule the hearts of public, and that one can win the hearts of public by genuinely catering to their needs.
 

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