Ekk
Nayi Pehchaan, Sony Entertainment
Television’s latest innovative offering is a story which redefines the
relationship between a mother-in-law and daughter-in-law and tells us how when
two women become each other’s strength rather than downfall, it can change the
dynamics of a family in a very positive way. It narrates the story of Sharda, a
traditional housewife whose life is a complex mix of contradictions and how it
changes with the entry of her daughter-in-law Sakshi who becomes her strength
and inspiration.Starring the charming and graceful Poonam Dhillon as Sharda
Modi, who returns to television after a long hiatus and the beautiful Krystle
D’souza as Sakshi Modi,her daughter-in-law. Sony, presents to its viewers, a
simple story filled with powerful drama, emotional twists, camaraderie and much
more, withEkk Nayi Pehchaan that premieres on December, 23, 2013 every
Monday to Friday at 8:30 p.m.
Produced by Jay Mehta Productions, Ekk Nayi
Pehchaanis an official adaptation of the popular Gujarati play ‘Sharda’,
scripted by renowned Gujarati writer Varsha Adalja. The show explores
the worlds of two different women with contrasting personalities, who elevate
each other. Neglected and taken for granted by her own family, where her semi–literate
character leads to her having low self- esteem, Sharda finds solace in her
newly wedded daughter-in-law, Sakshi, who not only comfort’s herbut also lifts
her confidence and educates her. In return, Sharda guides Sakshi by sharing her
wisdom and teaching her the virtues required to keep a family together.
Speaking
on the launch, Sneha Rajani, Senior EVP and Business Head, Sony Entertainment
Television, said, “At SET, it is our constant endeavor to offer
variety and novelty to our audiences by focusing on relatable themes,
identifiable characters and empowering stories.Ekk Nayi Pehchaan is another
offering in this direction;it is a contemporary, relatable yet inspirational
storywhich stands for female empowerment, for hope and happiness, and for
encouraging people to improve their lives by changing how they view traditional
relationships. I hopethe show will be appreciated by the viewers.”
Jay
and Kinnari Mehta, Jay Mehta Productions, further added,
“Ekk Nayi Pehchaan is a small effort in breaking all those clichéd
stories on saas-bahus that we have seen so far. It is a simple story of a
beautiful bond between two women who complement each other's lives. Apart from
a social message on education, what we really want to show is the beautiful bond
shared between a mother-in-law and a daughter-in-law, and how if they complement
each-other’s lives, they would both lead a beautiful life bringing happiness to
the entire family. We are delighted to associate with Sony Entertainment
Television and look forward to keeping our viewers engaged with good content.
Ekk Nayi Pehchaan boasts of a strong ensemble cast which
comprises of Karan Mehra, Sooraj Thapar, Rita Bhaduri, Sushmita Dham, Ankita
Bhargava, and NamishTaneja among
others.
Tune in to Ekk Nayi
Pehchaan on December 23rd 2013
Every Monday to
Friday at 8.30 pm only on Sony Entertainment Television
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