Traffic to Release on 7th March 2014
Endemol India has
partnered with Fox Star Studios for their emotional thriller, Traffic.
“TRAFFIC” marks the foray of Endemol into Hindi film industry and will
be produced under the banner “Eyedentity Motion
Pictures”- the film arm of Endemol India.
Traffic, the Hindi
adaptation of the critically acclaimed Malayalam blockbuster will
release on 7th March, 2014. Based on a true life incident the film marks
the coming together of an incredibly talented
ensemble cast with Manoj Bajpai and Jimmy Shergill in the lead roles
along with Bengali superstar Prosenjit, Parambrata (of Kaahani fame),
Divya Dutta, Kitu Gidwani and Sachin Khedekar playing pivotal roles. The
film will also see the debut of talented young
actor Amol Parasher and Vishal Singh in critical roles.
Directed by
national award winning film maker Rajesh Pillai,who also directed the
original in Malayalam, the movie showcases a high voltage drama and a
battle against time when stakes run high and life is
in danger. What sets Traffic apart from other films is the fact that as
an emotional thriller, it will also introduce the audiences to an
altogether new genre of entertainment.
Traffic has been adapted in Hindi by Suresh Nair with music by Mithoon.
Deepak Dhar,
Managing Director and Chief Executive Officer of Endemol India commented
“With TRAFFIC, Endemol enters the Hindi film sphere and we are
fortunate to have partnered with Fox Star Studios for such
an incredible script that involves a diverse mix of characters caught
in an unlikely situation. Brought to life by a brilliant screenplay that
pits together all the characters in a race against time, the incredible
casting is bound to keep the audiences hooked
till the end.”
Vijay Singh, CEO,
Fox Star Studios added, “We are excited to have partnered with Endemol
India as they debut in the Indian film industry. Traffic comes with
tremendous credentials - National award winning
director plus commercial & critical success in Malayalam - it
promises to be an emotionally thrilling experience ! At Fox Star
Studios, our endeavour has been to support path breaking entertaining
cinema. We believe in the story of Traffic and that it must
be told to a wide audience. .Audiences today are seeking new and
distinctive content and we continue to strive to deliver films that
capture the imagination .The film is the first up on our slate for 2014
that will feature mega productions, massy entertainers
and clutter breaking films. “
About Endemol India
Endemol India is one
of the leading and most valuable content production companies in India
across television, film and digital content. The company is a 51:49
strategic alliance between Endemol BV- the world’s
largest independent television production company and CA Media – the
Asian investment arm of The Chernin Group (TCG). The company has over
the years produced successful television shows like Bigg Boss, Fear
Factor, Laughter Challenge, Jo Jeeta Wohi Super Star,
over 400 episodes of Deal or No Deal and the recently launched The
Money Drop for Sun Network amongst others. Endemol India has also
forayed into the movie making business with the remake of blockbuster
Kahaani in Tamil & Telugu.
About Fox Star India Pvt Ltd.
One of India’s
premier film production and distribution studios, Fox STAR Studios is a
joint venture between Twentieth Century Fox, one of the world’s largest
producers and distributors of motion pictures
and STAR, Asia’s leading media company. With an ever- growing and
dynamic footprint in Hindi and Regional film industry, FSS, with it’s
wide ranging activities spanning across development, production,
marketing and distribution is the youngest studio to have
emerged as one of the major players in the India market since its
inception in 2008. FSS aims to bring forth high content and massy
cinema, with world class production, and intends to tap the audiences
across the globe.
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