Sony Music Launches - Happy To Be Single

For the first time ever, Sony Music ventures into a web series - ‘Happy To Be Single’

~Releasing on 15^th November, it is touted as South India’s first web series ~

November 2013: Sony Music in association with Madboys Entertainment under their content delivering arm will present a first of its kind webseries – Happy To Be Single. Defined as a new generation romcom – Happy To Be Single will take Gen Y from TV to ‘the new TV’ i.e. the internet. Happy To Be Single is a webisode on romance with a mix of comedy and fantasy starring director/actor/choreographer – Shreekarthick, Miss South India beauty pageant participant (top 5) - Deekshitha and acclaimed theatre artist, actor in south – Swaminath.

Happy To Be Single launches its first promotional music video tomorrow and will have one episode every Friday which will showcase fresh and unseen stories that go beyond the Saas-Bahu drama, reality show boredom and a time off from Television. It will be a series in Tamil and subtitled in English that will help the non-Tamil audiences to connect with the story. In addition to this, the audiences can also be a part of the storytelling. The show will be aired on Sony Music’s VEVO channel on YouTube. It will enable the audiences to comment on the episodes and tell their way of taking the story of Happy To Be Single ahead. This is an interesting element of engaging audiences with their stars making them a part of this story.

With the team of young professionals adopting the western cult of webseries will definitely woo the minds of not just youngsters but the minds of comedy lovers across ages.

With this innovative tie-up xyz from Sony Music said “Sony Music has always invested its time and resource in brining innovative content for the consumers. With this venture we will be able to reach out to our Tamil fans not just in India but across the globe and of course the rest of the audiences. Going beyond music singles, albums & gigs, Sony Music is experimenting with something unseen and undone in India. In the current era of social media we are certain that fans would relate easily with Happy To Be Single”.

Not just limited to the computers, Happy To Be Single can be viewed on smartphones, tablets or other internet capable devices on Sony Music’s VEVO channel on YouTube. The comedy web series kicks off with its season starting 15^th November onwards.