KJ Rathod,
MD, flair, Flair, India’s top three writing instrument brand, with a footprint
of over 75 countries globally including JVs with Pierre Cardin from France and
Pentel japan, actually helped turn the
pen into an instrument mightier than the sword.
We are
talking about Krishh3-Flair association, where Hrithik Roshan as Krishh,
actually picks up the pen as the weapon to tackle evil, thus being the
ambassador for millions of kids to take to education and make the difference.
Says KJ
Rathod on why Hrithik Roshan as Krishh and Flair go together. “Both of us
believe in values and the best gift that
a parent can give to his child is education. Rakesh Roshan with his noble
thought has churned out an entertainer that will not just go down as a
superhit, but one with values. We are very happy with the association.”
Adds
Mohit Rathod,…. Director, Flair, “I am truly escited with the association. The
positivity and radiance of Krishh will go a long way in prompting kids to turn
to the pen in this era of computers. A
letter of affection that touches you more than a 1000 emails and that is the
fact that Flair always believes in.”
Adds
Hrithik Roshan, “My dad always believed that education is of utmost importance
and whatever I do, I must first focus on my studies. This has helped me grow as
a person and I would like each child in India to pick up the pen. It is the
mightiest weapon in the real sense, for it teaches you to stand up and take on
the world in every sense. I am very glad at the Krishh 3-Flair association.”
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