It’s a happy 50 for Fox Star Studios, AR Murugadoss and
The Next Big Film’s super hit Tamil film, Raja Rani starring Arya and Nayanthara, and directed by Atlee! The film will complete
50 days at the box office on Friday, November 15th
Raja
Rani’s dream run at the box office also marks a hat trick for Fox Star
Studios and AR Murugadoss’s partnership that started in 2011 with
breakaway hit Engaeyum Eppothum. Endorsed
by the audiences and the critics, the film has worked for its
refreshing content, Atlee’s deft direction and for its groundbreaking
marketing campaign before the release, that set it buzzing.
Talking
about the film’s successful run and the fact that even after 50 days
the film is still running to packed theatres, debutant Atlee says, “
This is a dream come true. I couldn’t
have asked for more. I am eternally grateful to the audiences and the
critics for all their love and support, and to the film industry
for welcoming my maiden venture with such warmth and love.”
Leading
film maker, A R Murugadoss, Fox Star Studios’ partner who co- produced
Raja Rani, adds, “ The way the audiences have responded to Raja Rani has
made me very happy. At the end
of the day, it doesn’t matter how much money a film makes at the box
office, but how many hearts it touches. I am really thankful to everyone
involved, especially our partners Fox Star Studios for their innovative
marketing & distribution efforts. The fact
that it’s a huge box office success is all due to the efforts of
everyone involved, especially Atlee. I can proudly say we have given the
film industry a bright spark in Atlee and I look forward to even
greater work in years to come."
Vijay
Singh, CEO, Fox Star Studios, concludes, “ We at Fox Star Studios, are
absolutely thrilled - the film’s critical and popular acclaim reaffirms
our belief in creating mass entertaining
cinema that has a great story at its core. It’s been an amazing
partnership with A R Murugadoss which has delivered a hat- trick in
Tamil Cinema with Engaeyum Eppothum, Vathikuchi and Raja Rani. We are
committed to adding value through strong marketing & distribution,
and the industry’s enthusiastic endorsement to the unique marketing
campaign of Raja Rani is gratifying. Raja Rani's success is largely due
to the very talented young director – Atlee;
I believe that he is one of the finest new directorial finds and we are
looking forward to working with him on his next film. We are committed
to scaling up further in Tamil cinema and have an exciting line up of
films in 2014 as well!”
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