Launch of largest student healthcare campaign

 

India has the largest child population in the world with 400 million children below the age of 18 years.  While significant progress has been made in the area of child health much more remains to be done to ensure the continued health of Indian children. 

While parents and society play a key role in this, children today are also becoming active participants and schools provide them with the most ideal platform to raise awareness, train teachers and students, and through them-parents and community members, on important issues pertaining to health-disease prevention and health awareness.

One such effort is the ‘Healthy children, happy children’ initiative which aims to reach out to millions of children in India and educate them on important healthy subjects. It is so far India’s largest student-led campaign on children’s health.

The program will bring together leading Indian pediatricians, with NGOs and artists in the field of creative learning, to mentor 2,00,000 school children from 200 schools (an equal mix between Public/Privately held schools and NGO/ Community schools).  By utilizing non-authoritarian and creative techniques in schools using art and cinema, the program endeavors to make children’s health education real, innovative and participatory. 600 health workshops will be conducted using experiential learning methodologies like puppetry, theatre, storytelling and capacity building exercises, to sensitize children on relevant health topics like hygiene, environment, play and exercise, disability and discrimination, vaccination, ergonomics, among others.

Such educational health programs contribute directly to a student’s ability to successfully adopt and practice behaviors that protect and promote health and avoid or reduce health risk.

Sanofi India and PVR Cinema have joined hands to promote this initiative along with local schools, filmmakers and pediatricians.

Please let us know if you would be interested in attending the Mumbai launch event on 21^st November(Thursday) at PVR Pheonix Mill Compound (1:45 p.m.) where we can set up interactions for you with several spokespersons on the importance of focusing on children to promote causes related to child health.